The book "Rome, Passion, Jewelry - Dialogue Paul Bulgari and Nikola Bulgari" is scheduled for publication in March 2015. In the book, Paolo Bulgari and Nicola Bulgari first read the legendary life experience of the net, telling the most famous Italian jewellery brand Bulgari's previously unknown anecdotes . Bulgari's two brothers relived the memories and emotions of the past, depicting a fascinating picture of a family portrait, back to the pioneering efforts to lay the foundation for brand success.
This online biography is written by Vincent Meylan. He is not only a jewellery history expert, but also a famous writer. He has written brands such as Boucheron, Van Cleef & Arpels, Chanel and McLean. Related books. The creation of this book is a coincidence: the two brothers of Merlin and the Bulgari family met at an informal gathering, and the conversations were very happy. The vivid stories and whimsy of the brothers ignited His creation wanted to see, so he decided to put the conversation into the pen.
The book was published by Electa Publishing, with a photo taken by the famous photographer Fabrizio Ferri in 1989. In the photo, the model Tatjana Patiz wears a poem. A gold and diamond necklace highlights the charm of Italian style.
"Rome, Passion, Jewelry - Dialogue with Paul Bulgari and Nikola Bulgari" will meet with reporters at the Bulgari House DOMVS on March 16th. DOMVS is located on the second floor of the Bulgari flagship store on the Conduit Avenue in Rome's famous shopping street. It is the product display area of ​​the Bulgari brand.
In two separate interviews, the history of Rome, the legendary story of the flagship store of Bulgari Condotti Avenue, and the anecdotes of many celebrities who have visited here since the early 20th century, are intertwined in Paul and Nigu La Bulgari came to the mouth. From the wealthy but destiny count of Vittorio Cini, to the "jet family" who flew to Rome for a relaxing holiday in the United States - such as the Count of Dorothy Di Frasso Mrs. BarbaraHutton and the first female diplomat of the United States, ClareBootheLuce, and the screen goddess of Italy’s “sweet life†era, many of them are here. The story of the gorgeous performances in the middle of the round. The legendary jewellery collection and the legends of the nets in their hands are even more fascinating. All these are too numerous to mention. The book also records the extraordinary innovation of the Bulgari brand for more than 130 years, and the romantic spirit of dreams. This kind of spiritual hooliganism in the blood of the Bulgari family is a strong desire to explore the world and an inexhaustible passion for art, music and history.
The beginning of the story began in the late 19th century, when the Epirus region was fragmented under the war dispute between Greece and Turkey, and the Greek silversmith Sotirio Bulgari had to flee here to make a living in Italy. After ending his stop at the first stop in Naples, he established a first jewellery shop on the Sistina Avenue in Rome in 1884 with a firm determination, selling some antique jewellery and Sotirio's own creations. Silverware. Its elegant silverwork has been a huge success, and is popular with local customers and wealthy British and American tourists. Therefore, Sotrio decided to expand its jewelry business. In the following years, he opened boutiques in San Remo, Bellagio, Naples, Sorrento and other cities, as well as St. Moritz, the most fashionable resort in the world. In 1905, the new boutique opened on the Condotti Avenue, replacing the shop that was originally opened on the Sistina Avenue, and other store exhibitions were closed. As a result, the boutique on Condotti Avenue has gradually become the brand's only activity center. It turns out that this is another extremely successful decision: as early as the 1920s, the boutique has been favored by many European aristocrats and American industrialists.
Sotrio is not only a skilled craftsman, but also a visionary entrepreneur; his sons Giorgio and Costantino have been working side by side with Sotrio since the late 1920s. Created a different collection of jewellery to enrich the original design. Costantino's personality in the two brothers is quiet and old-fashioned, and has been concentrating on the history of Italian gold and silversmiths. In 1958, he published an industry book "Italian Silversmiths, Jewelry Specialists and Goldsmiths", even today, the book is the most authoritative work of Italian silversmiths. On the other hand, George is very talented in interpersonal relationships and has established good relationships with customers from all over the world. He also has a keen sense of aesthetics and a bold entrepreneurial spirit. After taking over the company's daily operations, he has created a new creative concept for the Bulgari brand's jewelry design: to escape the prevailing French style, adopting new design elements, such as Focus on three-dimensional and bold color matching. Today, these creative elements are still the iconic style of the Bulgari brand. In the golden age of “sweet lifeâ€, Rome became the favorite location for Hollywood filmmakers. The Bulgari boutique on Condotti Avenue became a stop for female artists. Since then, Bulgari has greatly improved its reputation and won an international reputation. It is known as the symbol of the essence of Italy.
George's two sons, Paul and Nikola Bulgari, became the father's right arm in the 1960s, continuing their path of innovation and constantly developing new iconic styles, such as designing ancient coins as jewelry, creating "Modular" inspired by the Parentesi theme jewellery, the Tubogas design and the Serpenti series of serpentine watches.
Born in Rome in 1937, Paul Bulgari is one of the most famous gemologists in the world today. As a modern art collection, he has become the creative soul of the company with its high sensitivity and deep sense of beauty, guiding the direction of the company's design team. Born in 1941, Nikola Bulgari is a famous ancient silver connoisseur, patron of jewellery art and a steer of American classic cars. He first created a jewellery design that blends ancient coins with 70 elements. Since the beginning of the year, the company's business has expanded to the United States, making an important contribution to the company's development.
"Roman, Passion, Jewelry - Dialogue with Paul Bulgari and Nikola Bulgari", a great opportunity to learn about the two heavyweight masters in the history of jewellery, not to be missed.
Paul Bulgari commented on this book: "In my case, this is a unique opportunity for me to talk about the gems in my eyes, through which to trace the history of the brand, to those who are in us. The extraordinary talents that have appeared in family life, and the sources that give us endless inspiration for jewelry design."
Nikola Bulgari said: "The book "Rome, Passion, Jewelry" is a gift to those who love Bulgari, and a tribute to the Bulgari family, but also 130 A song that has been made by people who have made great contributions to the success of the brand for many years."
Jean-Christophe Babin, CEO of Bulgari CEO, also commented: "About a year ago, when Bulgari celebrated the 130th anniversary of the brand, I was delighted to learn about Baoge. The Li brothers decided to tell their story to Vincent Meylan. I believe that the readers will be able to appreciate the radiance of Bulgari from a new perspective."
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