With the continuous advancement of the Internet, companies have begun to put their own products on the Internet and set up their own websites. Although these websites are really good at the viewing angle, there are no new customers to watch except the old customers.
It is understood that there are tens of millions of Chinese corporate websites, and there are not many real stations. The living station I mentioned is managed by someone, optimized, and promoted. Instead of spending a lot of money to keep enjoying it. How to make your website come alive? How to let your potential customers browse your website? This requires website planning in the early stage of website construction, and optimize and promote the website in the later stage.
Website planning
Are you going to make the website just like a certain website, just change the color picture? The affirmative answer means that all you have to do is a display; if you have an answer, then act quickly and make your company's website expensive. The company's characteristics make it profitable for you.
Website promotion
We have a good plan before the website is promoted and before the website is built. This planning is not just about setting up a few columns. He should focus on how to make your website have the conditions for online promotion, and then let this website bring you profits.
What website should the corporate website need? Please pay attention to the following three points:
Top, website architecture
A good website structure is the basis for all projects on the website. It includes web page settings, function settings, page layout, and background management. Do you often put the company introduction and CEO's avatar on the front page? Yes, this is conducive to the promotion of corporate image? But what is the benefit? The benefits, the product has a direct connection. I advocate focusing on your products. The structure of the website must create conditions for the end of sales of this product. Website structure (even details such as links, layouts, etc.) affects the end-of-life sales of products in many ways.
Second, website function
If you don't have a professional technician, I think this piece may let the internet company do it for you. But what the network company does for you can only be implemented like other companies. As with the structure, the function also needs to create conditions for product sales and promote sales. Do you think that it is good for customers to register as a member of the company's website? If your website has great influence, I will not deny this, but in general corporate websites, the previous traffic is often not very high. Our goal is simple, that is, profit, the complexity of the website will make the user experience bad, and even let him patience to see your product and quit the website. All we have to do is make the website fully functional and easy to operate, and the better product will reach a deal within one or two steps.
Third, the page design effect
Many companies look at the page's good looks too much. In fact, when planning the page layout, we should not only pay attention to the image design, but more importantly, whether the user can get something he wants to know on this page. To be honest, a simple FLASH image page can only bring you image benefits, which is very indirect for product sales. Put the text, right, and put in a useful text introduction and link. How do users come? A large part may be searched by search engines, but search engines don't recognize your pictures and FLASH. He only recognizes the text. If there is no text on your page, the search engine will not search. Your Potential customers are lost like this. So, pay attention to the text on your page.
The website itself is a useful tool for promoting corporate image. If you don't promote it, don't you promote it, then do it? And search engines are a great tool. In search engine marketing, you and your customers are both active and search engines are proactive. First, you must let the content on your page let the search engine know and read it, so that your potential customers can search for your product through search engines and click into your page. In this process, you only need to do what you need to do, from the perspective of the user, to simulate their search method. Usually, the words they search for should be included in your page. All promotions must be targeted. Don't let your potential customers hate you because of your promotion. In fact, many different people may be your potential customers, but not now. What you have to do is to advertise and inform the right prospects at the right time.
Grab your potential customers, please don't hide your product too much, highlight the connection of your product list. Handle your product images, make them clear and look good, attach detailed product introductions, grasp your product descriptions, and retain potential customers.
Kaiyu Hardware Jewelry Factory , http://www.dgbodyjewelry.com