The era of diamonds has arrived, are you ready?

"A diamond is forever" is a classic slogan of the 20th century. It has touched countless couples who are indulging in love and let them look forward to the eternal love. The rare and precious "King of Gems" is deeply attracted.

In 1990, the classic slogan "Diamonds are long-lasting, a eternal rumor" successfully entered China, making domestic diamond consumption, especially wedding diamond consumption, grow rapidly. With the rapid development of China's economy, it maintains a growth rate of around 40% every year, and surpassed Japan in 2009 to become the world's second largest diamond consumer.

The domestic diamond market has gradually increased from the initial complexity to the current perfection, and consumer confidence in diamond consumption has also multiplied. The development of the market presents a qualitative leap from â€œhaveâ€ to â€œfineâ€. However, due to the asymmetry of information and the uneven level of diamond retailers, consumers are not able to purchase high-quality large carat diamonds because of insufficient professional knowledge. The following small series will elaborate on you.

What is the market for diamond consumption today?

At the same time as the total sales volume continues to rise, consumers' pursuit of diamond weight and quality has also begun to increase. From the initial purchase of 10 points, 20 points, 30 points to the current 50 points, 1 carat is very popular, from I, J, K color, SI to the current H color, above VS, by not considering the diamond cut The focus is on diamond cutting, and the consumer and diamond markets are growing at the same time.

As a unit of measurement for diamonds, â€œCaratâ€ has penetrated into the hearts of consumers. Carat diamonds have naturally become the standard of collectible diamonds, and have become the target of diamond lovers and young consumers. At the same time, it is also an internationally recognized standard for investment-grade diamonds. According to the statistics of the Diamond Exchange and major diamond retailers, the annual increase in sales of carat diamonds is very obvious.

Especially in the current domestic investment channels are less, real estate, stocks, gold, and other problems in succession, as the new favorite of the carat diamonds gradually appear in front of consumers, becoming the leader in price increases. Since 1960, the price of carat diamonds has steadily increased by 10%-15% every year. In particular, the international diamond prices have been raised 8 times in 2011, and the average annual increase of more than 20% has opened up a wave of diamond investment.

So why invest in carat diamonds?

The reasons are as follows:

1. Legal monopoly market and stable investment products

When it comes to diamond investment, it has to mention De Beers. Since its inception, De Beers has been the world's largest diamond mining and sales company, enjoying the privilege of monopolizing diamond purchase and pricing. It once dominated the market of 90% of the world's diamond blanks (ie unprocessed diamonds) and currently controls nearly 50% of the global market.

Monopoly guarantees the relative stability of its prices. Even in 2008, De Beers ensured the stability of its price system by adjusting the output of diamonds. Since the Great Depression of the 1930s, diamonds have never appeared larger. The decline.

2. Clear grading standards

The identification of diamonds is different from antiques, calligraphy and other works of art. It has standard identification instruments and can obtain internationally recognized identification results. At the same time, diamonds have a clear 4C classification standard, which guarantees that every diamond we purchase belongs to him. The identity card and quality level are more objective and easier to ensure the accuracy of the investment.

At the same time, diamonds have international quotes for reference. In any country, we can guarantee the fairness of the transaction without obvious regional differences.

3. Lack of diamond resources

Since 1991, diamond deposits have been discovered in Canada. It is difficult to mine in northern Canada; large diamond deposits have never been discovered for more than 20 years. According to diamond agencies, as the demand in the Asian market continues to increase, international diamonds will be 2015. The market will present a market environment with less than demand, and diamond prices will also increase.

4, invisible investment, easy to carry

As one of the most determined and stable gemstones in nature, diamonds are less prone to wear and damage than other investment products, and are small in size and valuable. Therefore, when you encounter force majeure and need to leave urgently, you don't have time to sell your house or withdraw money from the bank, but you have time to pick up the diamond worth 30 million and leave.

5, decorative wear

Diamonds can be used not only as an investment collection, but also as a â€œking of gemsâ€ for jewelry wear, so that the wearer shines when attending any occasion. At the same time, because the diamond is hard and hard to wear, it can be dismantled many times and set in different jewelry. The owner can always be at the top of luxury.