Inventory of 19 Chinese brands at New York Fashion Week

In recent years, many Chinese clothing brands have appeared in the International Fashion Week, and this Chinese style has been growing stronger this year at New York Fashion Week. It is reported that 19 Chinese brands have been selected for the official calendar.

The official schedule for New York Fashion Week this year is from September 5th to September 15th and is currently in full swing. It includes both domestic brands such as Bosideng, JNBY, and Semir, as well as new designer brands such as Taoray Wang, Liu Yong, and Calvin Luo. In addition, the Tmall China Day of the fire last year continued to take root in New York, and this time it was the Particle Fever, JNBY, and Angle Chen.

The 19 Chinese brands participating in the Spring and Summer Fashion Week of 2019 (including the brands created by Chinese designers) are: INXX, Lan Yu, Vivienne Hu, TAORAY WANG, Claudia Li, F/FFFFFF, Ruby Fang. Chocheng, JNBY, Particle Fever, Angle Chen, Yajun, Dan Liu, Bosideng, Semir x CJYAO, Calvin Luo, C+plus SERIES, Liu Yong, Naersiling.

"Lianshang.com" compiled the dry goods information of these 19 Chinese brands. What are the characteristics of the Chinese brands in New York Fashion Week? (The following rankings are based on the schedule time. The number of fashion weeks participated in the article is incomplete statistics. )

INXX

Founded in 2013, INXX, a fashion brand collection platform, was born in Hong Kong, China. It is a brand new trend brand collection store for fashion trend-loving people. It directly purchases from brands and directly imports goods from overseas to China. At the same time as acting overseas tide brand, he also set up his own team of designers and created many private brands including INXX. The two-line parallel model of “Developing Independent Brands” and “Independent Designer Incubation Platform” has brought popular popularity.

The INXX once again boarded the New York Fashion Week, with the "Six Degree Paramita" as the new season theme of the MASTER series, and the outstanding calligrapher Lu Yifei served as the general counsel of the art. Through the methods of graffiti, tie-dye, etc., the elements of the scriptures and zen paintings are rendered, trying to construct a strong self-conscious design style, and deepen the combination of Chinese traditional culture and current trends.

Big show time: September 6th, 3pm to 4pm

Fashion Week: New York Fashion Week (2 times), Shanghai Fashion Week (2 times)

Domestic layout: At present, INXX has opened more than 130 offline stores in commercial complexes such as Hang Lung, Intime, and Kerry Center, and has settled in cities such as Beijing, Shanghai and Hangzhou. In early 2018, INXX completed several hundred million B rounds of financing, and plans to add 140 stores based on the original number of stores.

Overseas layout: plans to expand overseas markets such as the United States, Paris, and Japan.

Lan Yu (兰玉)

Lan Yu, China's 85-year-old costume haute couture designer, has well-known brands Lan Yu Gaoding wedding dress, LANYU high-end ready-to-wear, Les Fées de Lan (Lan spirit) ready-to-wear and Jacques Nobu high-end ready-to-wear. As a member of the family of Lanshi Su embroidery, she boldly applied the ancient Chinese beaded embroidery and su embroidery to the western-style dress wedding dress, which was well received by the fashion industry. In addition, she also customized wedding dresses for many stars, and is a star designer who is not to be allowed.

Lan Yu, who participated in New York Fashion Week for the fifth time, released the latest series of 2019 spring and summer high-end ready-to-wear collections at Fashion Week. The theme was Discovery and Freedom. The inspiration was inspired by the design director Lan Yu’s trip to Tibet to worship Buddha. The beauty of architecture in Tibet and the endless beauty of nature have brought a beautiful Tibetan style show to New York Fashion Week.

Big show time: 4 pm on September 6

Fashion Week: New York Fashion Week (5 times), Paris Fashion Week (5 times)

Domestic layout: Lanyu, which shines in the international fashion week, is also active in the retail sector. At present, it has opened five stores and settled in Beijing, Shanghai, Chengdu and Guangzhou.

Overseas layout: Lan Yu Studio has been opened in New York and Paris to build an online shopping platform.

Vivienne Hu

Vivienne Hu, Chinese name is Hu Yuanyuan, a Chinese designer from Hefei. He studied in Germany and studied finance. After three years of working in Citi, he was admitted to Parsons College and began to work independently. In 2012, Vivienne Hu founded her eponymous brand and quickly gained recognition in the fashion circle. Her rich experience has brought diversity to her work, not only in European classical, New York street, but also in Asian elements.

As a frequent visitor to New York Fashion Week, Vivienne Hu has been on the stage of New York Fashion Week for many times, and has won wide acclaim in the fashion circle.

Big show time: 8:00 on September 7

Boarding Fashion Week: New York Fashion Week (6 times)

Domestic layout: In 2017, it opened a flagship store in Shanghai and began to enter the Chinese mainland market.

Overseas layout: In 2013, she opened her first flagship store in the SOHO area of ​​New York, and in 2016 opened another second in the SOHO area.

TAORAY WANG

The Taoray Wang brand is defined as the high-end women's small high-duty brand, which was founded by Shanghai designer “Queen of the Suit” Wang Tao. Wang Tao joined the Japanese Broadcasting Group in 2004 and has served as the design director and general manager of the brand broadcasting: broadcast, and founded the personal brand in 2014. Taoray Wang. This brand is designed to provide tailor-made styling service platform for elite women in the world. The client base is mainly for gold-collar women in the political, financial, and lawyer industries, helping them to act as politicians, lawyers, executives, etc. Dare to wear trend design, showing their femininity.

As the only Chinese designer brand to be recommended for the official schedule of New York Fashion Week, TAORAY WANG has always been low-key in the New York Fashion Week, with the latest 2019 spring and summer Xiaogaoding series "Flower Rock on the Rock" to shine Manhattan. It is worth noting that Wang Tao’s loyal fan Trump’s little daughter Tiffany was invited to attend the press conference wearing the TAORAY WANG Baby Blue Set, which sparked media discussion.

Big show time: 11 am on September 8

Boarding Fashion Week: New York Fashion Week (9 times)

Domestic layout: Establishing a headquarters in Shanghai, because of the special nature of Xiaogaoding, TAORAY WANG is only tailored to the studio reservation method.

Overseas layout: The studio has been opened in London. In 2017, TAORAY WANG will open in the SOHO area of ​​Manhattan and cooperate with the exclusive brand stores in Shanghai and Beijing to provide customer-centric global services.

Claudia Li

Claudia Li is a New York-based designer brand that focuses on creativity and real craftsmanship. The founder is Li Yunmeng, a Chinese-American fashion designer from Hunan. As the creative director and founder of the eponymous brand, Li Yunmeng's background in art is everywhere in the brand. After completing her studies at Parsons, she worked as a member of Lady Gaga's creative team "Haus of GaGa", working under the stylist Brandon Maxwell, and Jonathan Anderson was invited to work for the JW Anderson brand. In 17 years, she was also selected for Forbes' "30 Under 30" list (art and fashion).

These have brought a richer brand depth to Claudia Li. She is very good at weaving skills, or disassembles and re-bonds the yarn to the fabric, or gives it a simple interpenetration technique, material contrast and fine detailing. Rich texture changes, skilled deconstructive play makes the work add artistic appreciation on the actual wearability.

Big show time: 11 am on September 9

Fashion Week: New York Fashion Week (8 times)

Overseas layout: Claudia Li has entered many countries and regions such as New York, Chicago, Japan, and Taiwan.

F/FFFFFF

F/FFFFFF is a brand of Hangzhou Wanshang Culture Development Co., Ltd., founded in 2017. It is a new generation fashion fashion collection store, which is a diversified fashion retail space and sharing platform that integrates smart technology, art culture and trendy fun into fashion and quality lifestyle.

This fancy name, F/FFFFFF, consists of Fashion, Family, Future, Friendship, Freedom, Fun, and Fresh, representing fashion and future life. The infinite exploration and delusion of the way, the elements of different fields are skillfully combined.

This New York Spring/Summer fashion show refines the "purple" and "green" colors from the ink paintings. It is matched with the lower purity brick red and indigo to reflect the oriental mediocrity and subtle sense of simplicity. The mysterious charm of "oneness".

Big show time: 3 pm on September 9

Fashion Week: New York Fashion Week (first time), Shanghai Fashion Week (2 times)

Ruby Fang

Ruby Fang is a high-end dress custom brand founded by designer Fang Lihua. She graduated from the Chinese University of Hong Kong and then went to the Georgetown University in the United States with a master's degree. She studied business administration at Harvard. After the cross-border became a designer and established the RUBYFANG eponymous brand, it shined in the New York show in 2016. Because of its unique, innovative and embroidered design style, it has attracted a lot of attention, and the founder Fang Lihua It was quickly received widespread attention from all walks of life inside and outside the circle.

Ruby Fang believes that every girl has the right to create her own legend. In the world of designers, wisdom is sexy, strong and beautiful, and turning away is also an elegant. Design is not just a dress, but a girl's dream coat, the armor of faith. Like its brand spirit, RUBY FANG brings a lot of gorgeous costumes that girls have dreamed of.

Big show time: 6 pm on September 9

Fashion Week: Guangzhou International Fashion Week, Macau International Fashion Week, New York Fashion Week

Chocheng

Chocheng, born in Hong Kong and studying at the Parsons School of Design in New York, may have originated from the influence of grandmother and grandmother Moran Shi. After learning, she hopes to revive the family brand. The road he chose is inherited from his grandmother. On the basis of the business, we will open the new world of Chocheng's eponymous ready-to-wear brand in our own way.

In Chocheng's design, the Saville street-style tailoring details are his persistence in the classic fashion. The whole piece of clothing is from the inside to the outside. From the silk thread, cotton lining to all fabrics and accessories, 100% natural materials are also sufficient. He pursues the perfect ingenuity, and the beauty of modern women he uses in his costumes is also like a whirlwind sweeping New York, blowing around the world.

Big show time: 10 am on September 10

Boarding Fashion Week: New York Fashion Week

Domestic layout: In 2017, the first store in Asia was opened in Beijing.

Overseas layout: In 2009, CHOCHENG opened its first store on Madison Avenue in New York.

Particle Fever

This website "101 girl" Wang Ju

Particle Fever was established in 2015 as the first designer sportswear brand in China. The brand was founded in the past six months by the highest-end Asian shopkeeper Lane Crawford. It has always adhered to its unique aesthetic concept, not with the tide, not for kitsch, and of course never separated from the core of the sports brand - comfort and functionality.

This time as the first show brand of the New York Fashion Week Tmall China Day, the most popular audience evaluation on the field is "fun". Transforming the show into a sports center that wants to move immediately. On the model, in addition to the supermodel, UFC boxing champion Li Jingliang and "101 girl" Wang Ju are the catwalks, demonstrating the constant movement of Particle Fever. .

Big show time: 10 am on September 10

Boarding Fashion Week: New York Fashion Week (first time)

Domestic layout: It has entered Shanghai and Beijing and is officially launched in Tmall.

JNBY

JNBY (Jiangnan Cloth) is from Hangzhou, China. It is one of the local Chinese designer brands and respects the “natural, healthy and perfect” lifestyle. Create a romantic, natural urban pastoral style, with calm and elegant colors, and casual, suitable for the introverted intellectual women who pursue the fun of life.

At present, Jiangnan Cloth has 8 brands, namely women's JNBY, women's wear, men's wear (sales), Pomme de terre (Pengma), home JNBYHOME, men's SAMO, and fashion environmental brand REVERB.

Focusing on the theme of “breaking the traditional rules, crossing age and gender”, this big show emphasizes the fashion attitude of “easy, humorous, fun and fashionable”, and invites the legendary supermodel, “Father of Tesla” Elon Mask Mother Maye Musk catwalk, this is the first time in Mayay's career for a Chinese brand show.

Big show time: 12 noon on September 10

Fashion Week: New York Fashion Week (first time), Tokyo Fashion Week

Domestic layout: The total number of physical retail stores in Jiangnan Buyao reached 1,831. The retail network of the Group covers all provinces, autonomous regions and municipalities in Mainland China and 17 other countries and regions in the world.

Overseas layout: There are about 80 sales points.

Angle Chen

Chen Anqi, the youngest designer in the 90s who is the most concerned in China, will bring his personal brand Angel Chen to New York Fashion Week. This young brand, which is transformed from a new independent designer into a business process, was founded in 2014. Diversified product lines and customer audiences, this time trying out fashion shows in different regions may also be a new signal. International supermodel Liu Wen and vivo product designers attended the “ANGEL CHEN 2019 Spring/Summer Collection” show, which was jointly released by vivo and designer brand Angle Chen.

This spring and summer series is based on the female pirate Qing who dominated the Pacific in the Qing Dynasty. Inspired by the female pirate Zheng Yizhen in the late Qing Dynasty, the Chinese elements and pirate features of the Ming and Qing Dynasties were integrated into the whole line, and the vivo X23 is very popular. The iconic features of the brand identity are combined to highlight the cross-border fashion appeal.

Big show time: 2 pm on September 10

Fashion Week: New York Fashion Week (first time), Milan Fashion Week

Overseas layout: It has entered many well-known domestic and international sales platforms such as Selfridges, a famous London department store, and Luisa ViaRoma, an Italian luxury online shopping website.

Yajun

Yajun (Melody) was born in Nanjing, China, grew up in Vancouver and Los Angeles, and later moved to New York. Graduated from Parsons undergraduate last year. During the study period, he interned at 3.1 Phillip Lim and Acne Studios and won a large number of competitions and scholarships.

In 2016, Melody won the Kering X Vogue competition, which was watched by the stylist Mel Otternberg and used her work in Rihanna's concert style.

Big show time: 8:00 on September 10

Boarding Fashion Week: New York Fashion Week

Dan Liu

Liao Jianming, a designer from Hong Kong, immigrated to Canada with his family. After completing two degrees in computer science and psychology at the University of Waterloo, he found that his favorite fashion design was that he came to Japan to study fashion design. After that, they started to take orders through the mouth of friends, and gradually settled in large department stores, staged catwalks, and began to enter the international market.

Dan Liu's design features highlight the feminine romance, representing elegant, unique and simple customization. He knows how to draw inspiration from Chinese tradition and how to match beauty with practicality and wearability. From concept to pattern, Dan Liu combines the details of color contrast to ensure that every design is perfect from the viewing.

Big show time: 10 am on September 11

Boarding Fashion Week: New York Fashion Week (6 times)

Overseas layout: Starting in 2004, its women's brand tatsuaki began to enter Japan and entered hudson's bay in 2012.

Bosideng (Bosideng)

As a well-known national down jacket brand, Bosideng has already settled in 2014, but unfortunately it has not been on the official schedule, and this year it will finally be on the official schedule of New York Fashion Week. It is reported that Bosideng participated in New York Fashion Week and was specially invited by CFDA (American Fashion Designers Association).

Once the Bosideng down jacket, it was a bit bloated and rustic. But under the designer's skill, Bosideng is constantly working to inject new fashion elements and vitality into the brand and become the new leader of the winter trend. The overall style of the catwalk is based on traditional Chinese ink paintings. It presents the beauty of traditional and modern collisions. Hollywood star stylist Law Roach will be the collocation of Bosideng's big show. The Ai Mi Pillar AA will also be a catwalk guest, which is also her. For the first time, it was a Chinese brand show.

Big show time: September 11th at 9pm

Boarding Fashion Week: New York Fashion Week (first time)

Domestic layout: about 3,000 stores

Overseas layout: In 1999, Bosideng led the advanced army to Switzerland, which is known for its high-grade consumption. Then, as the first brand of Chinese down jacket, it appeared in the “99 Paris” Chinese Culture Week; in 2008, the Bosideng store opened in the UK; 2012 In the year, the European headquarters landed in the Oxford Street business district. At the same time, in Italy alone, more than 350 buyers were stationed. In 2017, they joined the Alibaba platform “Tmall to go out to sea” to officially visit Australia.

Semir x CJYAO

As one of the most representative Chinese apparel brands, Senma SEMIR will join the young independent designer CJYao to showcase Chinese fashion at New York Fashion Week. CJYao graduated from the Central Saint Martins College of Design in London. His work often captures the current state of life with novel perspectives, and has an obsessive fanaticism and unique expression of fabric stitching and contrast.

In addition to the previous fun collage tailoring, this big show will be combined with the popular hotspots of today's young people.

Big show time: 9 am on September 12

Boarding Fashion Week: New York Fashion Week (first time)

Domestic layout: As of June 30, 2018, the number of stores in Senma has reached 8,864.

Overseas layout: In August this year, Senma officially entered the overseas market, and the first store opened in Saudi Arabia.

Calvin Luo

Calvin Luo, the 95-year-old Chinese designer who participated in New York Fashion Week, took the opportunity to emerge in the fashion industry. The 22-year-old young designer, whose work is a little "grandmother", is relatively mature in its design and has its own unique The inner world is looking forward to bringing more exciting things.

Big show time: 11 am on September 12

Boarding Fashion Week: New York Fashion Week (3 times)

C+plus SERIES

Once in Shanghai, C+ Plus SERIES, who was a fashion show, his designer Liu Junting was the younger brother of director Ang Lee. He was born in the middle of the film and graduated from Taipei Practice University. In 2013, he founded the personal brand CTLIU. After that, he won all the best results. In the same year, he was selected as one of the top ten new brands in Asia by overseas media. Mercedes-Benz Asia's Most Promising Designer Award 2014.

C+ advocates simple and unconventional styling pieces, maximizing the “gold content” of each piece. Let the whole body shape do the subtraction of the number of pieces, the addition of charm. This is also the meaning of the plus in C+.

Big show time: 4 pm on September 12

Fashion Week: New York Fashion Week, Shanghai Fashion Week

大鲲·LIUYONG

The designer Liu Yong registered the brand's casual trend brand with his own name. It is a brand that shapes the trend personality and leisure and free dress style. The whole series highlights the cultural elements to make the pattern extension, emphasizes the Oversize dress, pays attention to the naturalness of the material, and is simple and clear. The dark black color, while promoting a free and casual lifestyle, pays more attention to the experience and interaction of the wearer.

The theme of this fashion week is “Oriental Power”, which subtly combines Chinese elements with modern trends. From the spoiler photos, the brand clothing is mainly based on pure color and basic type. The ancient Chinese beast in the traditional Chinese culture, Daxu as the carrier, adds anthropomorphic "鲲" pattern to the detail design, and is quite freehand. Interesting elements such as text patterns make the whole piece of clothing retro and yet stylish, making people shine.

Big show time: 6 pm on September 12

Boarding Fashion Week: New York Fashion Week (first time)

Naersiling

Naersiling, a new luxury brand for Chinese women, was founded in Shenzhen, China in 2009. It advocates a style of freedom, simplicity and modernity. It combines pragmatism with contemporary art and proposes a new luxury brand of “NEW LUXE”. The core value will explore the new luxury lifestyle as a positive attitude to life.

This season's New York Fashion Week finale NAERSILING will be held at one of New York's cultural landmarks, the New York Public Library. It is reported that this finale selected by the organizing committee will interpret fashion and human civilization from the perspective of humanism. The inner connection between them brings a grand fashion symphony.

Big show time: 8:00 on September 12

Boarding Fashion Week: New York Fashion Week, Shenzhen Fashion Week

Domestic layout: China is located in important first- and second-tier cities such as Beijing, Shanghai and Hangzhou.

Summary: With the continuous development of China's garment industry, Chinese fashion brands have also begun to enter the international arena. In the past two years, there have been more and more Chinese brands in New York Fashion Week. The 19 Chinese brands account for a quarter of the total brands. The performance of Chinese designers is very bright, and the local designer brands are even more brilliant. . Since Li Ning "turned over" in Fashion Week, more and more domestic brands have also come to sea. I want to start the first international shoot in the fashion week. "National Tide" is becoming a new force in the Fashion Week.

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