As the new starting point for the 2018 home textile fabric industry, from March 3rd to 5th, the 21st 2018 Haining·China Home Textiles (Spring) Expo was held in Xu Village, Haining, Zhejiang. The exhibition was hosted by the China Household Textile Industry Association and the China Council for the Promotion of International Trade Textile Industry Branch. It was hosted by the Haining Municipal People's Government, the Xucun Town People's Government, the Haining China Home Textiles Expo Organizing Committee, the Haining Home Textile Industry Association, and the Haining China National Textiles. Co-organized by City Co., Ltd.
This year, the exhibition adheres to the Haining home textile industry belt, which is a collection of more than 12,000 home textile companies. It insists on creating the “World's largest home textile fabric production base fair†and has more than 3,200 fabric brands participating in the exhibition.
Vice president of China Textile Industry Association, president of the China Household Textile Industry Association Yang Zhaohua, China Furniture Industry Association vice president and secretary general Zhang Bingbing, China Textile Commerce Association vice president and secretary general Lei Limin, China Household Textile Industry Association Chief designer, senior craft artist Wang Yi, deputy mayor of Haining Municipal People's Government Yang Wenhua, Du Yingchi, secretary of Xucun Town Committee of Haining City, Xu Liming, Chairman of Xucun Town People's Congress, Zhu Yangang, Party Secretary of Xucun Town, Haining City, China Special Vice President of Home Textile Industry Association, Chairman of Haining Home Textile Industry Association Cao Bitong, Vice President of China Household Textile Industry Association, Chairman of Hongda Holding Group Shen Guozhen, President of Fashion Industry New Generation Federation of Xucun Town, Haining City Lu Jianping, Chairman of Haining China National Textile City Co., Ltd. Jiang Zhongmin attended the opening ceremony and visited Nongfu Textile, Myrtle, Choi Xiu Xiu, Bu·Ke Mei, Birds and Flowers, Nicole Fei Lin, Dayang, etc. number of exhibitors, understand the sales and business development of new products, new technologies Use.
During the visit, Yang Zhaohua said that unlike other home textile exhibitions, Haining Home Expo is a brand-directed exhibition and exhibition fair based on Haining's home textile industry production base, which carries the brand building of Haining Home Textiles. textile enterprises and foster industrial clusters restructuring and development of the historic mission. In recent years, Haining China Home Textiles Expo has been adhering to innovation and persisting in innovation, always bearing in mind the original intention of “running exhibitions for enterprises and organizing exhibitions for customersâ€.
Yang Zhaohua said in recent years, China's textile industry has begun to shift to quality as the center, which is already reflected in the current exhibition. The product quality of Haining exhibitors has undergone significant changes and enhancements. The products developed by the company are getting closer to consumers and the market, and are more in line with the personality development under the consumption upgrade. More importantly, on research and innovation, not just pay attention to changes in terms of flowers, instead of using a variety of fabrics, to show the diversity of raw materials, while using more new technology, such as 3D embossing, digital printing, etc., from Improve the quality of products in many ways.
Lei Limin said that after years of innovation and development, Haining Home Expo has not only realized the growth from small to large, but also from the government to the market operation, and promoted the transformation and development of the entire Haining home textile fabric industry. Pushing effect has become one of the important events in the home textile industry. At the same time, in order to further open up the industrial sales channels and to improve the way of walking on two legs, Haining vigorously promoted the concept of “Internet + fabric†and gradually opened up the barriers between the upper and lower industrial chains, manufacturers and consumers, and accelerated the transformation of Haining's home textiles. At the same time, go to intermediateization, destocking, and realize the development of clusters.
Yang Wenhua said at the exhibition site that each of Haining's home fairs has new changes, new products and new technologies. Through the exchanges and competitions on the spot, the company's innovation ability has been enhanced. It can be seen from the exhibition that the innovation consciousness of home textile enterprises is gradually strengthening. Each company has its own design team, and the innovation genes have been integrated into every aspect of industrial development. Nowadays, Haining Home Expo is no longer just to show a single fabric product, but from a piece of cloth to a home, showing the overall home textile environment. If there is innovation, it will be competitive. With the continuous improvement of Xucun's home textile innovation ability, the market competitiveness of products will become stronger and stronger.
When talking about the development of Haining's home textile industry, Du Yingchi said that the current Haining home textile industry has maintained a steady and advancing development trend. With the continuous development of Haining Home Expo, the research and development capabilities of enterprises are becoming more and more obvious. As the government, we must actively develop for the enterprise. build a good platform, of course, industrial restructuring and upgrading ultimately rely on their ongoing research and innovation, develop new markets.
In this exhibition, new products are emerging one after another, and exhibitors are in constant stream. Cao Bitong said that because Haining's home textile industry chain is numerous, there are also many enterprises that can meet the needs of different consumers. At the same time, Haining's fabric products are no longer limited to curtains, but can be extended to sofas, wall coverings and even fabrics . Today, fabrics can be transformed by design and requirements.
As the chairman of Haining China National Textile City Co., Ltd., Jiang Zhongmin said that since the holding of the home fair, Haining home textile fabric enterprises have changed from waiting for customers to customers, and then to attract customers. This is also the embodiment of the transformation and upgrading of Haining's home textile market. In addition, the exhibition promoted the transformation and improvement of business households. Every year, exhibitors introduced new products, using new products to maintain old customers and attract new customers.
In the afternoon of the same day, the exhibition also held the “Data Energizing and Wisdom Home Textiles†and the first China National Textile Industry Smart Data Summit. This event was hosted by the Haining China Home Textiles Expo Organizing Committee. Zhongyue Holdings·Haining Yunke Network Technology Co., Ltd. initiated and hosted many industry leaders and guests to discuss topics such as digital development of China's textile industry, data analysis of smart home/home textile industry, and changes in traditional industry data.
At the end of the summit, sponsored by Zhongyue Holding Haining Yunke Network Technology Co., Ltd., the Zhejiang University School of Management, Zhejiang Qinghua Yangtze River Delta Research Institute Industrial Internet Research Center, and Jingdong Home Textiles Division jointly established the "China National Textile Industry Big Data". The Institute will jointly work on the evolution and research of the Internet and digital transformation of the home textile industry, provide strong technical support for SMEs to open up Internet marketing channels, further develop big data home textiles and smart home textile industry, and jointly promote industrial upgrading.
As one of the important activities of Haining's home textile industry every year, the launching ceremony of the 16th “Haining Home Textile Cup†2018 China International Creative Design Competition was held on the evening of March 2nd. The competition will continue to optimize the competition mode on the basis of good performance. continue to integrate innovate, textile design talent and provide better show themselves competing against the platform, and while promoting the overall development of China's textile industry and interior design innovation software installed, the power industry restructuring and upgrading.
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