Dockers China's first boutique debuts in Xidan Joy City

Snap-on or release instant SWITCH man character

[China, Beijing, April 2008] Dockers® San Francisco, the leading brand of casual wear in the United States, made its debut in Xidan Joy City. With the theme of "snapping or letting go, instant SWICH men play", Dockers® San Francisco men's wear is not only the perfect combination of fashion sense and versatility, but also both quality and elegance, providing male consumers for a variety of occasions. The versatile dress needs to give the wearer a relaxed release of multiple roles.

Beijing has four distinct climates. The hosting of the Olympic Games has made Beijing more attractive to international metropolises. The role of men living in Beijing has also become more diverse and richer. Business travel, recreation, outdoor outings and wild adventures are no small challenges for traditional men. Dockers® San Francisco offers a wide range of choices and popular combinations for modern men’s work, entertainment and different lifestyles. Each outfit is presented with exquisite details and a relaxed style that conveys the richness and elegance of the wearer. Quality of life.

The opening press conference of the Dockers® Store has attracted the attention of many domestic and foreign fashion media. Many of the costume editors present have long been Dockers®'s loyal supporters. Everyone has a professional and forward-looking perspective. Selected the "Media Choice" apparel item for Dockers® San Francisco.

The advanced human body scanner is Dockers® San Francisco is another highlight of the conference. This transparent machine, like a space-time conversion machine, can scan the full-body size in 360-degree rotation and convert the collected data into 3D images, combining the characteristics of different series to analyze and recommend the most appropriate and most suitable body-cutting and size for the wearer. The scanner can do it all in just two minutes. From the 17th to the 24th, consumers can enjoy this unique service at Dockers theme shop in Xidan Joy City. In addition to Xidan Joy City, Dockers Zhongyou Store is also opening soon. Dockers® will then continue to land in Suzhou and Guangzhou.

At the press conference, the three series of Dockers® San Francisco from San Francisco launched in the spring and summer of 2008, including Dockers® Khak1s Khaki, Dockers® Mobile® Outdoor, and Dockers® Collection casual commerce, savoring each piece of clothing. Can appreciate the romance and freedom like the classic jazz of San Francisco.

The Dockers® Khak1s Khaki Collection draws inspiration from the khaki culture of San Francisco Fisherman’s Wharf, anchored short-sleeved T-shirts or striped Polo Tee with slim, straight-to-the-middle khaki khakis, sturdy, maritime, handsome Without publicity. The fabric is comfortable and breathable, providing the ease and flexibility needed for recreation.

Dockers® Mobile provides practical and stylish clothing for business travelers who often travel and travel. A short jacket with practical design that is resistant to modern appliances and hidden safety pockets, or a top body that can be adjusted in length and treated with UV protection. Anti-soil trousers and 3/4 right-angled trousers feature length-adjustable pockets and pants.

Dockers® Collection is the best choice for casual business. Men can choose their own casual style in different wearing situations through different line and color choices. Blue, white, black, beige, etc. Traditional monochrome shirts and polo shirts using 100% Cotton Fabric, or lines with soft pastel colors, for example; pink or purple striped shirts. At the same time, with a slim straight leg or conventional straight leg cuts, pants with high-quality fabrics such as “iron-free”, “easy-to-handle” and “anti-wrinkle” ensure that these busy business people can be dressed appropriately in every occasion.

Zhang Pei, a renowned styling expert in fashion modeling, was invited to present the Dockers® brand in a variety of diverse men’s wear at the Dockers® San Francisco branding conference. take. Teach men how to display trendy and professional style images at work. The use of the same color or contrast with the opening and closing of buttons, ties, bags, belts, hats and other accessories, the balance of use and details of processing, in the work and leisure in the moment of perfect transformation.

According to reports, Dockers® San Francisco from San Francisco, USA, first appeared in 1986, taking the aesthetic attitude of casual life as the starting point, and the astonishing growth rate in the United States over the past two decades. The American leisure attitude represented by Dockers has set off an upsurge of Friday white-collar Casual Friday. According to statistics, more than 75% of men aged 25 to 45 in the United States have more than one Dockers trousers, and over 90% of consumers like and trust the brand.