Nostalgic thoughts 2005 Heimtextil Home Textile Trends

Editor's note: The annual Frankfurt Home Textiles Show has come to an end, and 2005' Heimtextil, which entered the post-quota year this year, has an extraordinary significance. 2005'Heim-textil kicked off the prelude of the post-quota era international home textile event. Many domestic exhibitors and designers personally experienced the future trend of the unpredictable international home textile market with their unique vision and keen sense of smell. In order to accurately grasp the domestic trend of home textiles and market trends, this newspaper launched the "2005's full exposure in Frankfurt" in order to help our country's textile industry ascend.

Every year, Heimtextil is the most noticeable trend in the trend of home textiles, and it has a direct guiding significance for both manufacturers and distributors.

The popular theme of 2005/06: The live demonstration of the 2005 'Heimtextil Home Textiles Fashion Trends released in the past, in contrast to the past, the tradition of building a large scale, innovative image, vivid atmosphere and perfect sample display has become simple and casual. Only a few flat concept walls have been erected and a number of display stands have been constructed to display a variety of swatches. This has caused disappointments for visitors who have been appeased for years and even caused speculation and skepticism about the status of the European home textile market. Many Chinese designers complained at the scene and felt that there was no freshness and no application value could be tapped. However, if you calm down and study and think carefully, you will find that the original organizer is not without the ability to continue the construction of past performance techniques, but has changed the way of expression. Instead of padding, grooming, and contrasting all kinds of auxiliary performance techniques, the concepts are directly expressed in samples. That is to say, the organizers are not displaying the product itself, but use a variety of product samples arranged together to express popular themes. This requires us to look at the issue from a different perspective. From this point of view, we will realize that in the past, we were deeply impressed by numerous external factors at the show. That is, the product is a “makeup”. Once "makeup" is unloaded, it may not be the real "beauty". Therefore, to grasp the trend of popular trends, the fundamental answer should be found on the product.
The concept wall of Heimtextil's home textile trends display is based on grey, white, yellow, blue and pink backgrounds, with home-effect diagrams drawn with black uniform lines, and nine sets of popular tones as illustrations of publishing concepts. Stressed nostalgia. Black and solid lines and color blocks emphasize the perfect combination of home "hard" furnishings and "soft" decorations. Many display stands of various shapes were arranged on the site, displaying a variety of different material and craft weaving, different functions of the fabric sample. Emphasizes the contrasting application of multiple materials, heterogeneous design elements, and multiple process technologies. Samples of popular trends also use computers to make patterns of traditional hand-painted renderings, showing the ingenious combination of advanced technology and traditional craftsmanship, and emphasizing that advanced equipment and technology cannot replace humans.

Summarization and refinement of fashion trends The essence of Heimtextil's international fashion trend is concentrated in Halls 3, 8 and 9. These three halls are European and American brand product halls. The new products launched by European and American brand enterprises are always in sync with the trends released by Heimtextil. Their research and application of fashion trends are always accurate and timely, and they often dominate the trend of international home textile trends. A comprehensive summary of the popular products of these museums can be roughly classified into eight categories.

Retro trend: The development of modern technology has influenced the trend of people's pursuit of simple style for a long time, anti-simple psychological tendencies have emerged, European classic art styles such as Gothic, Baroque, and Rococo reawakened the attention of people. Forces, people yearn for the re-expression of ancient historical themes under the guidance of modern design concepts.

Nostalgia: In the 50s and 60s of the 20th century, it was an era emphasizing intellectuality, elegance, and flexible beauty. Western cities and developed countryside have a deep imprint on that era. In the current turbulent world situation, the recollection and nostalgia of this era is sweet, and it has become a spiritual comfort and enjoyment for people. The return to the era of hope and harmony has become an eye-catching fashion today.

Neo-naturalism: It focuses on the representation of flowers, insects, birds, and natural scenery. The most essential meaning is to be close to nature. The use of natural colors and natural materials is a trend feature. It is a pity that the use of decorative elements or implicit use is more applied. It is a bright and rich tropical color.

Popularity of Pop Art: Popularity of popular pop art in Europe at the end of the 20th century remains unabated, especially for young people, often using popular or popular themes as design elements, using exaggeration, metaphor, humor, and other techniques to depict vivid Aesthetic taste.

The desire for luxury: rich, gorgeous colors, emphasizing exaggeration, emphasizing personality, emphasizing the feeling of modern technology. In particular, black, white, gray and metal are subtly matched with each other, showing a metallic illusion.

Big flower type: no matter what kind of pattern layout form, the use of the pattern is generally relatively large, the role is obviously to increase the visual impact of the pattern.

Colorful strips are used in conjunction with color squares, and colorful strips alternate with changing color squares to demonstrate the jazz rhythm.

The composite application of various technologies: Emphasizes the composite application of various process technologies such as weaving, embroidering, lifting, printing, replenishing, inserting, spelling, burnt-out, quilting, and the like.

Contrasting applications of heterogeneous design elements are the main features of the popular

Popularity is a kind of cultural phenomenon. The trend of international home textiles is the result of the unity of opposites of the aesthetic concepts of different cultures in various countries and regions. In the past, some of our visitors from the company, to Heimtextil, often took the issue of the enterprise, desperately looking for foreign products that can be used for reference, blindly following the imitation, thinking that this is chasing the popular. Therefore, it is often known, and I do not know why it is. Desire and result are often contrary to each other. Therefore, applying popular trends to only pay attention to the appearance characteristics of the product is not feasible, and it is necessary to change the perspective to analyze and study the epidemic from the essence of culture, instead of merely capturing and applying the so-called symbol of popular elements.

Theoretically speaking, the current driving force for the popularity of home textiles is still the conflict between Eastern and Western cultures. Each collision in different regions will promote the further development of the epidemic. This progress is not only a theoretical conclusion, but also the design of most products. The application is also fully reflected. Therefore, it can be said that the main feature of the 2005/06 home textile fashion trend is the comparative application of heterogeneous design elements. Hall 9 has a booth of a foreign brand and its appearance is a typical style of European stone architecture. However, once it enters the booth, it is immediately attracted by a strong Chinese cultural atmosphere. The overall feeling is that it has entered the Chinese grottoes civilization. Two rows of relatively regular holes were dug on the wall, displaying ornaments and lighting. A stone bench was set up on both sides of the wall and four sets of bed shapes were placed. Bedding patterns are mainly Chinese mural decorative patterns, and colors are commonly used in Chinese murals. Stone green, brick red, earth yellow and ripe brown. It is ingenious for designers to show the features of grottoes as much as possible in the shape, but in the overall environment. The color and light of the performance of the bronze brilliance and meaning. In particular, Zhong Ding characters are decorated in several places on the wall. The designer vividly displayed the Chinese grotto culture and the bronze culture. It can be seen that the foreign designers use the contrasting design elements more than the Chinese designers. Through this example, it can be proved that the powerful vitality of Chinese culture is getting stronger and stronger. The more viable a culture is, the more attractive it will become in popularity.

Hemtextil's international exhibition booths are full of heterogeneous cultural elements that can be seen everywhere. This is a challenge for most home textile designers in China. Vigorously tapping the deeper resources of Chinese culture and nurturing and shaping the design style of China National Spinning, this is the top priority for the development of Chinese national spinning.