Chongqing's first curious new Caiyuanba Clothing City

Recently, the citizen Wang Xuling was disappointed with the physical comparison of the clothes bought on an online shopping platform with the photos on the website. “On the Internet, I saw a dress called chiffon that was sent to her home and it was found to be hemp. In addition, the details of color and trimming were completely different from those worn on the photos.”

After many people have purchased clothing online, they have to choose their return experience because they have seen too much difference from the website. Many network operators have long been familiar with returning goods. “We have 10 out of 10 items, and at least 1 of them will be returned. When the volume of shipments is large, the exchange rate may be higher.” Mr. Huo, a local network operator, admitted to reporters that the propaganda photos displayed by the network operators are in contrast with real objects. There will be different degrees of difference, especially in the field of clothing.

"Because consumers can not see the physical object, network operators can only attract consumers through exquisite picture display effects." The person in charge of the new Caiyuanba Garment City told reporters that “more critically, nowadays, there is a large part of clothing products on the Internet. The display pictures are not physical maps but are directly stolen from the official website and official flagship store of some clothing brands. What is acquired by consumers is naturally only 'shanzhai' goods."

The “photos are beautiful and the physical “potholes” encountered by the public” experience in online shopping will be changed in our city. Caiyuanba Garment City official told reporters that at present the company is underground Caiyuanba station square underground, negative two floors, construction area of ​​more than 25,000 square meters of clothing e-commerce wholesale mall, its biggest feature is Adopt a new model of "virtual synchronization". This is good news for those who like to shop online and have concerns about physical differences.

According to the introduction, the mall is registered as "Curious New Caiyuanba Garment City" and adopts a combination of physical stores and online stores. All products that are located in the merchant's online store have corresponding physical objects in physical stores. The main function of the physical store is merchandise display and retail, and the electronic store online store that matches the store is responsible for receiving orders, clothing wholesale, and network promotion.

The person in charge of the “Curious New” project stated that online stores and physical shops are in a “one to one” relationship. Consumers can find their physical store merchants to make claims if they have any quality problems in the products purchased on their online stores.

In order to ensure that the physical and display effects are consistent, “Curious New” Mall has set up a special e-commerce department, equipped with professional studios and costume model groups, and hired professional photographers and artists to provide full service for merchants' online shops.

The person in charge of the “Curious New” project introduced that the e-Mall is mainly b2b and b2c, relying on physical stores, and b2b is targeting clothing retail outlets around Chongqing. Whether it is product quality or logistics speed, it can be guaranteed. At the same time, online shopping malls have fixed and stable supply channels, which can avoid the disconnection of goods from the board and the supply chain, so that consumers' rights can be protected to the greatest degree.

It is understood that the mall is in the initial stage of investment promotion. At present, there are many apparel manufacturers and wholesale dealers inside and outside the city that have expressed their willingness to settle.