Big IT, small it?

Different people buy different clothes, so it will make the world's fashion trend more and more tend to personalization and brand personalization, and now the designer works almost all with a strong distinctive style, FANS at a glance from the "clothes" Identify your favorite brand in the bush. It is also in line with this trend, all kinds of brand concept stores and franchise stores aiming at different market share are springing up in China. Among them, the most well-received and most well-marked one is probably IT and IT under the Hong Kong IT Group.

Many friends have asked me the same question: What is the difference between IT and IT? Although most fashion lovers should be able to distinguish IT and IT from the perspective of brand or price, deeper understanding may be poor.

IT and IT are only different codes of the group's stores, as if the same mother has split out of the leading individuals. IT is concerned about the current top-line designers in the world, such as D & G, MiuMiu, JeanPaulGaultier, AlexanderMcQueen, Cael, APC, AnnaSui and so on. It may be due to the current popularity of many of Japan's avant-garde brands. It aspires to become a trend for young and trendy people, selling multiple Japanese brands, including Asknowas, poudoudou, tutacoup, Mystywoman, and pageboy. The difference between IT and IT is plain and simple. It is more youthful, lower in price, and more popular. However, from a retail point of view, clothing is of a national age, and ultimately it is only about the clothes's confidence in the taste of their clothes. Even brands such as Martin Margiela, in China, still have a lot of people who look good.

In addition to IT and IT, IT Group will also open franchise stores for many of its independent brands. This may also be the key to why many friends don't recognize it. For example, in addition to the ETE shop that specializes in shoes and handbags, and the dou-blepark shop that sells foreign street culture, there are individual Japanese brands such as Tsumori Chisato, Vivayou, Zucca, Asknowas, VertDense, and CoiGirlMagic.

Http://, b+ab and 5cm, these three brands are the IT group's own brand. They are highly sought after by young people in Hong Kong and occupy an important position in the local fashion industry. They are widely acclaimed by cheap&chic.

In fact, fashion does not necessarily require more money. Fashion is always aiming to express the personality and comfort of the wearer. Therefore, whether it is IT or it, it is not helpful to use Taiqing too much. Justdressit!

IT brand introduction

● D&G: The second-tier brand of Dolce & Gabbana is full of vibrant Italian style. The popular factors are more flexible and changeable.

● Miu Miu: The young deputy brand named after PRADA designer Miuccia Prada, pays attention to the practical and streamlined combination

● JeanPaulGaultier: Personal brand of the most popular male designer. Rebellion and Innocence

● AlexanderMcQueen: Bad boy in the fashion industry. Always unexpected, full of sensibility and enthusiasm

● Cael: The fabric design of the fashion brand Cael is always impressive. The representative work LibertyPrints is a wave of unstoppable floral patterns. Its design has always been arbitrary

● APC: Simple representative. Often working with different designers, the integration of multiple elements makes it the darling of the fashion industry.

●AnnaSui: A mix of high fashion and hippie wear

●Asknowas: dress with nomadic style, mix and match various popular elements, suitable for CULT teenager

● poudoudou: This Japanese top girl brand is characterized by cheerfulness, liveliness and intellectuality and is loved by many girls.

●toutacoup: The design direction is dominated by young girls fashion trends, with a clear image. The design is full of spring and summer breath of nature

In order to express their respective characteristics, the IT space design is full of transparency, and balances the differences between the virtual and the real on a variety of geometrically shaped shelves to form a distinctly structured aesthetic. And it is an avant-garde image, with bold colors and criss-crossing design shelves, directly challenging the buyer's visual nerve.