ONLY shares a double 11 feast to secure the first international women's brand

The BESTSELLER Group ranked first in the International Fashion Group in the Double 11th World War with a sales volume of 305 million. The ONLY brand Yi Yi 50 million single-day sales ranked first international women's brands, which means that waged electricity supplier market, ONLY consolidate its leading position.


It is understood, ONLY the first series published in 1995 in Denmark, the Danish parent company is the world's leading fashion retail group BESTSELLER - The following year, ONLY enter China, has become one of the first international group to enter the Chinese market. ONLY products in 46 countries around the world more than 2,000 concept stores and over 5000 multi-brand fashion retail stores.

“ONLY's mission has never changed,” said ONLY’s marketing manager in China. We’re trying to satisfy consumers’ desire for fashion with hands-on fashion – stick to ourselves, break the rules, and create ideas. Has been sought after by Chinese consumers.The battle of the double eleven, ONLY was able to create such an impressive sales performance, thanks to the booming Chinese e-commerce and Internet life further penetrated into the family.Not long ago, ONLY official The online website ONLY.CN also caters to current fashion consumer demand.”


According to the reporter, ONLY.CN ONLY official website formally launched in June this year, this is the ONLY another new milestone in the field of electronic commerce. ONLY.CN has become ONLY China's official website, member system, and online store. It is an integration platform for ONLY China's official website, member system, and online store. It also sells women's clothing, accessories, fragrances, makeup and other products in line with physical stores. ONLY, as a leader in international women's fashion brands, has established its leading position with authentic and credible data on the Internet market. The sales of 50 million yuan on one day fully embody the recognition of ONLY by consumers, and at the same time, it confirms the arrival of the home Internet era and the power of e-commerce.


According to ONLY’s marketing manager in China, ONLY has recently become the full strategic partner of “Tourism TV” strong show “The First Supermodel”, and they have jointly launched “ONLY Popular Supermodel” online selection activity. The model with the highest number of votes will be selected. next year, overseas shooting ONLY "ONE" large fashion magazine, and landing ONLY official website ONLY.CN fans to vote also have a chance to get vouchers, iPad mini, full with the film overseas, such as multiple wind Shang Dali.


What will be the follow-up development of ONLY, an international women's brand that won the championship in this e-commerce war, let us wait and see.