Mr. Dai Jumu, known as "China's casual pants less handsome," said, he said: "San Gio will be looking for opportunities in the challenge, give full play to their own advantages, hard skills, vigorously promote the upgrading of business, to maintain the holy Jiao stable, sustained and rapid development. " In 2012, major changes have taken place in the operating environment of the Chinese apparel industry. Almost all clothing raw materials prices have risen sharply. The rising cost of wages and benefits, combined with the drop in labor force and quality, have greatly increased labor costs. Commercial rental prices And the increase in transport costs increased business costs, we can say that business climate is relatively harsh. Rigid cost increases and further scarce resources to the clothing brand has posed a serious challenge. Winter break, it is imperative. In the face of weather, geography and other unfavorable conditions for our preparation, the unruffled generals can always adjust the strategy in time, redeployment of tactics, from the passive moment into the initiative, to turn the tide, the so-called shopping malls such as the battlefield. Dai Qiumu stressed that maintaining a steady pace of development and winning a strategic strategic alignment will be an upgrade. And the integration of enterprises, the upgrade is the most powerful way to deal with market volatility. Elegant new style, upgrade can not be stopped "Three provinces a day" is the steady development of St. Jiao always adhere to the operating attitude. Market environment unpredictable, enterprise development such as "against theables", in order to adapt to market changes, San Gio no longer adhere to the inherent business model, brand upgrade is a top priority. And to help San Gio brand promotion behind the promoter, is the clothing industry famous Quanzhou Wuhou Enterprise Planning Co., Ltd.. Mr. Hou Changwu, the head of the company, also serves as the general manager of San Giorgio. Mr. Hou has been engaged in brand management for nearly 20 years and is known as "Brand Master" and "President Coach". First, for San Giorgio, he said, upgrades can lead to standardized operations. Every business has a natural growth period. Give a simple example. When a child grows from five to ten years of age, the clothes at the age of five are no longer suitable. At this moment, it is inevitable to re-select the clothes that suit them. The same is true of business upgrades, when a business grows to a certain stage, for a "dress up" is imperative. After the dress up, that is, after the enterprise upgrade, the enterprise will have a new space for development. Second, for the market environment, the significance of business upgrades even more should not be underestimated. Fierce market competition, old-fashioned, inherent mode of operation, has not been enough to lead the business in a new market based. With the development of the market, enterprises should take appropriate measures to adapt to market changes in order to achieve rapid development, upgrading will be the top priority for business development. After the upgrade is completed, the competitiveness of the enterprise can be greatly improved. Other enterprises have to upgrade their enterprises to ensure their competitive advantages, but they miss the first chance. As a result, the competitive landscape will be completed an extraordinary remodeling, so that the market into a more stable, healthy and high-level state. San Gio need to upgrade, and strive to change, looking forward to development, not a certain thing, but extended to every aspect of business, interlocking, from the beginning of the material to the final sales and after-sales service, each Links must be strictly checked, let the market really feel our transformation and upgrading. For the business transformation and transformation, San Gio's efforts include improving "hard power", grasping "soft power", product development, talent pool, the introduction of modern enterprise management mode and so on. San Giorgio set sail to achieve the brand off San Gio is not doing the work of the surface, from the business model changes, brand positioning, brand image, advertising, terminal operations and so on aspects of change, all work on the basis of the original resources To upgrade, learn from the successful experience of the industry for my use, forming their own unique corporate style and terminal profit model. Enhance the "hard power", such as modern equipment, plant and other hardware facilities. San Gio constantly introduce advanced production lines in Europe and Japan. On the one hand, it increases production efficiency and improves product quality. On the other hand, the new equipment is more environmentally friendly and low-carbon and meets the requirements of sustainable development. The company now has a considerable size of the industrial park, but also plans to continue to expand the plant, and the actual production and marketing separation, the company moved to Shishi headquarters Shishi clothing city - Shishi headquarters building in order to more closely integrate with the market and create a more benign operation surroundings. Firmly grasp the "soft power", corporate culture is the long-term production, management, construction and development of enterprises formed by the management thinking, management style, management theory, group awareness and the corresponding way of thinking and behavior of the sum of. It is a set of behaviors advocated by the leadership of the enterprise, upheld by both the cultural traditions under constant compliance and continuous reform. It embodies the corporate values, business philosophy and code of conduct, and permeates all fields of the enterprise. San Gio will be from the corporate philosophy, business philosophy, corporate image, management philosophy, brand culture, etc., on the basis of the original, the corporate culture has been sorted to upgrade to make it more in line with the mode of operation of modern enterprises, corporate health, Stable development laid a solid foundation. Corporate culture should not be just an empty slogan, it should be the blood of business, flowing in all corners of the enterprise, supporting the overall operation of enterprises. In the talent pool, San Gio introduces the high-end design talent in an all-round way and devotes itself to the research and development of new products and opens a new pattern of products. Apparel brand is the key to the operation of product research and development, product apparel business is one of the lifeblood, and only showed the difference among the many clothing brands to stand out, and then attracted the attention of consumers. However, the status quo of China's garment enterprises is the product research and development level is low, the ability of independent innovation is not strong, serious homogeneity of the product. San Gio Men as a brand with 20 years of history apparel companies, with particular emphasis on product development and independent innovation of products to enhance product added value, so as to promote San Gio Men's major product innovation independent transformation. Of course, in all aspects of business need to pay attention to the introduction of talent, so that all aspects of balanced development, there is no short board. In addition, more than rely on the introduction of talent, but also by training, the company often carry out a wide range of training activities, in order to cultivate all aspects of talent, according to their expertise, because of "talent" to maximize mining The potential of each person to realize the value of life, creating value for the enterprise. Management, in order to ensure the stable operation of enterprises, we need a sound management system to reduce the potential risks that enterprises may encounter in the development process, in the production, supply and marketing finance, research and development, quality control, labor and personnel, etc. To this end, St. Gio has developed a set of more mature, more meticulous and more effective operation of the mechanism to achieve brand take off! San Giorgio used to say that climbing is just a comma in life, ride is the habit of blood flowing! We hope that the St. Austrian ship can go more and more stable, farther and farther. Able to erect a banner in the world of clothing brands everywhere, the wind breeze!
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Jiangyin Yiqifeiyang Apparel Co., Ltd. , https://www.jyyqfy.com