2014 OBEG "Mirrory Years" Fall Winter Fashion Conference

An OBEG autumn/winter fashion show with the theme of "Mirror-like" was shown off at the Bell Tower Square on Nanbin Road in Chongqing.

40 Chinese and Foreign Models Demonstrate OBEG's Seasonal Winter Collection

OBEG chief designer elegant curtain curtain detonated audience enthusiasm.

The new CHARM series embodies the dress etiquette of OBEG working women in high-end social situations.

      The catwalk uses a 3D projection technology with visual sense to create a wonderful scene for the show. 40 Chinese and foreign models jointly performed the autumn and winter series with OBEG. This season's creativity is inspired by the modern image of the classic era: Looking back in the 20's, the gold-drinking and dark-tempered songs, filled with luxuries, complicated and aesthetic images of the times, dreamlike; pay tribute to the 50's, elegant interpretation, reconstruction of the classic Feminism awakened the beauty of reason; Imagine 80 years, backtracked by time and space, triggered creativity, new trends hit the inspiration and manifested; taste in the 90's, to learn new, to simplify, after the erosion, return to plain, to elegant life; to welcome the 2000s, advocating personality , unique, freedom of personality claims to give a new definition of fashion.

Where's the fashion? Where does fashion come from? OBEG designers use the lens to tell and reshape the wonderful years; the glow of those years; the memories of those years, interpreting the vitality of fashion culture. Feeling of fleeting, elegant, eternal! OBEG: Be the woman you want to be.

Digital Games - 2000s

The emerging digital era is full of bizarre digital eras. In the 21st century, with bizarre ideas, designers don't follow the rules. Luxury cowboys mix styles into the lens in a high-profile manner: fur elements are implanted in motorcycle jackets, rivet accessories are inlaid in classic jeans, heavy metal luxury details With a variety of geometric patterns, showing personality, unique. Modern, high-profile, small luxury elements, pleasing metropolitan appeal: You are an activist who respects humanitarianism, a loyal fan of music and culture, and a happy walker who pursues freedom of sex.

Reviving the New - The 1990s

After the baptism of the storm, there will be a disgraceful disposition. The peace and tranquility in the heart is your most cherished thing in the 90s. The beige is soft, the pink is pale, the light blue is warm, the light gray is quiet... The natural tones and the exquisite butterfly ornament, the simple and soft outline and the comfortable and refreshing interior, the simplicity, the classic life, and the comfort. Designers are trying to capture a glimpse of the sky. You don't wear powder on your cheeks with a light smile, which is the best decoration in the world. There is a kind of beauty that has nothing to do with cumbersomeness.

Maniac - 80s

Longing for feelings, fanatical pursuits... In the 1980s under the lens, as if the designer artificially injected a new chemical energy, with a small A-shaped outline bar as the finishing touch, with irregular design details to enhance the fashion, jump The high degree of color matching technique played down the heavy feeling of autumn and winter. The use of diversified geometric patterns was considered as a magic weapon to create a modern gas field. It was arrogant, unique and full of artistic temperament. The workplace was full of emotions.

Dominating - 50s

The 50th century, where elegance is more important than luxury, is an impression that continues in the world. Under the lens of the designer, all the secrets about dress are cherished. Concise and self-cultivating lines create an aura of gas and elegance. The contoured form of the upper and lower legs enhances the delicate beauty of the body, while the black-gray color inherits the classic charm and sets the tone of the theorem workplace. The independent temperament, the iconic red lips, words and deeds, and worthy points, filled the rational atmosphere of the workplace, cannot be worn away by time, and cannot be replaced by the tide.

Intoxicated Gold - 20th Century

Elongated focus, back to the 20s Jazz era. In the bright years, you are free, beautiful, and noble. Above all forms of elegance. Senior dress series will be black, red and white three classic evening dress color and lace, pearls and other details embellishment, interpretation of women in all kinds of high-end social occasions of the ultimate aesthetic and elegant charm. As if you were in a colorful and drunken dream, you are a liberated follower and a lavish Lady Flapper.

OBEG brand introduction

[About brand]

OBEG is one of the women's fashion brands under the Yachuang Group. It is a mature brand that has been operating since 2000 and has been operating for more than ten years and has a stable customer base.

OBEG adhering to the unique "modern, elegant, arrogant, international" unique temperament, to provide a rich, attractive dress selection for business women aged 25-40.

【Brand Proposition】

Become a woman you want to be

【Product Series】

CHARM-High-end series: Reflecting the OBEG workplace women's dress etiquette in high-end business and social occasions, it represents the elegance, beauty and extraordinary taste of OBEG.

ENERGY-Energy Series: Embodies the enthusiasm, rush, enterprising, energy-filled work status of OBEG business women in the workplace, and the attire style of non-working women. Represents the OBEG women's independence, wisdom, capable, unparalleled temperament and demeanor.

COSTLY JEANS - Luxury Jeans Series: Reflect the OBEG modern women's pursuit of freedom, desire to release the dress style. Being a new free blue idol is her other appeal.

[about the market]

Since OBEG was listed in China in 2000, its sales network has spread all over China's major and medium-sized cities. For more than ten years, sales performance has continued to grow steadily year by year.

At present, OBEG has opened more than 150 stores and brand counters in department stores and shopping centers in first and second tier cities in China, and has become the most competitive and growing well-known women's wear brand in the industry.