On the evening of October 16, a new product briefing entitled "Care and Sharing" was held in Shangyu. Several deaf students put on fashion clothing newly designed and manufactured by Zhejiang Avatar Garments Co., Ltd. In Shangyu's children's wear industry, this move of "Avatar" is considered as a symbol of the industry's shift from OEM to brand-name economy. Shangyu children's clothing industry is mainly concentrated in Tangpu Town area, according to Shangyu City Industrial and Commercial Bureau Fengpu Jun, director of business, introduced in 2000 around the Tangpu children's clothing industry has developed rapidly, there are already more than 500 manufacturing enterprises. In 2007, Tangpu children's clothing only has only one registered trademark. After many years of OEM production, so many Shangyu children's wear company CEOs began to think about how to seek transformation and upgrading. In the local government and business and other departments of the matchmaking, Shangyu City Children's Wear Association was officially established on June 28, 2007, mainly to serve Tangpu children's wear business. Association actively with the trademark intermediary agencies, and get some intermediary agencies to support the establishment of an office in the association, the business sector also directly to the work of trademark registration on the desk of the person in charge of business. So far Tangpu children's clothing already has more than 110 registered trademarks. Zhejiang Avatar Garments Co., Ltd. is also a transition from Shangyu Tangpu a traditional children's wear business, and successfully registered the "Avatar" brand trademark. And before the OEM-oriented enterprises is different from the "Avatar" children's clothing committed to their own forging into a more socially responsible brands, which OEM companies and buried profits make a great difference. "We positioned" Avatar "as a" love brand "and invested 100 million yuan in 5 years, committed 50% of the profits to the society and 50% of the profits expanded its reproduction," said Dong Ming-sheng, chairman of the company. "Avatar brand children's wear is committed to bringing the brand concept of" Love, All Things "(care and sharing)," Green Garment Age "(health, safety, environmental protection, low carbon) Brand clothing concept to all young people in China and around the world. " As the "Avatar" children's wear brand, targeting at 3-15-year-old new-generation children, the mid-to-high end market is positioned as a new force in leading the consumer trends in children.
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