The 3-day 2009 International Garment Expo in Hebei, along with the first Handan (Cixian) Children's Wear Festival, kicked off on November 20 in Handan. This landmark event marked the debut of a children's wear festival in both Handan and Hebei Province, drawing widespread attention from industry professionals and media alike. Organized by the China Council for the Promotion of International Trade (CCPIT) Hebei Branch, the Cixian County People’s Government, the Handan City Bureau of Commerce, and the Handan CCPIT contractor, the festival was supported by the Handan Municipal People’s Government and featured participation from the China Textile Industry Association and other key local officials.
At the opening ceremony, Chen Shumin, Vice Chairman of the China National Textile and Apparel Council, joined local leaders to tour the exhibition booths. Chen showed particular interest in the branding efforts of local Cixian enterprises such as Sixianhua and Yipin Prince, encouraging them to focus on building their own brands and leveraging their unique strengths to grow the Cixian children's clothing sector. He also expressed strong interest in the traditional home-made cloth and handicrafts displayed at Cixian's booth, asking about production and sales and offering his full support for the development of these local specialties.
Cixian aims to elevate its brand image through this festival, expand its garment industry, improve product quality, and promote foreign trade. For many local companies, this was their first time participating in a large-scale exhibition, and the feedback has been overwhelmingly positive. Attendees believe the event offers a valuable opportunity for Cixian and Hebei's textile industry to go national and even international.
Over the three days, the expo featured a variety of activities, including project promotions, fashion shows, forums, and model performances. The event covered an area of 20,000 square meters, with 480 standard booths and 46 special booths. Over 600 exhibitors and 6,000 buyers participated, with project investments reaching nearly 1.4 billion RMB. International brands such as Yalu, Rubin, Snow Flying, and others from countries like Italy, France, and the U.S. were also present, showcasing the global appeal of the event.
During his speech, Deputy Secretary Jianhui of Handan emphasized that the event would help upgrade the city's environment and create a platform for high-level exchanges in the apparel industry. He highlighted the importance of showcasing the latest trends, advanced technologies, and creative designs to drive the industry forward.
As a leading force in the children's wear sector, Cixian is driving growth across related industries, including production, processing, and brand development. Recognized as one of the first "National Textile Industry Cluster Pilots" by the China Textile Industry Association, Cixian has also been named "China's Children's Wear Processing City." It is also a monitoring unit under the China Textile and Apparel Market Alliance, indicating its growing significance in the national textile market.
With the current shift of eastern and southern garment industries toward central and western regions, Cixian is seizing the opportunity to leverage its existing industrial base, technological capabilities, and market advantages. This strategic move aims to integrate resources effectively and promote a new direction in industrial production, ultimately driving sustainable business transformation in the region.
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