The proportion of China's apparel e-commerce market will reach 27% in 2014

The proportion of China's apparel e-commerce market will reach 27% in 2014 In 2014, the overall scale of China's apparel e-commerce market will reach 519.5 billion yuan, and the proportion of apparel in the overall e-commerce market will reach 27%.

According to statistics of the "2011 China Garment Online Shopping Industry Research Report," clothing e-commerce has been developing rapidly since 2010. Its market size was 105.24 billion yuan in 2010, an increase of 111.2 compared with the previous year. %; In 2011, it reached 204.9 billion yuan, an increase of 94.7%. According to estimates, by 2014, the overall scale of China's apparel e-commerce market will reach 519.5 billion yuan, and the proportion of apparel in the overall e-commerce market will reach 27%.

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