HARDRIVE Teams with Chengdu Vientiane City NOVO to Lead City BOBO

The famous American clothing brand HARDRIVE Chengdu NOVO will be opened on May 11th, 2012 at the first floor of China Resources Vientiane City.

As a high-end commercial aircraft carrier in Chengdu, China Resources Vientiane City boasts a large scale, a high-end international commercial brand and its rich commercial hardware level that is first-rate in the country, and has become a new landmark of Chengdu's fashion lifestyle with high-end and international market positioning. Located in Vientiane City, NOVO's new concept store focuses on creating a new concept of a department store that combines commercialization and art. It embraces avant-garde design, fashion trends and cutting-edge technology. Its market positioning and HARDRIVE's brand culture with rich and refined artistic temperament and chic and unique design perfectly match each other.

HARDRIVE brand as a fashion guide, with the growing maturity of the consumer market, borrowed Vientiane City high-end business platform, strong NOVO strong design art atmosphere, with a new look settled in Vientiane City. This strong alliance will surely guide the revolutionary trend of a city of BOBO family music and fashion.

The HARDRIVE brand originated in 1968, an era of extraordinary significance. Anti-cultural movements (such as sexual liberation, hippies, feminist movements, anti-racial, anti-Vietnam campaigns, etc.) have become popular all over the country. People of this era have experienced social changes, advancements, setbacks and successes. The founder of HARDRIVE was born in this era. The brand fully embodies their values ​​and aesthetics, and highlights the personalities, rebellions, site challenges, and the quest for success. In their hearts, they like to compete and challenge. They have a professional adventurous spirit. They are used to making dreams and then turning it into reality. HARDRIVE was born in such a difficult and enjoyable process, and continues to perform unique excitement. In order to advocate freedom and liberation, BOBO ethnic groups with highly educated, well-paid income, and a focus on lifestyle and spiritual growth have brought new vitality.

The HARDRIVE brand gives clothing an emotional soul to music and art. Brand apparel is divided into three major series: DENIM, FASHION, and CORE. This year's summer products are based on the theme of urban rushing theme. The young figure is reluctant to stop himself. The streets and buildings of the entire city have become the object of climbing and rushing. Deep in the heart, he never feels closed, never bound by obstacles and challenges himself. Continuous improvement and breakthrough. They advocate a casual dress, bright colors and simple style, easy and comfortable, free to wear casual, light pace, walking in a city filled with countless miracles and challenges. Bright colors, letters and avatar prints, geometric stripes will be the summer fashion elements that HARDRIVE brings to the urban BOBO family.

The shop environment with artistic color design provides a playful space for fashionistas. Black film and gramophone recall memories dating back to the 1980s. The sense of the age is so vividly expressed. Inside the guest lounge area, there are drinks of various tastes, a glass of iced whiskey, and accented with rock and roll, intense emotions are instantly released. Here all the originality of the packaging reflects HARARD's fashion concept everywhere.

This May Day holiday will take a curiosity to experience the BOBO family's fashion and go to the HARDRIVE shop for a turn, perhaps, will encounter a long-lost spiritual resonance experience.