Jingdezhen ceramics exhibition on the street

“Cleaning the empty shop, the last day, when the iron is sold as gold,” and “when the audience folds up,” the crazy slogan is full of storefronts. In recent years, many “Jingdezhen Ceramics Fair” stores have appeared on the streets and lanes. Are these porcelains genuine Jingdezhen ceramics? Can you find authentic products at the fair? What kind of business model is behind the trade fair? According to Jingdezhen ceramic industry insiders and *** revealed that there are many hidden tricks.

The main force of the exhibition: Mostly Jingdezhen's neighboring peasants' "Jingdezhen Porcelain Exhibition organized by local organizations is known as the 'running meeting', and it covers all major cities in China." Honglin (a pseudonym), a staff member of a public institution in Jingdezhen, Jiangxi, is well aware of this business model. He said that this line has a long history and was established around 1990. After the restructuring of the top ten state-owned ceramics factories in Jingdezhen, a large number of laid-off workers came together to make a bid for the Millennium Town of Jingdezhen. Trade fairs sell ceramics.

This year's 49-year-old Jingdezhen Wu Jun (a pseudonym) once joined the runner-up force. Wu Jun was a worker of a state-owned ceramics factory in Jingdezhen. He helped his brother-in-law to “run a meeting” after being laid off in 2001. In 2002, Wu Jun started to go it alone. This was a two-year run. The longest one had been transferred outside for eight months. At first, it took 1,000 yuan from the Jingdezhen porcelain market and made a net profit of 18,000 in more than two months.

What should I do if I can't sell my porcelain to the outside? Wu Jun said that the goods that could not be sold would be "fighted" by the Jingdezhen fellow in the running meeting. That is, he estimated the price of the goods and then bought them all at a low price.

According to Wu Jun, Jingdezhen’s "running meeting" has now turned to a low ebb. First, because city rents are too expensive, the operational risks of “run meetings” increase; second, people have a cognizance of the uneven supply of trade fairs, and various improper marketing methods also raise questions, allowing trade fairs scattered on the streets of cities. It is getting depressed.

Wu Jun said that there are mainly two types of people who are “running to run”. One is a ceramic factory retired worker who initially participated in the “running meeting”, and the other is a farmer in a neighboring county in Jingdezhen, such as Shangrao City and Jiujiang City. In Fuzhou City, these rural populations are now the main force for ceramic exhibitions across the country.

"At first I really earned a lot of money. A 'running meeting' was as many as 20,000 to 30,000, and at least as many as 10,000 yuan was taken into account." Wu Jun was quite satisfied with the initial income of the "running meeting", but now he often listens to the "running meeting." The friend complained that "it is getting harder and harder to make money."

Recently, the reporter visited a number of Jingdezhen porcelain exhibition shops in Guangzhou Sports East Road and Binjiang East Road. Many shopkeepers took out their chests and took out their ID cards, assuring the reporters that the porcelain pair was Jingdezhen.

“40%~50% of running porcelain is not genuine Jingdezhen porcelain. The fair’s supply is mainly composed of Jingdezhen porcelain, Dehua porcelain of Fujian, Chaozhou porcelain, etc.” Wu Jun said that in the field porcelain, runners love to take Chaozhou porcelain. Engage in sales, because it looks good. “The proportion of Chaozhou porcelain in the local trade fairs is large, and the Chaozhou porcelain can be directly obtained in the Jingdezhen wholesale market. At the fair, the Jingdezhen label was affixed to the trade fair. It was not possible for the experts to distinguish between them.”

Hong Lin told reporters that many ceramics factories in Jingdezhen are keen to introduce white tires from Chaozhou and Dehua in Fujian, and then go back for sale after they finish pastels, hand-painted, and packaged finished products.

"Some have only simple processing, and some directly wholesale without processing. This one is worth a few times higher than the original." Wu Jun said bluntly, just like "gold-plating", the white fetus of Chaozhou porcelain was processed by the Jingdezhen workshop. Or to enter the wholesale market directly into the finished porcelain, was acquired by the runners, transformed into Jingdezhen porcelain, shipped to sell around. "Tangzhou Porcelain used to account for about 30% of the past exhibitions and it is now no less than 10%." Wu Jun said.

In response, a staff member of the Jingdezhen Ceramics Association in Jiangxi said in an interview with reporters that due to the large number of ceramic workshops in Jingdezhen, the quality of porcelain is uneven. "Jingdezhen is the capital of porcelain, but don't think Jingdezhen's porcelain is high-grade porcelain." He said that the exhibition of Jingdezhen fine porcelain names should go to the association for registration, but the exhibition fair in Guangzhou has basically no record and it is not possible to exclude counterfeiting.

The authenticity of the certificate: "Certificate of Credentials" print shop can buy reporters visited a number of Jingdezhen porcelain exhibition, from time to time the owner recommended to the reporter "master works", and took out a "collection certificate" to promote sales.

At a Jingdezhen Porcelain Exhibition Store on Binjiang East Road, I saw a wrinkled, “collection certificate” on a celadon vase. The reporter found that these certificates were printed coarsely and mostly printed on photo paper. On the left side of the certificate, there is usually a brief introduction of "Master", and on the right is a picture of one or more porcelain works. The reporter searched the Internet and found that some of the works actually corresponded to the works of these famous artists, but they could not discern the authenticity.

For all kinds of real books, Wu Jun also does not shy away. He said that it was not ruled out that genuine products were found on the fair, but the possibility was minimal. Some of the "stamped certificates" attached to the stalls are false at a glance and are printed in bulk. “First, the printing shops near the Jingdezhen Wholesale Market are free to buy. Some signatures are filled by the runners themselves. Second, the porcelain wholesalers sometimes sell porcelain for sale with a fake collection certificate in order to match the porcelain sales. ”

Wu Jun said that to buy porcelain at the fair, the most important thing is to look at the porcelain itself, and the certificate is not convincing.

On-site investigation of "big sale": The shop owner did not read the sign for free. After a few days of visits, the reporter found that these Jingdezhen ceramics fairs on the streets of Guangzhou were widely distributed in the Tianhe shopping district, Jiangnan West business district, Shangxiajiu shopping district and other places. Most of them are short-term rental operations, and the promotional advertisements hanging outside the store are all the same, not "empty goods clearance shops, the last one day, when the gold is sold as iron", that is, "the whole audience has a fold".

At a residential building at the junction of Binjiang East Road and Xiadu Road, there is a shop with a banner of “Jingdezhen Ceramics Fair”. More than 60 square meters of shops, no decoration, only placed some shelves and all kinds of porcelain. The reporter found that the exhibition of this "Trade Fair" is divided into two layers, internal and external. The outer layer is mainly about a thousand yuan of porcelain products, mainly in decals manufacturing. The inner layer is some tens of thousands of yuan of porcelain, including one claiming to be a famous artist, the price up to 68,000 yuan, with a collection certificate.

Within half an hour, only one reporter visited the store. The reporter inquired about the price of a blue and white porcelain item priced at 7,800 yuan. The owner said that 2,000 yuan could be taken away. After turning around and returning to ask, he also said that he could play 50% off.

The reporter repeatedly asked the price to find that the owner did not look at the price tag at all, and each time the price was given at random, or he directly asked the reporter, “How much money do you say? He told reporters that he was a Jingdezhen person and he was a fellow in Guangzhou. The works were all from the "Master of Jingdezhen."

However, in these "exhibition fairs", there are not many people who inquire about these so-called "masterpieces" that are worth more than 10,000 yuan. Some of the doctors choose porcelain, most of which are tens of yuan to a hundred yuan. "Fancy is not a collection of value, such a large vase, the pattern is also quite good-looking, so I bought it." Lin Bo spent more than 300 yuan to buy a vase.

The industry revealed that the Jingdezhen famous works can be accessed on the Internet or call the staff of the Jingdezhen Ceramics Association in Jiangxi. Jingdezhen porcelain is divided into daily-use porcelain (home tea sets, etc.) and artistic porcelain (flower vases, etc.), for higher-priced art porcelain. For example, the main criterion for judging its merits is the painter's reputation. The other is modeling, painting, texture, etc. Jingdezhen's major celebrity masters have records in the association. "Consumers can check online or they can call us," the staff member said.

For consumers who want to buy Jingdezhen porcelain, the staff also reminded that if you want to buy high-end Jingdezhen art porcelain, it is best to be accompanied by a person who knows you and buy it from a store with high reputation. For Jingdezhen Fine Porcelain Fair, which is under the banner of “Selling Clearance”, he reminded consumers that such stores are mostly short-term operations, and whether the ceramics are difficult to distinguish for the authenticity of Jingdezhen should be purchased with caution.