A new recipe for cosmetics marketing innovation

How can you make money and earn enough? The market size is still large enough. It is very easy to make money with these conditions. The economic base determines the superstructure. The material basis is the main criterion for measuring the success of a person. In the tide of the commodity economy, they all dream of getting rich overnight. Many people who are smart, intelligent, intelligent and intelligent have created countless wealth. How can we Creating wealth is a question for everyone to think about. It can be used to invest less in high yields and without risk. The market is big enough to make money fast enough and without competitors.

Things in the world are afraid of thinking. If you dare to think about opportunities, they will always exist. If you dare to do the opportunity, you will be around you. If you have good creative wealth, it will roll in; let the manufacturers recognize, let the supermarket welcome, let the consumption The idea of ​​being happy and letting the operators make a fortune is born. A four-party win-win multi-win project allows the inventors to quickly accumulate wealth, and to make the “crossing the river to break the bridge” to improve the barriers to make money, this project enters the market, and the partner signed a five-year exclusive principle to ensure that I can safely earn five years of money. At present, most domestic enterprises lack innovation and lack creativity. They are willing to follow Others and imitate others. They are willing to kill you in the mainstream market and are not willing to take the road of innovation. As long as you are willing to use your brain, it is not difficult to innovate. Creating wealth is so easy! Supermarket lottery promotion machines create wealth "new ideas."

If you don’t do a bad market, you can only do people who don’t have a good market. If you don’t have a bad brand, you can only do a bad brand. If you don’t do a bad business, you can only do a bad business. A people-oriented concept of identity. As the battlefields, everyone agrees that it is a magic weapon for commercial warfare to win by winning the battle with the odds and the odds. Free competition in the market economy survives the survival of the fittest, fully explaining the necessity of competition. Competition is the driving force for enterprise development and the basis of marketing innovation. Facing competition, adapting to competition, surpassing competition is an important factor in the victory of commercial warfare. Innovation, innovation, and innovation are important issues facing enterprises. How to innovate is a problem faced by managers. Implementing innovation is a problem faced by market personnel. In fact, innovation is the idea of ​​escaping from the thousands of horses and squeezing the wooden bridge, choosing the road that suits oneself to explore the path that others have not taken, creating new scratches can explore new markets, innovation is jumping out of competition and choosing a non-competitive market to create their own Cake.

The win-win model opens up the market surprisingly. We summarize that the major websites in China provide space for individuals free of charge. How can we survive without any profit? Baidu successfully listed on NASDAQ in the United States, creating a miracle of development and writing the myth of wealth; not only is Alibaba a large domestic business website, but the online trading of large online commodity trading platforms has created miracles; the popular website Tencent Technology is also popular. Created a miracle of wealth, all websites have created their own wealth on the basis of advertising fees without preconditions. Having popular advertising revenues becomes the basis for their wealth creation, which means that you enjoy the platform that others provide to you for free. You are also making money for others while you are cheaper, that is to say, you can do something for others. Realm, the achievement of inaction is the highest realm.

There are also newspapers with only 25% of the area advertised, and the remaining 75% of the area does not generate profits. The more you sell the newspapers, the more you lose, the more you lose. However, they make hundreds of millions of dollars a year, only a small portion makes more money. Some don't make money but don't block the wealth. There is no such thing as TV media. The program is broadcast 24 hours a day, and the advertising time is also about 25%. But this is 25% of the ratio makes TV stations cover high-rise buildings. The profit is higher every year. Why? ? As an entrepreneur, as a marketer, you should think about whether the current business model of the company should change. Should the marketing model also be innovative? What should we learn from online companies, from newspapers and TV media?

Today, with fierce competition in all walks of life, enterprises must rely on innovation to develop rapidly and rapidly. It is well known that domestic supermarkets are developing rapidly, competition is fierce and there are signs of excess. All supermarkets are trying to develop their customers, and they are trying their best to attract customers to retain members.

In this environment, a new marketing model emerged. "Supermarket sweepstakes promotion machine" promotion mode, such a wonderful promotional idea out of genius thought, is a major invention. She rewrote the promotion model, innovated the model of opening up the market, allowing customers to accept new brands to try new products, using inaction means To achieve a realm of dominance, in a way that everyone likes and hears, and influences the consumption patterns and consumption habits of residents in a subtle way. Customers are shopping at the supermarket for export lottery. The winning rate is 100% because the lottery machine is responsible for the development of multiple brand markets. Winning customers a variety of small commodities, dozens of small commodities to meet the needs of different ages of customers, puffed food, ready-to-eat food, dehydrated food, as well as washing test supplies, such as hand cream, shampoo, moisturizing Frost and so on, are all common daily necessities in life. This way of using lottery to get customers to experience new products is much more sophisticated than hard marketing and soft promotion. Customers are also very willing to accept, because accepting sales is a passive acceptance of the concept of others, accepting promotions is The treatment that can be enjoyed after the purchase of the goods, and the way of the lottery is to experience new products on the basis of no risk on the basis of no cost, the customer takes the initiative to accept the goods, and can enjoy the joy of victory, the way Different causes psychological differences, and psychological differences have different perceptions of goods. Therefore, the merchandise customers who are promoted through the lottery machine have a lot of repeat customers after the experience, and the sales performance is improved soon. The influence of the brand is also improved rapidly. How does the lottery machine help manufacturers open up the market to increase sales? What hidden secrets in this?

A sets the product category according to the customer's level: the program of the lottery machine is controlled by the computer, and the computer program is controlled by the person. All things are inseparable from the people-oriented basis. Whether the lottery program can win prizes or any prizes, it is up to the person to set the procedures that are suitable for the customer to satisfy the customers, and to take into account the interests of the manufacturers, and to take care of the reputation of the supermarket, and to ensure the operation of the lottery machine operators. Benefits, so that customers, supermarkets, manufacturers of prizes, and machine operators have become beneficiaries, and many parties benefit from multi-party win-win advanced marketing model. The lottery machine operator is called the salesperson. When the salesperson judges that it is a high-end customer, (of course, the high-end customer mid-range customers have reference standards and basis), the customer is asked to extract new products with higher prices for customers to experience, such as high-end. If you are a mid-range customer, you can take a new brand of ready-to-eat food, such as fresh seaweed, etc. If you are a low-end customer, take a new cheap 5ML shampoo. Prizes such as the ones are based on the level of people's consumption, and the prizes are saved in a way that saves resources and allows limited resources to play a larger role.

B. Give the right product according to the type of customer: If it is a female customer of about 20 years old, give a convenient food snack food or fashion food, such a product is more popular with young people, and the machine lottery promotion method allows some ready-to-eat instant food. Food, such as Huang Feihong brand spiced peanuts sales have doubled, manufacturers profitable supermarkets to make money customers benefit promotional machine operators have also made a fortune, because they have to draw service commissions based on the manufacturer's turnover. If you are a child with children, take children's food. If you are a middle-aged woman, give them a cosmetic sample. If you are an elderly customer, you will only take 3 grams of hand cream. Of course, if you have a student, you can also give a neutral pen gift. . Therefore, the invention of the lottery promotion mode allows passive marketing to reach the highest level of non-competition. This invention makes the market development no longer difficult and no longer boring. It is not subject to setbacks, allowing manufacturers to realize happy marketing market personnel to achieve happy sales, so that the supermarket is not Let the members of the team use their brains to find ways to let the inventors create wealth in entertainment.

The award-winning machine will present prizes according to the requirements of the manufacturer. The manufacturer will provide enough award-winning products on a monthly basis. The contract can be flexible for three months in three months, and the participation conditions are very lenient and very low-cost. It effectively helps small and medium-sized enterprises to develop mainstream markets. channel. The lottery promotion machine is very effective for the development of small food washing products. The company can provide the corresponding quantity of small sample gifts on a monthly basis without the cost. The prize provider verifies the use of the product according to the lottery record. The prize machine operator According to the performance of each manufacturer, the commission is saved. For the manufacturer, it saves manpower, material resources and financial resources. For the lottery machine operators to make profits by innovation, the supermarket provides the venue without charging any fees, and the customer gets the prize in the happy expectation. In the mood of joy, taste the experience products, and the multi-party joyful multi-win model makes the market development become “entertainment marketing”. Changing the passive marketing of the market is transformed into letting customers take the initiative to find the brand. This change is for any manufacturer. Exciting news.

At present, international retail chain giants are using lottery machines to promote, domestic chain giants and regional supermarket chains have also adopted lottery machines to promote, the lottery machine promotion model will lead the new promotion concept to change the traditional promotion mode. There are thousands of supermarkets in the retail industry. Each supermarket earns 10,000 yuan a year and is tens of millions of dollars a year.

In fact, it is not difficult for the market to make money. If it is difficult to make a market, is it difficult to exceed the opening ceremony of the Olympic Games? Every aspect of the Olympic Games requires thousands of arguments. Each project requires repeated iterations and repeated drills. It takes several years to prepare programs in just a few hours, of course 100% success. The vast majority of companies use a few hours to decide on a few years of work, and the boss decides a major decision by slap his head, which of course will not succeed. There are too many ideas and innovations in the opening ceremony of the Olympic Games. Too many can't think of it and can't do it, but others have done it and achieved unprecedented success. Therefore, marketing can be innovative, business management can also be innovative! Products can be innovative and often innovate, business leaders must change their thinking. Professional managers must innovate marketing. There will be a way out for innovation and innovation. Enterprises rely on “innovation can develop with surprising success” because innovation makes it so easy to make money so easily. . The invention of the lottery promotion machine tells companies that innovation must rely on innovation, development depends on innovation, and enterprise development is constant innovation, and your company should also innovate.

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