Some people say that now that the textile and apparel industry is sluggish, industry exhibitions have also been dragged down and become "weak". However, even when people are overwhelmed by industry exhibitions, there are many professional textile and apparel exhibitions that are still developing a good momentum and are beginning to explore new development models.

All along, the textile and apparel industry exhibition is not only a platform for the development of the industry, companies seeking cooperation, businesses seeking business opportunities, but also a barometer for the development of the apparel industry. However, in recent years, the financial crisis, exchange rate, raw material costs, labor costs and other factors have brought many pressures on the development of the textile and garment industry, and have also affected the textile and apparel exhibition industry. Many exhibitions are looking for new development ideas.

"New Normal" needs new content under the show

Into the month of **, many people will think of such a word - gold nine silver ten. In fact, the four words "Jinjiuyinshi" have not only been described as the "automotive market" and "fantastic market" that are currently popular. For the textile and apparel exhibition industry under the "new normal", "Jinjiuyinshi" is also applicable.

The recent major industry newspapers, magazines or websites, and even the forest and textile and apparel-related WeChat, Weibo, overwhelmingly all the contents of various trade shows. It is not difficult to see through these, although the textile and garment industry is facing a "new normal" and faces pressure from all quarters. However, behind these pressures, industry exhibitions are seeking new entry points and new development models to cope with industrial transformation and development in the new situation. All of the problems boil down to one point: What kind of methods should industry exhibitions continue to use for the development of the industry?

Under heavy pressure, the just-concluded 2014 China (Dalian) Garment and Textile Fair delivered a satisfactory response. This session of the Expo exhibition area of ​​50,000 square meters, 1,500 standard booths, exhibits include all kinds of clothing, accessories, apparel accessories, textile machinery and high-tech creative display. According to statistics from the organizers, the exhibition invited 1,000 domestic and foreign exhibitors, including Italy, France, Spain, Germany, the United Kingdom, Denmark, Finland, Poland, the United States, Canada, Japan, Korea, India, Hong Kong, Taiwan, and other countries and regions. Exhibitors accounted for 25% of the exhibitors. Local famous exhibitors such as Dayang, Sunsan, Fukuyama, Xinwandai, Piermont, Yishengyisha, Hongyang, and domestic exhibitors from Heilongjiang, Zhejiang and Shanghai accounted for 60% of the total. And clothing accessories companies accounted for 15%, during the show turnover reached 120 million yuan.

It can be seen that in the divergent opinions of “industry exhibitions are getting more and more depressed”, many industry exhibitions have always been sought after by companies and brands. In addition to the China (Dalian) International Apparel & Textiles Expo, the China International Apparel and Accessories Fair, the China International Textile & Fabrics & Accessories Exposition, the China (Shenzhen) International Brand Apparel & Trade Fair and many other exhibitions, it has maintained a good momentum of development. Comprehensive analysis of these exhibitions, it is not difficult to draw such a conclusion, but all successful industry exhibitions, will certainly be able to provide more "value services" for companies and brands.

Exhibition needs "excellent service"

During the interview in Dalian, the “Clothes Times” reporter met with many exhibitors and visitors from all parts of the country as well as local Dalian. Many of them were surprised to find that under the current background of many pressures on the textile and garment industry, the exhibition in Dalian was How can we still maintain a good momentum of development? “Today's exhibition is no longer limited to attracting investment or displaying brand image. If the orientation of the exhibition is still limited to this, then it will certainly not be recognized by exhibitors.” The person in charge of the exhibition said to the “Clothes Times” reporter. “ This year's show brought the biggest gains to exhibitors and visitors. It should be the many sub-industry forums held during the exhibition, such as the China International Cooperation in Garment Industry (Northeast Asia) Forum, the International Summit on E-commerce and Supply Chain, and the dialogue between Chinese and French teachers. Such high-end forums, etc. The ground-gas forum brought more massive information to the exhibitors and visitors outside the exhibition itself, which is of great benefit to both the macro industry and the micro enterprises and brands. ."

Indeed, in the early stages of brand growth, displaying the brand image and finding business cooperation opportunities are the main purposes for many exhibitors to participate in the exhibition. However, with the continuous maturity of China's textile and clothing brands, the starting point for their participation is not limited to this. Faced with more and more in-depth market operation and more and more extensive international cooperation, today's textile and apparel industry exhibitions are becoming more and more important for companies and brands to provide new development models and provide higher-level development platforms. Many exhibitors pay attention to the content. This point, a large number of domestic exhibitions can not meet the demand.

“The success of the Dalian exhibition is not only because of the fact that the show itself has features and content, but also because this exhibition takes Dalian's apparel industry as the starting point, and fully taps the advantages of the garment industry in Northeast Asia.” A reporter for the “Clothes Times” said: “Actually, not only Dalian, but also other regions, successful exhibitions must be an industry-based exhibition, not only practical, but also grounding gas.” In this sense, Dalian's regional advantage in Northeast Asia and its long-term cooperation with Japan and South Korea and other Northeast Asian countries in the textile and garment industry are also a favorable support for the exhibition to maintain a good momentum of development. In this way, the development of other regions in the country that hold industry exhibitions, how to make good use of local industry support, or will be the key to whether the exhibition can be recognized and succeeded by exhibitors.