The last counter in Hangzhou will be withdrawn this month. British Umbrella defeats Hangzhou.

January sales four or five thousand

At noon on May 8th, the reporter went to the sports hall on the first floor of the solution to Baihua New Yuanhua in Hangzhou. The Umbro counter of the British sports brand is located in the middle of the sports hall and has a small area. The entrance to the counter stands with a promotional signboard that reads 3 to 5 percent off the clothing and 5 to 70 percent off the shoes; there are some winter clothes and hangers scattered around the store, and the sales staff are missing.

"I don't know where to go. I'll be back when I wait. They have to withdraw the counter." Yuen Po told a reporter about a sports brand salesman.

After about ten minutes, UBMRO salesman Xiao Mao returned to the counter, and he confirmed to reporters the news of the withdrawal. "It is true, but the specific time does not know, we are still waiting for notice."

Xiao Mao said that currently there is only one hundred Jiexin Yuanhua within the scope of Hangzhou, as well as the Umbro counter. Once the counter is withdrawn, there will be no Yinbao counters in Hangzhou.

Xiaomao came to work here half a year ago. In his impression, the sales of counters have been unsatisfactory. "When I just came over, there were probably more than 10,000 sales a month. Now it's getting worse. I can only do 4,000 pieces a month." Some well-selling brands can achieve sales of more than 10,000 yuan a day.

"Actually, many people still know Umbro, but the speed at which companies update their products is too slow, and customers are reluctant to buy them. Our store will generally only be available in the season when it's season. As for shoes, I'm This has worked for 8 months, has been on such a style, has never been updated." Xiaoma analysis.

The reporter then called Ms. Wu of the Yubao Hangzhou regional distributor and Shanghai Huitian Business Development Co., Ltd. Hangzhou Branch. The latter admitted frankly that at the moment in Hangzhou, there is indeed only a solution of Yuen-Bao Xinhua within the company, and will be removed at the end of this month. This also means that Umbro will completely withdraw from the Hangzhou market by the end of this month.

Umbro discount stores still open

Umbro was stationed in Hangzhou in the 1990s. At one time, it opened more than 20 stores and counters in Hangzhou. Why is it now?

“The situation of sports brands has fallen too sharply over the past few years, and Umbro is not immune to it,” said Ms. Wu, the Huitian Business Hangzhou branch, when she analyzed the reasons for the withdrawal.

Does Umbro's own internal management have problems? Why is new goods updated so slowly? “We really do not have new goods now, but because we have been making products for many years, we still have a lot of inventory.”

However, Ms. Wu also said that although it is difficult to do a regular-priced store in Hangzhou, but you can try to open discount stores, especially where students are more concentrated, in fact, Umbro solution hundred new Yuanhua counter is also a discount store, "and Compared with first-line sports brands, the price ratio of Umbro products is still relatively high. If it is a student market and a discount store, it should be able to try.”

An industry source told reporters that Umbro itself is a very good brand. This time, withdrawing from Hangzhou, there may be problems with the convergence of agents, resulting in no new goods available in the Hangzhou area.

The Yinbao counter of Hangzhou Yintai Wulin Store also evacuated in February this year. “The speed of goods update is relatively slow, and the performance decline is also more obvious.” Wang Xiang, deputy general manager of Intime Department Store Wulin Store, told reporters.