In recent years, with the arrival of China's fourth childbearing peak period and the importance of children in family status, the Chinese children's wear market has entered a period of rapid development and is shifting from extensive operations to refinement and branding. Gradually formed the children's wear industry.
Relevant data show that China's children's wear market has a market size of 100 billion yuan and a production scale of 5 billion pieces, with an average compound annual growth rate of 10.09%, which has become one of the fast-growing clothing categories. It is expected that in 2015, the Chinese children's wear market will exceed the market size of 200 billion yuan. In such a large market, from the perspective of investment, we have found that VC and PE are almost absent.
According to incomplete statistics of Zero2IPO Database, from 2008 to now, only 8 cases of investment in China's children's wear industry have been disclosed, of which the online investment companies (that is, sales channels are mainly based on online retail sales) have a nursery school library and green. Box; offline (that is, mainly malls, stores and other entity sales channels mainly) to obtain investment in enterprises such as water, baby, baby, Bab bean. The details are as shown in the following table:
From the point of view of apparel companies that received investment only in 2011, the situation of children's wear enterprises did not match their market development. According to data from Zero2IPO Database, in 2011, there were 34 investment events disclosed by the Chinese textile and garment industry, of which 21 were investment cases for disclosure of investment amount, total disclosure amount was 305 million US dollars, and average single investment amount was 14.53 million US dollars. . In the same period, only three children’s clothing companies have obtained investment. The total amount of investment disclosed is only US$10.1 million, and the average single investment amount is US$5.05 million.
Analysis of Zero2IPO Research Center believes that the main reasons why VC/PE treats China's children's wear industry cautiously are embodied in two aspects.
First of all, the children's wear market is in the initial stage of industrialization and brand awareness is slightly weak. As the Chinese consumer industry continues to escalate and the family structure evolves, the children's wear market has begun to converge toward industrialization. However, compared with women's wear and men's wear, the brand of China's children's wear market is relatively scattered, and there is no national leading children's wear brand. According to incomplete statistics, 70% of local children's wear is unbranded. This is undoubtedly a big flaw for consumer goods that are more stringent in quality requirements.
Second, the children's wear market dominated the mix and foreign brands entered the market. At present, there are two major players in the Chinese children's wear market. One is a professional children's wear manufacturer, such as Parkland, Piggybank, Shuibeier, JOJO, and Green Box; the other is a peripheral apparel company. Such as Anta, Xtep, Septwolves, Giordano, Metersbonwe, etc., this part of the garment enterprises have strong raw material organization, clothing production, channel sales and other capabilities, and this advantage is extended to the children's wear market, through the design and reconstruction of rapid beach children's clothing market.
However, in general, local children's wear brands are mainly concentrated in the low-end market, and the "high-profit" high-end children's wear market is unmatched. This market is dominated by well-known foreign clothing brands such as Nike, Adi, and more Armani, Gucci, Burberry, etc. Luxury brand figure. In addition, we have seen many fast-fashion brands, such as ZARA, H&M, Uniqlo, and others have set foot in the children's wear market and achieved good results.
The industry generally believes that branding is an inevitable trend in the development of China's children's wear market. In this fiercely competitive market, the survival of the fittest, we expect that China's children's wear market will be further concentrated in a series of natural elimination and capital operation, and present a real The scale and standardization. From the perspective of the growth prospects of the children's consumer market, the children's wear market will occupy a larger share and deserve follow-up attention.
Relevant data show that China's children's wear market has a market size of 100 billion yuan and a production scale of 5 billion pieces, with an average compound annual growth rate of 10.09%, which has become one of the fast-growing clothing categories. It is expected that in 2015, the Chinese children's wear market will exceed the market size of 200 billion yuan. In such a large market, from the perspective of investment, we have found that VC and PE are almost absent.
According to incomplete statistics of Zero2IPO Database, from 2008 to now, only 8 cases of investment in China's children's wear industry have been disclosed, of which the online investment companies (that is, sales channels are mainly based on online retail sales) have a nursery school library and green. Box; offline (that is, mainly malls, stores and other entity sales channels mainly) to obtain investment in enterprises such as water, baby, baby, Bab bean. The details are as shown in the following table:
From the point of view of apparel companies that received investment only in 2011, the situation of children's wear enterprises did not match their market development. According to data from Zero2IPO Database, in 2011, there were 34 investment events disclosed by the Chinese textile and garment industry, of which 21 were investment cases for disclosure of investment amount, total disclosure amount was 305 million US dollars, and average single investment amount was 14.53 million US dollars. . In the same period, only three children’s clothing companies have obtained investment. The total amount of investment disclosed is only US$10.1 million, and the average single investment amount is US$5.05 million.
Analysis of Zero2IPO Research Center believes that the main reasons why VC/PE treats China's children's wear industry cautiously are embodied in two aspects.
First of all, the children's wear market is in the initial stage of industrialization and brand awareness is slightly weak. As the Chinese consumer industry continues to escalate and the family structure evolves, the children's wear market has begun to converge toward industrialization. However, compared with women's wear and men's wear, the brand of China's children's wear market is relatively scattered, and there is no national leading children's wear brand. According to incomplete statistics, 70% of local children's wear is unbranded. This is undoubtedly a big flaw for consumer goods that are more stringent in quality requirements.
Second, the children's wear market dominated the mix and foreign brands entered the market. At present, there are two major players in the Chinese children's wear market. One is a professional children's wear manufacturer, such as Parkland, Piggybank, Shuibeier, JOJO, and Green Box; the other is a peripheral apparel company. Such as Anta, Xtep, Septwolves, Giordano, Metersbonwe, etc., this part of the garment enterprises have strong raw material organization, clothing production, channel sales and other capabilities, and this advantage is extended to the children's wear market, through the design and reconstruction of rapid beach children's clothing market.
However, in general, local children's wear brands are mainly concentrated in the low-end market, and the "high-profit" high-end children's wear market is unmatched. This market is dominated by well-known foreign clothing brands such as Nike, Adi, and more Armani, Gucci, Burberry, etc. Luxury brand figure. In addition, we have seen many fast-fashion brands, such as ZARA, H&M, Uniqlo, and others have set foot in the children's wear market and achieved good results.
The industry generally believes that branding is an inevitable trend in the development of China's children's wear market. In this fiercely competitive market, the survival of the fittest, we expect that China's children's wear market will be further concentrated in a series of natural elimination and capital operation, and present a real The scale and standardization. From the perspective of the growth prospects of the children's consumer market, the children's wear market will occupy a larger share and deserve follow-up attention.
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