Advanced custom domestic very popular shirt 5000 yuan each suit a set of 30,000

The celebrity big names attend various occasions. The people are most concerned about what limited-end customized clothing they wear, and this unique custom style is often regarded as a symbol of luxury. High-end garment customization is naturally favored by people who have the power to consume. Recently, an “advanced ready-to-wear custom style” has been quietly spurred in Changchun. Like Zhuo Zhan Shopping Center and Euro-Asia Business, it has launched a “premium ready-to-wear tailor-made service” for SIP and customers with certain consumption power, further satisfying the individualization of high-end consumer groups. Consumer demand.

Changchun quietly popular "advanced clothing tailoring service"

“Advanced clothing customization is actually a unique experience process. For consumers, the whole process of enjoying design and production is the most interesting. The advanced clothing tailoring service can meet the personalized consumer demand of high-end consumer groups.” Say. Currently, Zhuo Zhan Shopping Center and Euro-Asia Merchants have launched "Advanced Clothing Customization Services" for their own SIP and large customers with consumer power.

“Eurasia Shangdu Senior Suit Customization Center is a new high-end service that we have opened. It is mainly tailored for men's suits. It is tailored by Japanese professional designers for high-end consumers. According to the customer's temperament, skin color, and occasions, the designers will Provide professional advice and recommended design styles, using advanced fabrics such as Zegna and Cerruti 1881. The sewing factory is one of Japan's leading custom suit factories. This is a low-key luxury without LOGO, which can demonstrate the individual's unique taste.” Eurasia dealers are responsible for the introduction.

“The current high-end clothing custom services of Zhuozhe Shopping Center are mainly international men's and women’s brands, such as Armani, Dunhill, Zegna, Kevin Kelly, etc., and are mainly based on tailored suits. For advanced international clothing brands, there will be Italy, Professional professional divisions such as France perform measurements, and experienced top tailors will give expert advice based on the needs of the guests. They can also sew their names on the suit and enjoy a unique and high-level customization experience.” Zhuo Zhan Shopping Center customer manager said.

The reporter learned at the brand counter that since it is hand-stitched in foreign countries, it usually takes 2 to 3 months for consumers to receive the finished product. According to the choice of fabrics for consumers, the price will be different. Custom clothing will be better than in-store clothing. The garments are slightly more expensive. Take Zegna Shopping Center as an example. The cheapest custom shirt is 3,600 yuan, and the customer chooses to customize it to around 5,000 yuan; custom-made suits start from 24,300 yuan, and customers order three. Mostly 40,000 yuan.

High-end consumer groups become "Songs"

International and domestic high-end department stores attach great importance to SIP customers, according to statistics, this part of the "Pyramid Tip" crowd's consumption ratio can reach the entire shopping mall sales accounted for more than 50% of the year. “VIP is a top priority for high-end retail companies. Euro-Asian businesses are increasing their offerings for SIP and VIP. This year, SIP has expanded the Super V room, provided advanced clothing custom services, parking spaces, and green payment. Channels, bargaining services, etc., to truly achieve one-on-one high-end services.” Eurasia dealers are responsible person. For special services for high-end customers, Zhuo Zhan Shopping Center Key Account Manager said: “For high-end members, we have a series of exclusive services, like the annual trend conference, the brand will invite high-end members to participate in, bring them a Unique audio-visual enjoyment; various cultural salon activities; special exclusive birthday gifts for high-end members to provide personalized gifts; brush points sent to South Korea, for high-end members to create exclusive food and accommodation travel routes, etc., activities are very rich and comprehensive. ”

“Advanced customization” is very popular in China. In fact, in cities such as Beijing and Shanghai where international first-tier and second-tier brands are more concentrated, “premium customization service” has become a fashion trend, not only in senior business men’s clothing, such as bags, watches, and jewelry. , furniture, even cars, airplanes, private yachts, etc., high-end people can experience this unique exclusive custom service.

According to industry analysts, with the continuous development of the market, in recent years, major international first and second-tier brands have entered the market, indicating that the consumer market in Changchun has great potential for development. With the continuous changes in consumer awareness, high-end consumer groups are no longer pure Pursue brand, but want to impress them with higher-end, more detailed services. Reporter Wang Jing ■ Reporter's Notes Unique Beauty Experience Fashion guru Yves Saint Laurent once commented on the clothing: “You never know the coat hanging in the window, whether it is your elbow when you extend your arms. In the advanced customization, it is not so much that the high-end people find a higher quality of life. It is better to say that they actually found a more beautiful and unique beauty experience.

After experiencing the initial pure brand worship, Chinese luxury goods consumers have gradually turned to low-profile luxury brands, while luxury brands have also set off a trend of “customization” for consumers. Tailor-made high-quality private goods bring a more high-end and “private” fresh experience to the “pyramid-spider” crowd. When a world-class bodybuilder makes fine measurements for you, when you ask international master tailors the details of personal life such as "I like to smoke, I take a watch, I don't like long cuffs, I don't like buttoning", he will Give your most rational professional advice and personally tailor a high-grade ready-to-wear garment... A piece of clothing seems to have become flesh and blood, allowing you to experience a perfect fusion, instead of rigidly picking up the brand window One of the suit trial, inquiry, purchase is so simple! Wang Jing/Wen

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