[China Glass Network] 1. Do not understand the browsing habits and aesthetics of foreign customers
Domestic web design is basically designed according to the preferences of the business owners. Most websites like to use dazzling flash animations, but don't pay attention to practicality. However, foreigners build websites that don't like these bells and whistles. What they need is Practical, at a glance, and, in addition, can reflect the simplicity and atmosphere of the website, so when building a station, these things need to pay attention.
2. The logic and consistency of the website is poor
The consistency of the page is relatively poor, the system is not systematic enough to guide the customer to complete the shopping process quickly. As everyone knows, the good navigation system and the simple and clear website structure are the sites that improve the conversion rate of potential customers and the poor consistency. For the website. It is also very bad.
3, no system English SEO optimization
Many foreign trade station old stations believe that only foreign trade enterprises will be OK when they are established, and the source of customers will continue to flow. As everyone knows, there is SEO optimization. When doing foreign trade, SEO is indispensable. While relying on professional seo to optimize the company, you must also do something for the website seo. For example, the domestic foreign trade B2B platform - affordable network, its own station is based on the seo concept design, very friendly to search engines.
4. Chinese and English websites are all placed on domestic servers.
Regardless of the limitations of international export bandwidth and the slow opening of domestic servers by overseas customers, just like we built English stations, GoDaddy is generally used to apply for domain names, ixWebHosting to purchase space, and IX Web Hosting has also set up Chinese websites (cn.ixwebhosting.com) ), this has greatly reduced the trouble for us, the speed of website visit is very important, the website can not be opened, the service can not talk about it.
5, the website is not very prepared for English words
The title of the website and the content of the article, these contents can not be too casual, what type of site? It's better to have a somewhat relevant English language. If you want to translate the entire translation software in English and Chinese, this is too hard, it will make your website too unprofessional. If it is a foreign trade station, this is very fatal, and you don't know foreign customers. The cultural background and regional differences will make foreigners feel that your company is not professional enough, and further cooperation is impossible.
The above five points are not only for foreign trade stations, but also for stations that do English. If you are concerned about these shortcomings, then your site will not have much problem, good website mode. , stable host space, plus effective website promotion, then, I believe will bring a good harvest for your business!
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