Mihuang "Cashmere Fashion" leader

China National Federation of Commerce, China National Business Information Center recently released "2011 ranking of the same market in the Chinese market, sales volume," Mi Huang ranked the top three. This impressive performance has also refreshed Mihuang's sales record and has become a real benchmark for the “branded cashmere brand”.

Open the "Cashmere Fashion" Leading Tour

Open the "Cashmere Fashion" Leading Tour

In May 2001, in the Zhili Township of Huzhou, Mihuang Cashmere was formally established. Unlike other cashmere enterprises, Mi Huang was in the early days of his business. Chairman Wu Jinhai invested 50 million yuan to introduce advanced German equipment and used 15 % of sales revenue for product development is a policy that must be adhered to. In addition, he did not hesitate to hire a first-rate design team to build "cashmere fashion."

At the beginning of the venture, a large amount of cash investment was undoubtedly a risky move. However, the bold measures of that year have laid a solid foundation for the success of Mihuang. As early as 2003, Mi Huang participated in CHIC with the latest designs. The exciting thing is that the first time Miao Huang won the "China Cup" Outstanding Design Award. Pierre Cardin, 0, Goldlion and other brands have also thrown olive branches and hope that Mihuang did OEM for them, but was rejected by Wu Jinhai.

The reason is simple: Mi Huang wants to create his own brand. Mi Huang's goal is to create "the first brand of cashmere fashion."

Mi Huang invited Guan Zhilin to interpret the classic luxury style

"Luxury Beauty Legend" shows brand domineering

In the eyes of most companies, the quick return of capital is the most important thing. Chairman Wu Jinhai told us that “the development of the Chinese cashmere industry requires attention to the design and creation of independent brands. In addition to the product value of the independent brands, The shaping of brand value is also a top priority. However, both product development and brand building require companies to invest a lot of money and persevere.”

In 2005, the signing of Guan Huang as the spokesperson for Mi Huang became a sensational news at that time. Although spokesmen in other industries had already become a common phenomenon, Mi Huang in the Chinese cashmere industry was the first cashmere company to invite celebrities to speak for. In 2007, Mi Huang carried a cashmere product designed by Guan Zhilin to auction for 100,000-day price, and donated it to the China Pink Ribbon Special Fund. It was again the focus of a momentary discussion. At present, these actions of Mi Huang are just ordinary brand public relations, but at that time, this industry, Mi Huang's series of moves is like a heavy hammer lying in the hearts of many people. It is from then on that other cashmere companies have begun to shape the brand. When other companies followed suit, Mi Huang accelerated the pace of advancement and continued to introduce new ideas.

In 2008, Mihuang Cashmere and the industry's leading consulting agencies debuted the “colorful strategy” of cashmere in the industry, innovated in the industry model, upgraded the brand in all directions, and highlighted the cutting-edge position of the Mihuang brand in the industry at the fastest speed. The "Huzhou plate" status in the industry. In 2009, around the "Colorful Strategy", Mi Huang took the lead in cooperating with the China Fashion Color Association to establish the only "Cashmere Color R&D Base" in China.
Since then, the promotion of Mihuang brand has been intensified. In 2010 and 2011, China International Fashion Week and “Jinding Award” designer Yu Gang has jointly launched the “Luxury Beauty Legend” Mi Huangqiang Advanced Cashmere Fashion Conference. "China International Clothing & Accessories Expo". The media praised: “The Mi Huang has rewritten cashmere with fashion” and “Mi Huang is the leading brand of fashion cashmere”.

Mimi “Cashmere Fashion” became the focus on Fashion Week

From "Strategic Strategy" to "Seed Store Strategy"

Since 2008, as the leader of cashmere fashion, Mihuang Cashmere has begun to adopt the "Big Side Hall Strategy" at the store to fully demonstrate the terminal strength of Mihuang.

Mi Huang "China Cashmere Night" was held in Beijing in 2010. It adopted a unique and innovative model of famous teacher, supermodel, and famous store to create an innovative model that opened up channels in shopping malls.

Since 2011, Mihuang has continued to introduce the leading "Channel 5+2 championship model" in the industry, and has opened a large number of "seed stores." At present, Mihuang has set up special offices or counters in more than 500 high-end shopping malls across the country. Its sales network covers more than 20 provinces and cities across the country, including Beijing, Tianjin, Hebei, Shanxi, Liaoning, Heilongjiang, Jilin, Shandong, Jiangsu, Henan and Hubei. In Chongqing, Gansu, Xinjiang and other places, sales ranked the top three in the industry.

At the same time, Mihuang's single store sales force is also very strong. Beijing Xidan, Cuiwei, Landao, Changchun Eurasia, Shenyang Zhongxing, Shijiazhuang Northland Mall, Taiyuan Huayu Shopping Center, Zhengzhou Dennis, Nanjing Central, Nanjing Golden Eagle, Xuzhou Golden Eagle, Shanghai New World, Wuhan Plaza, Chongqing New Century, Lanzhou Guofang Parkson and other shopping malls ranked first in sales.

The rapid rise of young Mihuang has become a hot topic in the industry. Wu Jinhai did not forget to give the cashmere industry a good wish in a low-key regard: “There are no precedents for the fashion of Chinese cashmere, and many measures must be practiced and explored. Even if we have achieved very good results now, Mi Huang still needs We will continue to grow and accumulate experience. We believe that in the near future, China’s cashmere will surely come out of its own fashion road.”