Why is small silk taken by Hermès?

At the beginning of the new year, the international silk market has not yet come out of the trough. The silk of Hai'an County in Jiangsu Province was used as a raw material for silk scarves by the international brand Hermes.

Accelerate technological innovation and make "small silkworm cocoons" into "big industries" and become a vivid practice in Jiangsu Hai'an. This industry has created more than 10 billion yuan of output value for the local area, driving nearly 280,000 people to increase employment, which is equivalent to one in four people engaged in silk-related industries.

One ton of raw silk can sell 30,000 yuan more products to Hermes

"Which secrets can be said, just keep the quality of the whole industry chain firmly in the hands and focus on optimizing product supply. The top international customers naturally come to the door." said Xin Chengping, chairman and general manager of Xinyuan Group.

Xinyuan Silk Group is a leading agricultural enterprise in Hai'an County, Jiangsu Province. In the context of the sluggish international and domestic market, the performance of the group has risen against the trend. Last year, the main business income reached more than 7 billion yuan, a year-on-year increase of more than 10%. The group has developed more than 300 process standards covering 10 aspects. The same ton of raw silk can sell 30,000 yuan more than other companies. Italian and French high-end brands have come to seek cooperation.

In order to break the blockade of natural color silk technology in Japan and Europe and the United States, Xinyuan Group has been developing more than ten years, and finally “rewritten” the silkworm gene, allowing silkworms to spit out colored silk, and then develop natural colored silk products, which greatly improved Supply quality and international market voice. "With excellent quality, we maintain close cooperation with top silk producers and traders in Europe, India, Southeast Asia and other countries and regions. The Group is in an upstream position in the international industrial chain division of high-end silk products, and is receiving more and more attention. Luxury brands such as Hermès use the raw materials we supply all the year round." Chu Chengping said. “The sericulture industry chain is a treasure, and it’s the best way to get the most out of it.” In the circular economy demonstration zone of the silkworm plant in Hai’an County, Liu Huibin, the director of the factory, said that the pigments extracted from mulberry, silkworm and mulberry leaves Can be used as a natural dye, mulberry branches can cultivate mulberry yellow with anti-cancer activity, silkworm pupa wine, tea mulberry tea, silkworm sand pillow, silk gel silk mask...

Silk weaving on Wanjiafu "Silk Road" out of Xiaokang Road

“I am the relocatee here, raising a silkworm for a lifetime. In the past, the sericulture was only a picture of food and clothing. Now it is different. The technicians of Xinyuan Group have been guiding almost every day, and the benefits of sericulture have been greatly improved.” Hai'an County Xu Zhaoxiang said that last year only the Mid-Autumn Festival silkworm, his family sold more than 40,000 yuan.

At Xu Zhaoxiang's home, the standardized greenhouse built by Xinyuan Group has a clean environment and temperature control. Small silkworms and large silkworms are separately cultured. They are also equipped with electric cutting machines. Compared with traditional household silkworms, they can be described as “shooting guns”.

Planting mulberry silkworms, raising fish and feeding ducks, planting vegetables and herbs, tourists sightseeing and leisure, the pastoral scenery is refreshing. The reporter saw Zhou Xinyin and Cheng Tao's father-in-law, Haicheng Zhoucheng Farm, which was established last year. The development of modern farming and sericulture has presented a wonderful picture. Under the guidance of the technicians of Xinyuan Group, it was not long before the completion of Zhoucheng Farm, which ushered in a bumper harvest of autumn silkworms and also boosted the employment of surrounding villagers.

Hai'an is known as the “Hometown of Chinese Lake Sang” and “Hometown of Silk and Silk”. The production of sericulture ranks first in Jiangsu, and the annual output value of the textile industry exceeds 37 billion yuan, accounting for one-third of the county's industrial sales revenue. The county has a total of nearly 90,000 mu of mulberry gardens and 110,000 silkworm farmers. Last year, the sales revenue of the silk industry exceeded 10 billion yuan, driving 250,000 farmers to increase income and more than 30,000 industrial workers.

Today, Hai'an's high-grade fabrics, natural silk garments and other silk products are exported to more than 20 countries and regions such as Europe, America, Japan and Korea. The smart Hai'an people have made the "Silk Road" wider and wider.

The government is not in place, the agricultural enterprises form a community of destiny

The development of the Hai'an silk industry is hard-won, and it is also inseparable from the planning and guidance of the local party committee government.

From the establishment of specialized industrial clusters to cultivate work institutions, the industrial clusters and the whole industry chain cultivation work into the cadre target responsibility assessment, to allocate financial funds to support enterprises in the sericulture industry to host or participate in product standards and industry standards, and then to government services The national leading enterprise Xinyuan Group vigorously promotes the development model of “Group + Research Institute + Base + Farm Farmers”... A series of measures are accurate and effective.

“Government departments are responsible for industrial cultivation, not only taking the leg but also managing their hands. At the same time, they handle the relationship that there is no shortage, good positioning, and no offside.” Hai’an County Party Secretary Lu Weidong admits that industrial development and local cadres The work spirit of the masses to brave the banner, dare to take responsibility, and strive to create first-class performance is closely related.

With the development of the times, the single-family sericulture and sericulture mode has gradually lost its advantages. Mechanization and scale are the general trend. Xinyuan Group has built a business model with the leading enterprise as the core, Xinyuan Silk Industry Park as the carrier, one production to the post-production, and the second and third production, and the promotion of “Building Field (Sericulture Farm), Group (Silkworm) Industry cooperatives), joint farming (linking scattered silkworm farmers), effectively solve the problem of "one single-family household is difficult to cope with the ever-changing big market".

"Extension of the silk industry chain, increase added value, field enterprises are a community of interests, silkworm farmers and enterprises are a community of destiny." Chu Chengping said.

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