Reflections on the phenomenon of "women's pants in the east from the west"

The industry pattern of the national women's trousers industry has always been distinguished from the fabrics and geography, and this has resulted in the “cowboy casual” in the south and the “chemical classics” in the Central Plains.

In terms of geography, the “cowboy casual” style in the South covers Guangzhou, Hangzhou, and Zhuzhou, among which Guangzhou has the earliest start in the single product pants, the largest brands, and the relatively concentrated production base, so it is more representative and the first It is a precedent for the creation of single-product pants for the Chinese garment industry. The “chemical fiber classic” style of the Central Plains includes Zhengzhou, Beijing, and Shijiazhuang. Among these, Zhengzhou has developed the style of self-contained synthetic fabrics because of its convenient logistics and convenient connections. Therefore, within a short span of five years, local industries have been created and a large number of female trousers brands and many industrial incubators have been derived.

Shaanxi women's trousers first began in Lijia Village. Like other urban village workshops in other parts of the country, a large number of imitations of brand-name riots were made to earn profits. In 2002, Zhengzhou pants brand began to enter the northwest, some brands have achieved good results in the process of market development, especially in the dream Shuya, some local businesses in Shaanxi began to intentionally copy such models, such as Yao Yao and other brands. It was at this time that there was a budding state.

However, because the starting line of thinking was not clear, only for the accumulation of the original original funds, there was no clear understanding of the brand's further development and operation, so it was not a strategy. It was just more than the registered name of Li Jiacun's processing. The style and thinking of the line follow Zhengzhou's route and return it at a lower cost.

In 2005, Zhengzhou's women's trousers brand has a strong momentum in the country, and basically competes with Guangzhou women's trousers. The Northwest Market is the preferred battlefield for all Zhengzhou pants. Whether it is a wholesale center or a subordinate county-level market, it has constantly staged various forms of business warfare. Each brand faces the competition from the same faction in the same area but also the Guangzhou pants. Network expansion.

“Gao Yao” insists on its own product line in this crack, and keeps a low-key and steady survival. This has led to some other local pants manufacturers such as Ugly, Muyi, and Zhuangli. These brands are weak and conservative. In the initial business process, more emphasis was placed on self-accumulation, and in the process of accumulation, it unconsciously formed a certain scale and influence.

In 2007, after occupying 70% of the provincial market in the country, “Gao Yao” took the position of the Shaanxi Army Women's Trousers as a leading brand and appeared in all kinds of media in the industry. Therefore, in the Chinese women’s trousers industry, “Shaanism” pants appeared. the concept of.

In March 2008, the Shaanxi Garment Association and the Shaanxi Provincial Federation of Commerce conducted a strict selection of all local clothing brands and launched the “Top Ten Garment Brands in Shaanxi Province”. The proportion of women's trousers brands was only 30%, and Yaoya and Ugly, Wood is all on the list.

The representative of “Shaan School” pants is known as the “dark horse” of the industry. Not only has its performance and reputation rise steadily, but it is unique in style and positioning. It is precise and precise: There is no lack of fashion. The rigorous place, among the classics without losing the aesthetic complex, quality craftsmanship, the integration of Guangzhou pants and Zhengzhou pants length. Although located in the northwest, the style development and production process can be synchronized with Guangzhou, and after the product line is perfect, the price strategy and market strategy will be directly targeted to high-end consumer groups, to make up for the shortcomings of the single product pants is not high, as critical The mainstream consumer women have increased the choice of taste and fashion.

On the selection of fabric accessories, a large number of high-tech elements are used to meet consumer demand for environmental protection and health. In combination with civilian pants and international cutting-edge information, details are fully tapped, and all elements that can be utilized are integrated to create a visual and sensual feast. : Golden zipper heads, platinum buttons, dazzling rhinestones, aesthetic embroidery, gloss and texture of the fabrics all reflect a strong practical concept, softly blending low-key luxury and elegant dignity into the product.

Clothing has always been associated with fashionable southern cities and metropolitan cities such as Beijing and Shanghai. In the northwest, it is always regarded as a backward and closed place. Women's trousers are evenly divided among many brands in Zhengzhou, Guangzhou. Shaanxi has no advantage over time and place. However, it has been able to develop quickly and steadily in just 4 years. It has become a faction and has driven regional industries. It cannot but be said that it is a miracle of the Chinese trousers industry.