Aberdeen brand upgrade will immediately lift the fashion "fresh" life

With the increase of parents after the 70s, especially after the 1980s, the consumer groups in the children's wear market in China have undergone great changes. When the grandfathers have gone from 6 brothers, 4 sisters to 3 brothers, 2 sisters in the dad generation, we may have There are also two brothers and sisters, or they are directly single children, but the next generation of our children has become the status quo in most families. In the face of the only child, the phrase "Can't let children lose at the starting line" makes parents even more eager for good business and brands. When the love of six people and the economy flow to one person, these new generations of parents are leading the new idea of ​​children's clothing consumption.

Aberdeen brand upgrade will immediately lift the fashion "fresh" life

With the rapid development of social development, the level of people’s consumption continues to increase, and the share of the children’s clothing market has gradually grown. The satisfaction of the Chinese consumer market and the strengthening of international brand awareness have laid a solid foundation for the future of China’s consumer market. When all this is gradually changing, consumers' psychological needs and actual satisfaction are also divergent. With the current domestic design style and product structure of children's wear apparel, they have not met their needs. China's emerging consumer groups are mainly concentrated in 80 Parents in the 90s. The consumer demand for children's wear has long surpassed the past to meet the practical needs of basic life, they love the pursuit of stylish and beautiful personality branding, they want to show different habits and tastes and other people's clothing. These consumption concepts are all affecting their children subtly. They care about every detail of the child, advocate children's independence, exploration, and innovative lifestyle from the elementary school, and create children's personalities in an all-round way from clothing, food, housing, and living. The “Hyun Generation” young parents are “critical” in terms of children’s lifestyle and clothing. They also let the children’s wear brands learn about the future consumption trends they lead: They are pursuing a full range of service experience, which is high quality. A comprehensive, comprehensive, internal and external all-in-one service experience; they appreciate the flexible and convenient consumption methods and hope to complete a complete procurement plan through a reliable brand; they hope the brand can provide more choices.

Aberdeen brand upgrade will immediately lift the fashion "fresh" life

As for the rabbits, this brand of children's clothing full of freshness just knows the psychological needs of the new generation of parents. Therefore, it follows the international trend and brings international standardization design, fashionable styles and high-quality cultural life to Chinese children. The new fashion experience has brought Chinese children with a global lifestyle of fashion, creativity and personality. It has provided a new generation of children with a fashionable life stage, allowing them to fully express their charisma. At the same time, because of the in-depth development of global integration and the international division of labor, the favorable conditions for China's garment industry to enter a higher value chain level, as well as the full flow and optimal allocation of international resources have allowed Tsai to create an international brand. The smoother the road is, it also allows it to rely on this future consumer trend to gain the favor of many consumers.
Tsai Zi is very fresh, it has new ideas, dare to innovate, its consumer groups are innocent and self-confidence, personality and no lack of creativity, it keenly grasped the changes in international market demand and the rise of emerging markets to provide a good opportunity for the development of China's clothing brand , To identify the entry point of the brand in the international market positioning, imported a new brand concept for the domestic children's wear market. Now, Alice Tsai will give these consumers who are loyal to it a pleasant surprise, that is, on the basis of the existing foundation, Aberdeen Cockroach will once again carry out brand promotion, so that the unprecedented freshness will make consumers unable to resist. The temptation to recreate the colorful children's wear market.