French boutique collectively marches to China this month

The French brand will make a collective appearance in Shanghai this month. The French Federation of Boutique Industry led more than 50 brand companies to China, and hopes that these luxury products will be favored by Chinese customers.

From October 25th to November 7th, "Passionate and Creative French Exhibition" was held in Shanghai. The organizers hoped that the exhibition would "show the creative vitality of world-famous brands, show the elegant life art of France, and interpret the connotation of Shanghai's fashion culture. ". The exhibition includes fine gold and silver articles, bronze ware, jewelry, jewelry, crystal, high-end clothing, leather goods, incense, pottery, porcelain, etc. The number of visitors is expected to reach 60,000.

After the opening ceremony of the exhibition, members of the French Fine Industry Federation gathered in Beijing to hold the general assembly. The conference was held in non-European countries. This is the first time ever. On October 27th, the French Fine Industry Federation held a series of meetings with the heads of relevant Chinese departments, followed by a general assembly. The presidents of more than 40 member companies gathered in Beijing.

Olivier Merle, president of the French Fine Industry Federation, said: "The Federation hopes to demonstrate the importance of Sino-French cultural links through this special signal."

The exhibition was jointly sponsored by the Shanghai Economic Commission, the Jing'an District People's Government of Shanghai, and the French Boutique Industry Federation, and was organized by Shanghai Hang Lung Plaza. The project was highly supported by French President Chirac.

Founded in 1954, the French Fine Industry Federation represents 69 French companies from the boutique and design industries. The purpose of the Federation is to promote elegant French living art worldwide.