Fashion outdoor leisure brand Weishiya enters Beijing Grand Pacific Department Store

Weishi Asia entered Beijing Grand Pacific Department Store

In the context of the global economic downturn, many American domestic brands have encountered difficulties in the market. There are also some brands that can continue to grow against the market. These brands have a common characteristic, that is, they are very stable, they are very concerned about consumers, and they pay great attention to product development.

The American fashion outdoor casual brand Whitesirra, which has just entered the Chinese market, is such a brand.

Today, White Sirra re-emerged after entering the station and entered Beijing Juntai Department Store.

Outdoor retailers and outdoor enthusiasts recognize the White Sierra brand in North America

In the North American leisure and outdoor developed markets, outdoor retailers and outdoor enthusiasts recognize the White Sierra brand. Outdoor leisure and urban leisure series are generally welcomed. There are also a large number of non-outdoor lovers who can wear these clothes at ordinary times.

Non-outdoor lovers can wear these clothes at ordinary times

Therefore, entering the Chinese market is one of the important strategies of White Sirra.

It is reported that in Beijing and Shanghai, White Sirra will also be stationed in several high-end shopping malls.

About White Sirra:

In White Sierra, Dream, Explore, Discover, beyond the imagination and effort of normal thinking to achieve an unusual realm. This is White Sierra's "Think Outside" concept. In 2002, White Sierra discovered the needs and desires of urban people for outdoor life. White Sierra decided to improve the traditional outdoor clothing concept, remove its boredom, add more leisure and fashion elements, and design many new “Fashion&Function” series, not only comfortable The new trend and the fact that it is functional are no worse than the traditional boring outdoor clothing, and have been favored by more and more young people.

The founder of White Sierra is very passionate about a wide variety of outdoor life. He has always dreamed of hiking through the Sierra Nevada Mountains and light canoeing on Lake Tahoe surrounded by mountains. In 1979, in the Gulf of San Francisco, Calif., the official West Asia brand began to emerge. San Francisco is a diversified city. Its characteristics are outdoors, fashion, leisure and culture. After more than 30 years of development, there are now 2,000 sales outlets in the United States and Canada. In the second half of 2007, it started to start business in China.