Word of mouth marketing has always been an effective way to bring new products to the mass consumer market, especially in the personal consumer goods industry that is conducive to promoting the trend.
The United States is certainly deducing the story of a dual economy. On the one hand, it was the economy described in a speech last Thursday by President Barack Obama to persuade Congress to approve the extension of the payroll tax credit. Under this economy, people need to use these saved taxes to pay for heating bills, purchase food, and purchase gas to visit their parents in nursing homes. And another economy, you can find in the shopping centers of Oregon, California and Atlanta, where people line up for hours of long-term, in order to buy a new Nike basketball shoes Jordan 14 replica, sales price It's $180. Yes, $180!
With the national unemployment rate approaching 9% and no increase in income, how can American consumers afford up to $180 worth of basketball shoes? Everyone has their own opinions on this issue. But no doubt, like Apple's iPhone and iPad, Nike's basketball shoes can be sold at a high price because of its good reputation. Word of mouth marketing has always been an effective way to bring new products to the mass consumer market, especially in the personal consumer goods industry that is conducive to promoting the trend.
As I mentioned in my book "The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point," word-of-mouth communication is not out of luck. Consumers can not discuss each product that they purchase with others in a painful manner. Only those products that are different from others will become the topic, because consumers will only share and seize their minds in such products. They are excited about the specific qualities.
The marketing activities that are easy to develop word-of-mouth communication have the following characteristics: They can be based on the needs and aspirations of consumers; they can bring about innovative products or services; they can target the right people; they can create the right product information; they can find the right social background, “Conditions†and “environment†are used to spread this information; marketing activities are invigorated through increased passion—usually creating an upsurge of consumption and spreading word of mouth.
Sometimes the product launched is brand new. At other times, this product is just a modification and refurbishment of the original product, with new advertising words launched in the right place, just as Jordan 14 replica version is to imitate Jordan's 14th generation introduced in 1996, this basketball shoe Designed for Michael Jordan, he was playing for the Chicago Bulls.
The United States is certainly deducing the story of a dual economy. On the one hand, it was the economy described in a speech last Thursday by President Barack Obama to persuade Congress to approve the extension of the payroll tax credit. Under this economy, people need to use these saved taxes to pay for heating bills, purchase food, and purchase gas to visit their parents in nursing homes. And another economy, you can find in the shopping centers of Oregon, California and Atlanta, where people line up for hours of long-term, in order to buy a new Nike basketball shoes Jordan 14 replica, sales price It's $180. Yes, $180!
With the national unemployment rate approaching 9% and no increase in income, how can American consumers afford up to $180 worth of basketball shoes? Everyone has their own opinions on this issue. But no doubt, like Apple's iPhone and iPad, Nike's basketball shoes can be sold at a high price because of its good reputation. Word of mouth marketing has always been an effective way to bring new products to the mass consumer market, especially in the personal consumer goods industry that is conducive to promoting the trend.
As I mentioned in my book "The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point," word-of-mouth communication is not out of luck. Consumers can not discuss each product that they purchase with others in a painful manner. Only those products that are different from others will become the topic, because consumers will only share and seize their minds in such products. They are excited about the specific qualities.
The marketing activities that are easy to develop word-of-mouth communication have the following characteristics: They can be based on the needs and aspirations of consumers; they can bring about innovative products or services; they can target the right people; they can create the right product information; they can find the right social background, “Conditions†and “environment†are used to spread this information; marketing activities are invigorated through increased passion—usually creating an upsurge of consumption and spreading word of mouth.
Sometimes the product launched is brand new. At other times, this product is just a modification and refurbishment of the original product, with new advertising words launched in the right place, just as Jordan 14 replica version is to imitate Jordan's 14th generation introduced in 1996, this basketball shoe Designed for Michael Jordan, he was playing for the Chicago Bulls.
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