Chinese black pottery see Shandong, Shandong black pottery see sunshine. In Rizhao was awarded the title of “Hometown of Chinese Black Pottery†by the Chinese Association of Folk Writers and Writers, and successfully hosted the first black pottery art festival in China, and another city card of black pottery culture gradually became a sunshine.
“The obstruction of stocks and real estate investment has caused the art market to quickly become hot, but it is very difficult for ordinary art companies to get lighted.†On the 16th, Xing Yidong, director of the Rizhao Heitaoxing Culture and Art Center, meticulously sipped Kung-fu tea and lamented the artist and The perfect combination of entrepreneurship is difficult. He told the Economic Herald’s reporter that while the cultural industry is ushering in a new round of development opportunities, the arts and markets are fierce against the backdrop of collectors and investors paying attention to famous masterpieces and the average consumer’s cultural product consumption level is still low. collision.
The branding under the “hidden rules†is one of the largest black pottery production bases in Rizhao. The Black Taoxing Cultural Art Center is well-known in the industry.
“Now black pottery has become a special souvenir for Rizhao. Many local units donate their own black pottery gift out here. At the same time, there are many people who come here.†Sitting in an office full of honorary certificates and black pottery artworks, Xing Yidong Very proud.
However, under the “hidden rules†in which the art market does not look at strength to see fame, in order to allow black pottery products to be recognized by the market, Xing Jidong has had to rack his brains for the company for years to find a way out.
He said that the black pottery culture in Rizhao has a long history. It can be said that Longshan culture is a black pottery culture. However, the recognition of black pottery culture by the people needs a long process. In order to popularize the black pottery culture, when he returned to Hong Kong in 1997, he spent seven months creating a 2-meter-tall black pottery vase called Shengshi Long Bottle. He exhibited in Rizhao City in Beijing and welcomed the return of Hong Kong. “At that time, many media reported on this and raised the influence of black pottery culture and the popularity of Hei Taoxing.†After the exhibition, some people bid for 380,000 yuan to purchase Shengshi Long Bottle and he was rejected.
In 2006, the first cultural industry fair in Shandong was opened in Jinan. The image of Shandong Daxie touched Xing Yidong. He immediately took out a camera and photographed Shandong Daxie, and began to think about how to use culture to make culture. In the end, the Heitao Shandong Daxie he produced was awarded the second prize of the second Taishan Literature and Art Prize in Shandong Province.
In addition, he did not dare to leave behind cultural events, merchandise displays, and art shows held throughout the country. A three-day exhibition would cost less than 10,000 yuan to speak less. This is the first time for Hei Taoxing, who is still in its infancy, to have to consider the cost. However, this platform must be used. This is publicity and learning. He admits that art is not a mass consumer product and cannot promote black pottery culture by advertising. It can only be slow.
On September 20th this year, the first China Black Pottery Culture and Art Festival and the China Black Pottery Art Boutique Exhibition were opened in Rizhao. At the same time, the China Black Pottery Art Committee was established in Rizhao, and Xing Yidong was elected as Executive Vice President and Secretary General. For the above activities, he worked hard for more than six months. "The development of an industry requires the coordination, guidance and regulation of the association."
With years of hard work, Xing Yidong became more and more famous. He gradually became the leader in the black pottery industry. Black Taoxing’s brand awareness has also been greatly improved.
The China Black Pottery Cultural Museum, which will be unveiled in May next year, will be Xing Yidong’s biggest “trump cardâ€. The Herald reporter saw that most of its office buildings are used to store and display black pottery. These stunning black pottery utensils and pottery pieces of different historical periods are collections and works of Xing Yidong’s personal and peers. “The museum will build a nationwide platform.†He said that only the construction of the museum has invested more than 5 million yuan, of which the value of black pottery cannot be measured by money.
From artists to entrepreneurs, Xing Yidong, who has become the master of black pottery in China and the executive vice chairman of China Black Pottery Art Committee, is now a famous artist in the black pottery industry. He has turned from an artist to an entrepreneur.
But not all artists can be successfully transformed into entrepreneurs. He told the reporter that there are currently more than 60 black pottery companies in Shandong, of which more than 20 are in sunshine. When some black pottery companies are in trouble, their responsible person “has no meat for monthsâ€.
In the face of the market, Hei Tao Xing also took a lot of detours. Xing Yudong said that he tried to go through the sales model of tourist shopping spots. However, travel agencies charge per head, and a bus transports tourists. Whether or not tourists buy things, each car must give a guide for two or three hundred yuan. With the cost of hospitality and other expenses, companies can't afford it. Two years later, he and the travel agency agreed on a sales method based on the turnover and did not expect that the situation was still not optimistic. “Visitors have a feeling of resistance to travel agencies, which in turn creates a negative impression on the company.†After four years of experimentation, Hei Taoxing’s revenue was minimal, “but it promoted the black pottery culture.†Xing Yidong said that this was the only gain.
Later, he tried to put a stand in the sunshine on the beach and let the product into the supermarket, etc., to narrow the distance with the average consumer. Black pottery is a handicraft, not a mass consumer product. The average consumer neither understands black pottery culture nor is interested in arts and crafts.
“Now I combine the culture and history of black pottery and Rizhao to make handicrafts, especially foreign souvenirs for tourist souvenirs from Rizhao.†Xing Yidong said that the market entry point is crucial. With the warming of the tourist market in Rizhao, special tourist souvenirs are also sold. The hot pottery, which is both a handicraft and a feature of Rizhao, is popular with tourists.
At the same time, with the promotion of the black pottery culture, the Rizhao City Government has begun to pay attention to the black pottery industry and has given Black Potter as a gift for foreign exchange to friends, including foreign friends.
“A real product may sell for 1 yuan, turning it into a handicraft can sell 2 yuan, a work of art can sell 5 yuan, and a collection can be sold for 10 yuan.†Xing Yidong, who still has a persistent pursuit of art, said Although Hei Tao Xing’s handicrafts have ushered in a huge market, he will continue to walk on “two legs†in the future. He will not only produce handicrafts but also create works of art.
In the market, he produces different grades of handicrafts for different consumer groups. “There are more than a dozen dollars of black pottery products, there are hundreds of dollars, tens of thousands of dollars of handicrafts, the key is to allow the black pottery culture to find a suitable carrier to spread out.†Xing Yidong said that many artists have previously felt that money is vulgar, but It is very difficult for the artworks to go to the market. After the threshold is lowered into crafts, the people will be easily accepted, and companies will survive and develop. This is the reality that some cultural companies have to face.
“The obstruction of stocks and real estate investment has caused the art market to quickly become hot, but it is very difficult for ordinary art companies to get lighted.†On the 16th, Xing Yidong, director of the Rizhao Heitaoxing Culture and Art Center, meticulously sipped Kung-fu tea and lamented the artist and The perfect combination of entrepreneurship is difficult. He told the Economic Herald’s reporter that while the cultural industry is ushering in a new round of development opportunities, the arts and markets are fierce against the backdrop of collectors and investors paying attention to famous masterpieces and the average consumer’s cultural product consumption level is still low. collision.
The branding under the “hidden rules†is one of the largest black pottery production bases in Rizhao. The Black Taoxing Cultural Art Center is well-known in the industry.
“Now black pottery has become a special souvenir for Rizhao. Many local units donate their own black pottery gift out here. At the same time, there are many people who come here.†Sitting in an office full of honorary certificates and black pottery artworks, Xing Yidong Very proud.
However, under the “hidden rules†in which the art market does not look at strength to see fame, in order to allow black pottery products to be recognized by the market, Xing Jidong has had to rack his brains for the company for years to find a way out.
He said that the black pottery culture in Rizhao has a long history. It can be said that Longshan culture is a black pottery culture. However, the recognition of black pottery culture by the people needs a long process. In order to popularize the black pottery culture, when he returned to Hong Kong in 1997, he spent seven months creating a 2-meter-tall black pottery vase called Shengshi Long Bottle. He exhibited in Rizhao City in Beijing and welcomed the return of Hong Kong. “At that time, many media reported on this and raised the influence of black pottery culture and the popularity of Hei Taoxing.†After the exhibition, some people bid for 380,000 yuan to purchase Shengshi Long Bottle and he was rejected.
In 2006, the first cultural industry fair in Shandong was opened in Jinan. The image of Shandong Daxie touched Xing Yidong. He immediately took out a camera and photographed Shandong Daxie, and began to think about how to use culture to make culture. In the end, the Heitao Shandong Daxie he produced was awarded the second prize of the second Taishan Literature and Art Prize in Shandong Province.
In addition, he did not dare to leave behind cultural events, merchandise displays, and art shows held throughout the country. A three-day exhibition would cost less than 10,000 yuan to speak less. This is the first time for Hei Taoxing, who is still in its infancy, to have to consider the cost. However, this platform must be used. This is publicity and learning. He admits that art is not a mass consumer product and cannot promote black pottery culture by advertising. It can only be slow.
On September 20th this year, the first China Black Pottery Culture and Art Festival and the China Black Pottery Art Boutique Exhibition were opened in Rizhao. At the same time, the China Black Pottery Art Committee was established in Rizhao, and Xing Yidong was elected as Executive Vice President and Secretary General. For the above activities, he worked hard for more than six months. "The development of an industry requires the coordination, guidance and regulation of the association."
With years of hard work, Xing Yidong became more and more famous. He gradually became the leader in the black pottery industry. Black Taoxing’s brand awareness has also been greatly improved.
The China Black Pottery Cultural Museum, which will be unveiled in May next year, will be Xing Yidong’s biggest “trump cardâ€. The Herald reporter saw that most of its office buildings are used to store and display black pottery. These stunning black pottery utensils and pottery pieces of different historical periods are collections and works of Xing Yidong’s personal and peers. “The museum will build a nationwide platform.†He said that only the construction of the museum has invested more than 5 million yuan, of which the value of black pottery cannot be measured by money.
From artists to entrepreneurs, Xing Yidong, who has become the master of black pottery in China and the executive vice chairman of China Black Pottery Art Committee, is now a famous artist in the black pottery industry. He has turned from an artist to an entrepreneur.
But not all artists can be successfully transformed into entrepreneurs. He told the reporter that there are currently more than 60 black pottery companies in Shandong, of which more than 20 are in sunshine. When some black pottery companies are in trouble, their responsible person “has no meat for monthsâ€.
In the face of the market, Hei Tao Xing also took a lot of detours. Xing Yudong said that he tried to go through the sales model of tourist shopping spots. However, travel agencies charge per head, and a bus transports tourists. Whether or not tourists buy things, each car must give a guide for two or three hundred yuan. With the cost of hospitality and other expenses, companies can't afford it. Two years later, he and the travel agency agreed on a sales method based on the turnover and did not expect that the situation was still not optimistic. “Visitors have a feeling of resistance to travel agencies, which in turn creates a negative impression on the company.†After four years of experimentation, Hei Taoxing’s revenue was minimal, “but it promoted the black pottery culture.†Xing Yidong said that this was the only gain.
Later, he tried to put a stand in the sunshine on the beach and let the product into the supermarket, etc., to narrow the distance with the average consumer. Black pottery is a handicraft, not a mass consumer product. The average consumer neither understands black pottery culture nor is interested in arts and crafts.
“Now I combine the culture and history of black pottery and Rizhao to make handicrafts, especially foreign souvenirs for tourist souvenirs from Rizhao.†Xing Yidong said that the market entry point is crucial. With the warming of the tourist market in Rizhao, special tourist souvenirs are also sold. The hot pottery, which is both a handicraft and a feature of Rizhao, is popular with tourists.
At the same time, with the promotion of the black pottery culture, the Rizhao City Government has begun to pay attention to the black pottery industry and has given Black Potter as a gift for foreign exchange to friends, including foreign friends.
“A real product may sell for 1 yuan, turning it into a handicraft can sell 2 yuan, a work of art can sell 5 yuan, and a collection can be sold for 10 yuan.†Xing Yidong, who still has a persistent pursuit of art, said Although Hei Tao Xing’s handicrafts have ushered in a huge market, he will continue to walk on “two legs†in the future. He will not only produce handicrafts but also create works of art.
In the market, he produces different grades of handicrafts for different consumer groups. “There are more than a dozen dollars of black pottery products, there are hundreds of dollars, tens of thousands of dollars of handicrafts, the key is to allow the black pottery culture to find a suitable carrier to spread out.†Xing Yidong said that many artists have previously felt that money is vulgar, but It is very difficult for the artworks to go to the market. After the threshold is lowered into crafts, the people will be easily accepted, and companies will survive and develop. This is the reality that some cultural companies have to face.
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