EVISU is formally launched by the brand's direct sales in autumn and winter 2011

Jeans brand EVISU officially operated by the brand

Starting from September 2011, EVISU, the famous brand of denim in Japan, will officially be run directly by the brand. Shanghai Huanyue Garments Co., Ltd. will be responsible for its operation and management in China. For the EVISU brand, which was established in 1991, the 2011 brand coincides with the 20th anniversary of the brand's founding. At this moment, direct marketing by the brand is a memorable development milestone. It has far-reaching significance and influence, and also represents the brand will be more Going to the next step, we will enter a new phase of all-round development.

After the brand's direct operation, EVISU will return to the classic Japanese brand image, emphasizing that the brand always adheres to the original spirit of the classic retro jeans. Since the creation of EVISU by Osaka designer Hidehiko Yamane in 1991, the brand has been praised as hall-class jeans for its original spirit of classic vintage jeans, as well as the signature hand-painted seagull pattern and playful colors and designs. Therefore, after the brand runs directly, in order to strengthen the classic image, the corresponding adjustment will be made on the matching of the goods. More than 70% of the goods are the Japanese version and the Asian version of the more traditional classic elements. The original colors of Japanese jeans, the classic Seagull logo, humor and rebellious unique design elements are still the unique personality of the product and the brand.

EVISU Fall/Winter 2011 Collection

With the overall transformation of the brand management model, the EVISU brand will also make new plans and adjustments in the market operation in China. According to the new plan, the brand will strengthen its efforts in the market in the next 2-3 years and formulate a new store opening plan. Within one year, it plans to open direct-operated stores in key cities and landmark buildings in China, and complete the opening of shops in key cities such as first-tier and second-tier cities within three years. Along with the successive opening of EVISU stores in each city, brand-new store design effects will also be exposed in front of consumers.

It is believed that EVISU's development after the brand's direct operation will be more mature, it will be beneficial to the rapid expansion of the brand market, and the service standards will be refined. It will also help the company to control the quality of its products. transition.

EVISU 2011 autumn and winter new products have also been fully listed, this season's new products to commemorate the brand's 20th anniversary and its cynical, stylish and unique design style. EVISU has injected three series of design elements into its clothing, including HERITAGE, MILITARY, and WORKWEAR. HERITAGE traditional series commemorates the 20th anniversary of the establishment of EVISU, full of famous brand features and logos. Key highlights include the College Wind Jacket, the "XX" Godhead Cloth and the "1991" playful design. MILITARY uniform series uses a lot of skull patterns plus Pin-Up-Girl cartoons, military elements and street fashion. WORKWEAR tooling series, mixing traditional American jeans elements and the essence of EVISU brand, transforms the clothes of the workers into fashion, creating a simple, practical and novel fashion.