BASIC EDITIONS International Famous Brand Returns to Local Market

The sudden change in the economic situation of the ball has brought unprecedented challenges to the Chinese apparel [market, information, news, forum] enterprises. But in a changing situation, there are both crisis and business opportunities. The first brand display center of the famous fashion brand BASIC EDITIONS was unveiled in Yabao City in Beijing recently, showing the firm confidence of the birth of the local market and the growth of the world famous brand in the international market.

Capture business opportunities in crisis

BASIC EDITIONS brand owner BASIC EDITIONS is one of the first Chinese high-end clothing brands to enter the international market and enjoys a good reputation in Europe. In the context of changes in the global economic environment, BASIC EDITIONS has changed its strategic direction in a timely manner and has taken the lead in putting forward the business philosophy of “grasping global business opportunities, integrating world resources, attracting world-renowned talents, and innovating the future lifestyle to lead the world”. We will shift our business focus from international to domestic.

Li Jianguo, president of BASIC EDITIONS, said that the current economic situation is very serious, but it is not without a solution. The key lies in how we respond to the crisis. At present, BASIC EDITIONS has a Solid foundation in more than 20 countries including Germany, France, Italy, Denmark, and the Russian Federation, and has obtained trademark registrations in 77 countries. Under this circumstance, BASIC EDITIONS returned to China to open up markets with years of experience in responding to changing international markets and brand management concepts. This is in line with the government’s initiative to “proactively expand domestic demand and promote consumption,” and is also exploring for private companies in China. The path to survival and development in adversity.

Win the market in innovative mode

In the face of a homogenized market, the creation of a platform for the pursuit of a future lifestyle based on a humane clubhouse model is BASIC EDITIONS' distinctive approach to business. BASIC EDITIONS launches advanced customization services that enable customers not only to enjoy the most intimate tailor-made services, but also to experience the latest fashion information, experience the most cutting-edge fashion trends, and achieve personalized fashion pursuits. Under this brand-new business service model, BASIC EDITIONS brings together cultural resources of the world, blends East and West fashion culture elements, and organizes teams of designers from Italy, France, Canada and other countries and China to launch cultural exchanges on different topics from time to time; , also supporting the establishment of electronic network customer service files, can achieve lifetime tracking service.