Premiere ceremony of the bright starry, Aokang spokesman Jiangsu, Zhejiang, two major TV presenters Meng Fei, Iraq in the busy schedule to take the time to record the VCR message London for the Chinese army to drum up the Olympic champion Zhu Qinan fiancée, champion of the National Art Gymnastics Championships, Zhejiang Provincial Artistic Gymnastics Team Coach Chen Zhengjie, Zhejiang Province, the only London Olympic Games torch hand hair Chen Bing, 2008 Beijing Olympic Games banner bearer Zhan Qi and so on is composed of Aokang London Olympic Games, for the Chinese athletes to spare time to cheer. It is understood that the Olympic marketing has been the leading industry in the Aalkang winning magic weapon, from Sydney Olympics debut in 2000 to play the occasion of marketing, and then to the Beijing Olympic Games in 2008 signed Liu Xiang Olympic Games to start a large marketing battle experience, are all industry classic. The London Olympics, O'Connell is leveraging online public welfare film premieres and offline public service promotion, public service marketing to start the Olympic Games differentiated transmission. Ao Hong and colleagues along the Olympic Games since the birth of the Olympic Games have a bond. In 1988 Aokang to "Aolin" was born, formally linked up with the Olympic Games, today completed from the "wisdom" to "capital" butterfly, from private enterprises to the national identity of the refresh, Aokang's rise in 24 years Road, has been closely linked with the Olympic complex. 2000 Sydney Olympics, O'Connell debut on the global stage, sponsored million pairs of Chinese army leather shoes. Olympic Games in 2004, Aokang is the CCTV sports channel, the formation of the Athens Olympic cheering group, led by Zhang Rongfang, Liang Yan, Hou Yuzhu, Zhang Shan, Zhuang Xiaoyan, Gefei, Gu Jun, Xiao Hailiang and other eight Olympic champions came to the scene for China Army refueling. In the 2008 Beijing Olympic Games, Aokang became the supplier of leather products for the Olympic Games. After a series of discussion programs and technological breakthroughs, Aokang developed and produced the Olympic etiquette shoes and professional bearers' shoes, which were obtained by the Organizing Committee of the Olympic Games (BOCOG) of "exquisite design and excellent workmanship". Unanimous praise. Inspired by the Bird's Nest, Water Cube and other Olympic venues, Aokang has also launched a series of men's and women's shoes that are more Olympic-oriented and have become one of the best Olympic marketing cases of the year. Differentiated Olympic Marketing In 2012, Aokang opened the industry trend and started to embrace the London Olympics by means of public welfare activities. The premiere of Aokang "London Kai-kai" charity film, it is Aokang to help the Chinese Olympic delegation a new record, together with the host Meng Fei, Iraq a Qingqing build. Olympics cheerleaders in Aokang "London new Kai [chéng]" charity film premiere scene to send blessings now until August 8, Aokang will also be opened in the country terminal "London petrol station" prize gold medal contest, consumers Participate in the prize medal quiz activities at the same time, you can also receive free Olympic schedule in the Aokang terminal stores and small five-star red flag, red face paste, arm stickers and other fuel-efficient equipment. In addition, Aokang also brought the Olympic atmosphere to every corner of the enterprise. Held a special workshop of the Olympic Games, according to the characteristics of the workshop production lines customized "high heels," "backgammon", "Torch Relay", "China's first team trials", "heart back" and other fun projects to inspire grass-roots employees to pass Olympic spirit. In the just-held summer camp for the third employee's children, Aokang is trying to make summer camps a "mini-migratory" Olympic Games so that children of migrant workers can fully experience the Olympic atmosphere. From the Olympic Games, to the terminal London gas station, to the corporate workshop Olympics, the children's Olympic Summer Camp, 2012 Aokang successfully built the Olympic public service marketing system from top to bottom, from the inside to the public. The industry believes that the Olympic marketing, like the relay to continue, has become Aochen long-term development strategy. Every Olympic year, O'Connell branding innovation strategy with the brand, the Olympic spirit into the brand culture. This year's public service marketing, it is to mobilize the power inside and outside the enterprise, with a more pragmatic and efficient marketing strategy, making Aokang brand connotation and Olympic spirit more organic integration and continuous dissemination.
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