Short-lived, classic achievement? 361° 10th National Games Cheetah Speed

- Look at the 361° Cheetah speed from the sponsored 10th National Games

The reporter recently learned that Sanliuyi (China) Co., Ltd. has become the only designated award sponsor for the 10th National Games in Liaoning and Hubei provinces.

After witnessing the eight-year victory of the Chinese badminton team, the 361° campaign armed the leopard strike ten games and will provide the Liaoning and Hubei delegations with awards worth more than 10 million yuan.

National brand love sports marketing

With the gradual warming of the 10th National Games, major sponsors have come from behind the scenes to the stage, hoping to leverage the influence and attention of the 10th National Games to increase brand value. It is understood that in the past sports events in the country, the price of sports products companies sponsored sports games never exceeded 8 million, and in the battle for the sporting goods industry in the 10th National Games, the 361° campaign armed with a cost of more than 10 million yuan successfully Sponsored delegations from Liaoning and Hubei provinces. The start of the Leopard strike and ten games marked that 361° will start holding out the sharp weapon of sports marketing.

One stone provoked thousands of layers of waves, and national enterprises such as 361° set off a climax to sponsor Chinese sports events. Relevant experts believe that from the successful sponsorship of the 361° National Games in Liaoning and Hubei provinces, the delegation fully demonstrated the comprehensive strength and core competitiveness of the national brand. The national enterprise represented by 361° generously supported the 10th National Games. In order to achieve a win-win situation, the rise of ethnic companies and brands embodied in them is the focus of people's attention.

As we all know, Nike and Adidas have been sponsored by sports events since their inception. Mature sports brands will inevitably embark on the path of specialization. The 361° sponsorship of the 10th National Games is undoubtedly a key step on the road to professional sports marketing.

Relevant experts believe that 361°, the national brand of sporting goods that has taken the lead in adopting the sports marketing model in China, will surely have greater achievements in the next few years.

Cheetah speed, creating a "winning the world" miracle

According to reports, the top events in the past were often monopolized by Nike, Adidas, Coca-Cola and other well-known foreign brands. The 10th National Games broke the pattern of leading domestic top-level domestic competitions with foreign brands, and Chinese companies began to dominate, especially represented by 361°. The strong rise of the national brand in recent years, and in the fierce competition for the "10th National Games" with the "League Cake" and the market confrontation with the foreign brands have shown an increasingly strong trend.

Just as the 361° sponsored the 10th National Games, it became the only appointing award-winning equipment sponsor of the 10th National Games in Liaoning and Hubei provinces. The 361° campaign has been like its brand totem since its founding. The cheetah, whether it is doing "thing", "city", or "speed", has performed a 361° cheetah speed.

In the 1990s, 361°'s predecessor Buick (Fujian) Footwear Co., Ltd. has gained recognition and trust in the hearts of consumers and sellers. In 2003, the company was formally established. With the unified adoption of the new brand logo 361°, global brand operations began.

Today, the 361° campaign has achieved remarkable results in the sporting goods industry. They have classified the glorious achievements as a win in the four dimensions of brand, market, product and cooperation. The connotation of “winning” is the brand's winning power and the market’s vitality. , products win power, cooperation to win the world.

It is understood that the internationalized language, channel construction, monopoly system, and the simultaneous development of new international products will push 361° to the world stage. In 2005, 361° topped the world "Forbes" Chinese version of the "potential 100 list" ranking first, becoming one of the most potential companies in China, and ranked "China's 500 most valuable brands" industry with a brand value of more than 2 billion yuan Selected as the brand's first position. 361° was also one of the first industry pioneers to be honored with “China Quality Exemption Inspection” and “China Top Brand”. According to statistics, the world traffic ranking of the 361° official website's click-through rate is far higher than that of similar domestic brands and is the highest in the domestic sporting goods industry.

Obviously, the international positioning of 361° reveals the ambition to expand the national sports industry and participate in the world brand game.

The benchmarks of the 15 key markets in the country, Beijing, Nanjing, Shenyang, Wuhan, Harbin and other five major bases have been successfully developed, laying a solid foundation for the 361° market. It is reported that in 2005, the 361° flagship store created a new record of 150,000 yuan per day for single stores, which in one fell swoop refreshed the highest record of domestic sports brand single store sales.

In 2005, 361° adhered to the scientific and technological revolution of products, increased R&D investment, succeeded in the “Cheetah Bionic Technology” debut in the world, and obtained strong magnetic repulsion patents, and used a large number of world-leading breathable functional fabrics in apparel.” "Cheetah" is an innovative technology that will bring the technological content and fashion of sportswear to a revolutionary stage. Obviously, the Chinese national sporting goods brands are increasingly focusing on the originality of science and technology, and the core technical barriers of foreign brands will be further broken through.

According to 361°, 300 flagship stores will have a strong rise in various parts of Shenzhou in 2006. 361° will become the strongest and largest ethnic sports brand in the terminal network and share the maximizing brand value and market interests with partners.

Support national sports consistently, 361° shaping classics

It is understood that 361° has been actively supporting the development of sports in China since its debut. 361° won the honor of “China Badminton Team Designated Special Sports Shoes” with its outstanding professional qualities. It accompanied the Chinese badminton team for 8 years in the world and interpreted the spirit of “being brave to be yourself”. It is reported that in 2005 361 ° will trader "361 ° Cup China Badminton League."

Over the years, the Olympics TOP affiliate program has been a vantage point for internationally first-class brands. The reason is that high-end sports marketing has become a sharp tool for companies to expand their markets and promote brand image. High-end sports events are also the best display of sportswear brand charm. stage.

As China's domestic Olympic Games, the various forms of sponsorship of the National Games have naturally become the goal of first-class companies and brands. As Mr. Xia Youqun, Marketing Director of 361°, said, this time he spent a large sum of money to support the grand occasion of the 10th National Games. The purpose is to support the development of the national sports industry and also to enhance the brand's professional sporting goods image.

According to expert analysis, the 361° sporting goods brand adopts a sports marketing model and represents a good start for the rise and growth of local sports brands. The sponsorship of the 10th National Games, 361 ° will be like the 1990 Beijing Asian Games sponsor "Jiuzhou Star" sports brand as short-lived, become a cloud, or like Nike to create another classic sporting goods brand, we are looking forward to!