Everyone has a dream. Ordinary people say that dreams are personal, while great people say that dreams are for all. Miss Liu Chuanying, the founder of JOJO Children's Wear, is an ordinary mother. Her dream originated from her own children, but her dream is not just personal. She is also a long-term patriarch and she and all her brothers Sisters carry a common dream, that is, to make all the children in China fashion. Let Chinese children fashion personality up, this is not why China's children's wear designer, the common desire of all Chinese mothers! Therefore, we say that Liu Chuan-ying is great again. May 13, 2014 at 10 am, Shenzhen, a long time Fashion Co., Ltd. chairman and founder of the brand founder Miss Liu Chuan-ying, was invited to Shenzhen University College of Art and Design described her dream of children's wear. As a designer, Ms. Liu Chuanying, as a Brand Operations Manager, tells of her attachment to children's wear and her unique insights into the industry from the following three aspects. Design - to change the design concept Design is the lifeblood of the garment industry, but the current full-time children's wear designer in China is very limited, many designers mainly to adult clothing design, put only little effort on children's clothing, design and layout , Mainly stay in imitation of similar foreign products of color, style stage. JOJO Miss Liu Chuanying proposed to change the design ideas! At present, the consumer market demands more and more fashion designs for children's wear. Especially with the development of society and economy, children's self-consciousness gradually increases. Therefore, designers should consider the physiological and psychological needs of children of different ages in an all-round way. The second is the safety of children's clothing, safety is the first element of children's wear, data statistics, more than 65% of consumers said they will put fabric safety in the first choice. Therefore, designers can change their thinking, seize the psychological growth of children and focus on market demand, in order to design children's clothes to adapt to the market and children's personality. Ms. Liu Chuanying introduced, JOJO children's clothing not only seized the children's personality, but also has been advocating green design, the brand repeatedly won the "China Green Kids" title. Culture - culture to make products go further In the lecture, a student asked Miss Liu Chuanying, JOJO children's wear is how to attract consumers? Ms. Liu Chuanying answered him in simple two words, that is culture. At present, China's apparel business awareness and understanding of the brand is still just stay in the perceived phase, just as profitable brand all the features, while ignoring the cultural investment. Miss Liu Chuanying suggested that we should make more efforts in the cultural connotation of clothing to integrate the culture of our country with a long history into the design of children's wear, convey the Chinese culture through clothing, and explore the international market quota of China's children's wear brand. Marketing - to open up new ideas to win innovation is the soul of a business survival and development. The future of the children's clothing market is a changing market, competition is increasingly fierce market, companies can only seek change in innovation, change in order to develop. Speaking of brand marketing, Ms. Liu Chuan-ying repeatedly stressed the importance of innovation. Her insights uniquely talked about whether a brand can develop, the key is whether it can continue to meet customer needs and business innovation in brand management activities, especially when we face a group of strong sense of self-expression of a new generation child. So, how should enterprises improve the capability of independent innovation? Ms. Liu Chuanying creatively put forward, children's wear industry can also be through the school-enterprise cooperation, production, learning and research interaction. We are no strangers to the mode of "industry-university-research integration" school-enterprise cooperation. Many industries have enhanced their capability of independent innovation through "industry-university-research integration" and have achieved some achievements and experiences. Therefore, enterprises should emancipate their minds, believe in colleges and universities, take the initiative to establish a system combining production, study and research, create conditions for the stationing of teachers, students and scientific research personnel in enterprises, and build a platform for solving specific problems in their own production, operation and development. At the same time, enterprises according to the needs of colleges and universities to provide multi-post training opportunities for the realization of college students and the market demand for seamless docking possible, which is also a good company should bear the social responsibility! An hour of passion to tell, JOJO children's clothing founder Miss Liu Chuan-ying unreservedly to the future of these apprentices in the apparel industry taught his children's clothing design understanding and brand management experience, and played for a long time the company's corporate videos , To show them the spirit of a long time with the same dream. An hour of dreaming is over, but a lifetime of children's fashion dreams will continue, and more and more new forces will continue to be injected into the dream of "making the children in China and all over the world fashionable" And work hard!
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