[China Gift Network News] Corporate gifts are specially ordered by enterprises and institutions in order to increase or expand their visibility in business or business activities, increase the market share (share) of products, and obtain higher sales performance and profits. A product with a special meaning. It is novel, its characteristics, craftsmanship and practicality.
To discuss the gift culture of a company, we must first understand the characteristics of the product as a gift, and then combine the characteristics of the company for case studies. Here we mainly discuss the general guidelines that companies should follow and the characteristics that corporate gifts should have.
The corporate gift home page should clearly indicate the purpose of the gift. Friends deepen friendship when giving gifts, husbands give love to their wives when they give gifts, and parents increase their affection when giving gifts to their children. The purpose of corporate gifts is more clear - to expand operations and increase profits, therefore, the purpose of gift giving determines the grade and time of gift giving.
With purpose, it is natural to identify objects. Corporate gifts are often directed at an institution or group, but it is important to consider that the recipient of the gift is a living person. He or she has his or her own personality, status and taste, so that the gifts sent must have different personalities. .
Gift time is very important. The time here includes not only the specific gift time, but also the time interval between gifts that need to be given regularly in order to maintain business contact. Holidays, anniversaries, events, and other time suitable for giving business gifts are generally noticed by companies, but they are not very particular about the time interval between gifts. It is not enough for important customers to give gifts for the same reason and time each year. It is necessary for the company to further analyze the customer and gift box environment to determine the right time for gift giving.
The above three aspects are actually closely related, because the business gift giving activity of the enterprise is a whole activity. It needs to cooperate with the overall business diplomacy of the enterprise, and must also include customs, business etiquette, psychology and sociology. Related needs.
Corporate gifts are different from personal gifts. They must first be the spokesperson of corporate image. Enterprises in different industries have different corporate image, some focus on the company's innovative image, and some try to express strong strength, but one thing is common, that is, if the company's gift is not for promotion of products or services, it must reflect The cultural heritage of the company.
Secondly, corporate gifts often have the characteristics that ordinary people like and can't bear to pay for themselves. If a company's gift is available to the recipient, it is difficult to reflect the company's unique attention to the recipient, which is particularly important for the company's public relations important customers. Reflected in the choice of gifts, companies can not buy gifts daily gifts, but should look for professional gift design companies, tailored to the characteristics of the company and customers.
The biggest difference between corporate gifts and individual gifts is its consistency, integrity and planning. For important customers, relationship groups and partners, corporate gifts are reflected in the holistic and individualized personality changes. At this time, the choice of ip is beyond the simple concept of gifts. It is necessary to deepen the understanding of the company's own services and culture and to understand the object of giving gifts. Therefore, the gifts of enterprises have truly entered the level of culture and reached the highest level.
The key to corporate gift management lies in people, who have cultural belongings and their own personalities. Only when a company raises its gift activities to the level of culture and adopts commercial operation methods can it be a killer in the Chinese business environment.
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