The face-to-face communication with customers and effective visits to customers is a step forward in meeting marketing success. A customer visit can only succeed if it is fully prepared. The key to assessing the success or failure of a salesperson is to see how many effective new customers they develop each month, and how much sales performance has improved. So how do you successfully make a visit?
Successful visit image
The concept of “selling as long as you are willing to work†is outdated! Instead, it is a “detailed plan, saving time and effort!†The participants in the visit are only customers. To make progress, we must first look at our efforts with a critical eye and then decide what to do.
Visiting customers on the door, especially by visiting customers on the previous visit, is inevitably a bit wary. It is not easy to relax. Therefore, marketers should pay special attention to the impression we left on others. Successful visits can help you on the road to success. .
External image: clothing, grooming, talking and acting, and even facial expressions strive to be natural, you can maintain a good image.
Controlling emotions: Bad emotions are the enemy that affects success. We must learn to remotely control our emotions.
Investing relationship: Clearing the psychological barriers of customers and establishing a relationship has established a bridge that can communicate with customers.
Sincere attitude: "Knowledge is knowing, I don't know if I don't know." This is the basic truth of the old saying that tells us.
Self-confidence: Confidence comes from psychology. Only by “believing in the company, believing in the product, believing in yourself†can we build a strong self-confidence.
Contact is an important step in facilitating transactions. For conference marketing, home visits are the cornerstone of success. Marketers need to lay a good foundation for success before visiting customers.
Plan preparation
1) Plan Purpose: Since our sales model is continuous, the purpose of on-site visits is to promote ourselves and corporate culture rather than products.
2) Planned tasks: The first task of the marketing staff is to turn their "unfamiliar" position into a "friend position" for a short time. In the mind, it is necessary to clearly communicate with the customer, make a preliminary analysis of the customer's personality, select the communication entry point, plan to promote the number of products, and better call, send letters, and communicate one-stop service.
3) Planned route: Click on the planned route to make a visit plan! Today's customers are the continuation of yesterday's customer visits and the starting point for tomorrow's customer visits. Sales personnel must make route rules, arrange work well, use time reasonably, and improve visit efficiency.
4) Plan opening: How to enter the door is a big problem we encountered. A good start is half of the success, and at the same time, we can master 75% of the opportunities.
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