Lead: A "cash cow" is not surprising, into a piece of "cash cow" is the most enviable landscape. What projects in 2012, such as nuclear detonation, sensationalized the entire fashion industry? Hot extraordinary "legendary cowboy" (China Fashion Cowboy brand first website ) is the best choice. "Before we started the legendary cowboy project, the investment experts were very optimistic about us and said that the first local projects focusing on the cowboy business would be lucrative cash cow trees, and the market growth situation in just a few months now And feedback, he was very surprised, 'legendary cowboy' wealth planning is not only feasible, but also created a 'money forest in China' ", the reporter recently visited the" Legendary Cowboy "headquarters, the East China General Manager Liu Sen Introduced to reporters. Deadline, "legendary cowboy" franchisee registration has exceeded ten thousand people, such a hot situation, far beyond the industry's expectation, meanwhile, Liu Sen introduced, "legendary cowboy" high adhere to the franchisee screening mechanism, so that powerful people Rather than rich, priority is given to opportunities. So how does it make a fortune, and how to create a "money forest"? As the investment community has predicted, the success of the legendary cowboy project benefited from its unique market positioning. It wanted to build an aircraft carrier with a broad audience of local cowboy players and connect with the huge consumer market in China. It is a tremendous market opportunity. As we all know, no matter at any time, the cowboy can wear: the hippie punk in the rebellious age, the modern ladies wearing gold and silver, the innocent childrens toddler and the senior white-collar workers in leisure travel ... all can wear jeans. The legendary cowboy is taking this opportunity and seizing this opportunity. The so-called classic, only to do the market segments to become rich legend. The legendary cowboy project first refined the target consumer groups, students, business travel, sports home and other networks, personal and diverse board type, inclusive, all the details, concepts are a true manifestation of brand strength. "Legendary Cowboy" is not satisfied with their own positioning and market opportunities, more professional and in-depth study of the younger generation of consumer attitudes and worldviews, combined with market trends, to create a "classic legend" brand concept, Phoenix legend together legendary clothing to build China Cowboy Empire. The quality of the king The legendary cowboy, worthy of the cowboy experts, caring, stylish, popular, petty bourgeoisie, etc., can find the most temperament, preferences of the cowboy collocation, so fashion brings a fresh and healthy style. It combines the price of civilians and the noble quality, excellence in the design, material selection, production process, so that consumers and customers satisfied with the quality of the product: "We have adopted from the design to the finished product of the world's leading personnel and technology, World-class elite designer is not a minority, "was born in the United States Las Vegas Design Director, led the" legendary cowboy "R & D team, took less than two months to prepare, design, production, complete Breathtaking 2012 autumn and winter style and release. From the legendary cowboy decorate the mainstream urban crowd, is leading the new fashion cowboy world, they are free and without losing the big name temperament, become China's streets a unique landscape. A bold, innovative, all-encompassing marketing campaign Legends of Cowboys become the winning collection of bold and innovative all-encompassing marketing campaigns by building solid foundations at the core of jeans, along with elaborate product and market development initiatives. This has become the key reason for the rapid growth of legendary jeans. Therefore, "Legendary Cowboy" found a way to increase profits in the domestic jeans market recession, has become China's most dazzling apparel company. As a cowboy expert, legendary jeans brand not only devotes itself to product quality, but also pays close attention to consumers and customers. It makes full use of the details to make service satisfaction 100%, enabling consumers and customers to start with satisfaction and end with satisfaction. Consumers and customers in the purchase of products in the process, whether it is pre-sale, sale, sale, you can get a sincere, comprehensive, professional knowledge of jean clothing and product purchase information, so that consumers and customers deeply understand the implied brand Value; legendary cowboy committed to brand image promotion, public participation by participating in a large number of public information and news activities, so that consumers increase the brand's reliability.
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