No Innovation, No Brand--Zhejiang Haonan Men's Fashion Brand Innovation Road Set sail

Although the global economy has gradually recovered in 2010, domestic and foreign economic pressures still exist, and the potential threat of inflation cannot be ignored. With the continuous expansion of domestic demand for domestic demand, China's garment industry is also facing many opportunities and challenges. How to reform and innovate; how to improve and break through? It is currently a common concern of the entire industry and is a top priority for current brand companies, especially for men's clothing companies. According to a recent research report released by China Business Intelligence Network, in 2009, subject to the pressure of drastic changes in the market environment, the upgrading and adjustment of China’s men’s apparel industry has become quite active and more targeted. In this regard, the brand’s innovative thinking is As more and more men's clothing companies grow their core strategies, exploring and trying out an innovative model that suits the development of China's menswear industry has become a consensus in the industry.

Hao men clothing brand new fashion elegant

As the "old name" of Zhejiang men's clothing brand, Hao Men's clothing, founded in 1985, undoubtedly has unquestionable right to speak in terms of innovation. 25 years of market sharpening, so Hao men's clothing grew from a small factory workshop to today's annual production of more than 800,000 suits (sets) of professional suit manufacturer, and has formed a shirt, trousers, casual pants, T-shirts, jackets and other series The sophisticated production technology of the product, elegant and stylish version, accurate and reasonable positioning, and unique taste are the foundations for Hao Men's clothing to gain a foothold in the strong men's market. It is understood that the company has invested heavily in advanced production equipment such as Germany, Japan, and Italy, and has selected the most advanced IT software to implement systematic, detailed, and scientific management of its overall operations. The marketing network has spread throughout Zhejiang and Jiangsu. Anhui, Hubei, Jiangxi, Henan, Shandong and other more than 20 provinces and cities across the country, and continue to expand overseas markets. However, the high-growth and impressive performance did not break the financial crisis. 咚俜 FO 咚俜 咚俜 咚俜 咚俜 咚俜 咚俜 咚俜 咚俜 咚俜 咚俜 咚俜 咚俜 咚俜 咚俜 咚俜 咚俜 咚俜 17

Haonan 2010 Marketing Summit and New Products for Fall Winter

To this end, the "Zhe School" men's representative brand - Haonan clothing will be held in Dongyang, Zhejiang, May 15th -18th, 2010, "New starting point Haohan 2010 marketing summit and new products for autumn and winter", and work together with China marketing The Association and China Brand Association jointly organized the "2010 China Men's Brand Marketing Innovation Forum."

The theme of this forum is "China Men's Wear Brand Marketing Innovation". It aims to create a brand new image, enhance brand competitiveness, and create a new marketing structure. It is committed to creating a historical interactive exchange conference for the elite of marketing and a high-end The learning conference and a brand-exhibition exhibition will effectively promote resource sharing and mutual benefit. Zhejiang Hao Men's Clothing will also strike hard and make a comprehensive, three-dimensional upgrade of the brand. The "new point of departure" means Ho-Mart's new strategic layout in the development of operations, a comprehensive upgrade in the image of its own brand, new breakthroughs in marketing, and a new win-win new customer service system in channel management. In order to achieve a harmonious and win-win situation as a new pursuit, to focus on quality service as a new goal, to sublimate customer value as a new mission. It is also worth our looking forward to - when there will be, Mr. Ding Yi, President of the China Marketing Association, Mr. Han Licheng, Vice President and Secretary General of the Zhejiang Garment Industry Association, and Mr. Hou Changwu, a well-known brand management expert, and other high-level celebrities in the marketing industry will visit the forum. Facing the dialogue on the spot, the market elites gathered together to conduct in-depth exchanges, bringing together leading-edge ideas, demonstrating the concept of the masters, bringing out the best of all families, and condensing the essence of wisdom. Through this forum, I believe that it will bring us a surprise, let us look forward to this successful feast.

Some industry experts pointed out that the magic weapon for corporate competition is innovation. In the next 30 years, Chinese enterprises will enter a real era of branding. In this era, we will no longer scrimp their fields, mainly through intensive cultivation, which must have high added value. The best times for the growth, maturity and success of branded companies with strong innovation capabilities and marketing capabilities. The brand's creation must focus on quality, character and taste, because quality allows people to trust, character makes people respectable, and taste makes people loyal. Hao men's clothing is undoubtedly a very good achievement in this regard. Since its establishment, Haonan Apparel has won honors such as "China Famous Brand", "Top Ten Famous Brands in Zhejiang City Market", "Customer Satisfaction Brand in Zhejiang Province", "National Quality Supervision and Inspection Center" and "Excellence Product", and the company has passed "ISO9001 International Quality". "Management System Certification" is a well-known firm in Jinhua City, a member of the China Chain Store & Franchise Association, and was selected by the China Garment Talent Network as "Top 50 Best Employers in China's Garment Industry in 2007".

Looking back on the road of wind and rain for 25 years, Hao Men's clothing brought us, is China's men's clothing companies to become international brands of longing and adherence. The exploration and thinking will become the inestimable spiritual wealth of the entire industry. It can be expected that in the new round of international competition, the international men's wear brand will surely set off a new "gold rush" in China, and the Chinese domestic men's wear brands will have more steady development only through independent innovation. Product innovation is the basis for the sustainable development of the men's brand, and it is an effective way to solve the problem of homogenization of men's branded products and the simplification of product structure.