Swedish fashion brand J.Lindeberg enters the Chinese market, the first flagship store settled in Shanghai yesterday

Shanghai Ganghui J.Lindeberg's main line of men's clothing, supplemented by an ever-increasing collection of selected products in the Golf series, aims to provide customers with more choices in different active lifestyles. The decoration of the J.Lindeberg store in Ganghwa is very rich in the uniqueness of the brand and integrates modernity into the vitality of the classic: the combination of wooden furniture, black iron-plated shelves, and specially-made wood-grain decoration make the entire store full of modern and relaxing. Atmosphere.

“This is just a beginning. For J.Lindeberg, China is very important, and there are plenty of opportunities for us to develop. By the end of 2012, we will open 30 stores in more than 10 major cities, including Beijing and Shanghai. , Shenzhen, Chengdu, Shenyang and Changchun. The future of J.Lindeberg is bright,” said Kristian Goth Vinther, General Manager of J.Lindeberg China. “The unique DNA of J.Lindeberg brand - the perfect fusion of modern technology and classic tailoring, as well as clear Scandinavian style - so that we can find suitable clothes for customers on any occasion. We provide customers with more than just a wider range of products, more unique experience."

Main line series:

The lofty Arctic landscape greatly inspired the creation of J. Lindeberg's Autumn/Winter 2012 collection. The white horizon filled with ice and snow, which is infinitely extended, is occasionally divided by the silver-gray hawthorn. The Northern Lights create a surreal style with a pewter-like colored fold that cuts through the sky. The air is crystal clear and transparent. In this seemingly desolate ice and snow world, the breath of life is still revealed.

The autumn/winter fashion design of 2012 truly demonstrated the practicality and functionality of fashion, while maintaining the spirit of design focusing on the core elements and defining J. Lindeberg's men's clothing: the Scandinavian heritage, the combination of practical technology and exquisite tailoring. The exquisite tailoring of the early pioneers combined with the latest production techniques provide modern travelers who travel through the hustle and bustle of the super metropolis with the perfect performance to adapt to various environments.

Golf Series:

J. Lindeberg's 2012 fall/winter golf collection is designed to meet performance needs in extreme environments. It is inspired by J. Lindeberg's ski collection and is a perfect blend of style and function.

J. Lindeberg's design brings a vibrant modern lifestyle to mature men. This season focuses on the core style of J. Lindeberg: exquisite tailoring, traditional hand-crafting and the use of the latest technology. All designs originate from the heritage of Scandinavia.

In the selection of colors, reference is made to the rich colors exhibited by natural phenomena, such as the vivid green of the northern lights, the electro-optic reds, and the Burgundy wine reds, which contrast sharply with the whites used to embellish, the sky light grey, and the Arctic ice sea blue. J. Lindeberg uses a large number of double-striped patterns in the ski collection. You can find these iconic double stripe features on coats, sweaters, and knitwear.

About J.LINDEBERG

Since its release in the first quarter of 1997, J.Lindeberg has successfully blended fashion and sports. Its main line series and the ever-increasing golf and skiing series are sold in more than 35 countries and regions worldwide. Brand flagship stores are located in Stockholm, Copenhagen, Kitzbuhel, New York, Los Angeles, Miami, Seoul, Osaka, Tokyo, Hong Kong and Shanghai. J.Lindeberg is also seen in independent buyers, high-end department stores and top-rated golf courses and ski resorts around the world. The brand is headquartered in Stockholm. In 2012, J.Lindeberg China was founded to bring modern product experiences that integrate fashion and functionality to Chinese consumers.