When the men's dress field experienced Youngor and the good news birds and other brands, business and leisure men's experience a seven wolves, Rimula and Lee Lang and other brands, fashion casual men's experience in the field of Jack Jones, Mark Fairwhale and Carbine and other brands; Bonaventure, Semir, with pure brands; when the field of sports shoes Li Ning, Anta and Xtep and other brands ... ... When a group of strong to become dominate the market, more brands despite reluctance, but in fact has been reduced For the second and third line, and even three or four line brand. Such a number of brands, where are their outlets? The shuffling of the apparel market has never been more violent today. When the men's dress field experienced Youngor and the good news birds and other brands, business and leisure men's experience a seven wolves, Rimula and Lee Lang and other brands, fashion casual men's experience in the field of Jack Jones, Mark Fairwhale and Carbine and other brands; Bonaventure, Semir, with pure brands; when the field of sports shoes Li Ning, Anta and Xtep and other brands ... ... When a group of strong to become dominate the market, more brands despite reluctance, but in fact has been reduced For the second and third line, and even three or four line brand. Such a number of brands, where are their outlets? Model positioning: follow the "king" Seeking blue ocean management theory, things must be done in the right direction, so the faster, the closer to success. Otherwise, the faster, the farther away from success. The second and third tier brands to seek a breakthrough in the first step is to find out the positioning of the model, this model includes the access path model, pricing model, product model, cultural model, image model and system model. There are experts in the industry will be summarized as "kingship mode." Rule one: to study the latest trends in the development of the category "Wang Daodao" Although the name of yeti is very bluffing, but careful analysis, its most fundamental place is to follow the "find a blue ocean from among a Red Sea," the idea of ​​seeking differentiation Way of survival. Consumption structure upgrade, the rapid growth of leading brands and other factors, the Chinese clothing brand shuffling faster than ever. Men's market, for example, the men's market is the highest maturity, leading brand market share is also the highest concentration of the industry. Although in recent years, Metersbonwe, Semir and other brands in the field of pure casual and sports shoes have also grown rapidly, some brands even have annual sales of more than 8 billion yuan The earliest in the second and third tier markets everywhere, to win the most extensive market and ranks among the capital market is still Younger, Shanshan, seven wolves and other such enterprises. When the market changes speed up, these leading enterprises is advancing with the times, embarked on a multi-brand development path, the stronger the stronger the trend to be further formed. Younger in the original brand, based on the brand subdivision, the introduction of young Younger and for white-collar workers, focusing on business and leisure style young Younger series, but also the introduction of foreign high-end series; seven wolves one after another to launch the seven wolf children's clothing series , Seven wolves youth fashion series and high-end brand Saint-Vos; Li Lang also launched a new L2 ...
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