Aigu Brand Advertising Language Contest

I. Introduction

RI&G Egu brand originated from Spain, interpreting passion and fashion, and composing romantic legends. In 2003, relying on the Chinese casual apparel industry base, Zhongshan Egu Fashion Co., Ltd. was established. RI&G Egu is Radical (radical attitude), ideal (perfect ideal) & Good (good feeling) as the basic core of the brand concept. With fashion and personality as design concepts, we can achieve a distinctive product style, full of passion and full of vitality. RI&G Egu is designed for young people living in modern cities who are independent, pursuing freedom and fashion, and sensitive to quality, creating a young, dynamic and fun lifestyle for them.

In 2007, RI&G Elgu new definition and introduction of China's "third generation of leisure" new concepts, new ideas, hold high the "fashion, personalized, high quality" banner, is committed to exploring and guiding China's leisure clothing into the new Blue Ocean, into the new era. This epoch-making initiative with industry development will surely become a new milestone in the history of brand development.

2008 is a global take-off for China. In order to adapt to the new environment and development needs, RI&G Yigu Brand has raised a higher level of image and market, and has put forward higher goals and requirements. 2008 as the RI&G Egu brand "strategic development year" will certainly usher in a new round of eruption of fashion power.

(For more information, please refer to RI&G's official website http://)

Second, the theme of activities

RI&G Egu brand advertising language contest

Third, the activity time

For two months, from January 8 to March 8, 2008.

Fourth, the participants need to know

1. The advertising language is mainly Chinese, and English can be used properly. The total number of words must not exceed 30 characters.

2. The number of slogan submitted by each participant cannot exceed 3.

3. The slogan requires a creative explanation of not more than 200 words.

4. The entrant must ensure that the application is original, otherwise the consequences will be borne by the applicant.

5. Participants are required to provide real personal information as evidence of the lucky draw and confirmation of the contact.

6. Once the advertisement language is adopted, its copyright and related intellectual property rights are owned by Zhongshan Egu Clothing Co., Ltd.

V. Selection criteria

1. Direction: The theme is clear, the point of view is correct, the ideology is strong, and there are characteristics of the times.

2, creativity: novel and unique, profound content, in line with the brand characteristics.

3, expression: clear and accurate information transfer, easy to remember and easy to remember, persuasive.

4, language: easy to understand, concise, catchy.

5, effect: suitable for a variety of media, a good overall effect.

Sixth, awards setting

All entries submitted by the organizer Zhongshan Egu Clothing Co., Ltd. organized personnel to conduct the assessment. There are several awards for the following:

1. Gold Language Award: 1 person, 10,000 yuan in reward cash, and a set of RI&G Yigu’s four seasons suits for spring, summer, autumn and winter 2008. At the same time, a certificate of honor is issued.

2. Silver Language Awards: 2 prizes, 1,000 yuan each for cash, and 500 yuan for RI&G ancient vouchers. At the same time, a certificate of honor is issued.

3. Outstanding Award: 10, each rewarding RI&G's ancient vouchers 300 yuan. At the same time, a certificate of honor is issued.

4. Participation Award: All contestants will become RI&G Aigo VIP customers and have the opportunity to receive gifts.

Seven, manuscripts sent back

Please fill out the specification entry form and send it back:

1. Letters: Aigu Clothing Planning Department, Longxing South Road, Industrial Avenue, Shaxi Town, Zhongshan City, Guangdong Province.

2, fax, indicate "planning department."

3. Email:.

Eight, publicity and other

1. The winners of all awards will be publicized on the official website of Aigu and the website of China Fashion Brands.

2, March 18, the publicity time.

3. The final interpretation right of the contest belongs to Zhongshan Egu Clothing Co., Ltd.

Zhongshan Yigu Clothing Co., Ltd.

January 7, 2008