With elegant and charming atmosphere of Champs Elysees, Kana Fei Ya entered the Chinese market, changing the surrounding environment of the brand, the same is still pure high-quality French origin, and infiltration in the brand every A detail.
The terminal store is a direct channel that can be in close contact with the public, and it is of course the most important part of Kana Feiya's brand communication process. Next, we may be able to look from different angles to find the lingerie brand in the store terminal intentions of high-quality drip essence.
External design elements of expression
The architectural style and the design of the entrance design to some extent reflect the grade and style of a store selling goods. Originated from this consumer psychology, Kana Feiya in the store entrance design a simple and neat block design elements and contrasting black and white colors, transferred to a superb eye-catching fuchsia Kana Princess LOGO, do not need 5 seconds, Enough to be able to attract consumers into the store browsing desire.
The window can be said that the eyes of the store, reflecting the characteristics of the business of goods is a powerful manifestation. Kana Fei Ya window design has produced a glimpse of people want to "see" the whole picture of the desire, the reason, can be attributed to the following three points:
1, Kana Fei elegant window full of story and typical, people first impression is impressive, interesting;
2, Kana Fei elegant window can be popular theme, seasonal theme changes, will not be a thousand days;
3, Kana Feiya window design bold use of color and material mix, people are keen on their brand innovation impressed.
Creative store brand design, you can make the store more eye-catching, express the concept of store management features. Karen elegant black with bright fuchsia store mark so that consumers can be the first time on their brand judgments play a positive impact, you can clearly discriminate the gender preferences of their products to help consumers find their own products demand.
The main expression of internal design elements
Color experts statistics, 85% of the external information accepted by the people from the visual, therefore, the color of the environment for the creation of a shopping environment plays a decisive role. Research shows that for impulsive and low-cost consumers, warm colors such as red and yellow have a strong effect on the environment, whereas cool colors such as blue and green are suitable for sensible consumers , Can promote its meditation buy. Kana Fei Ya in the indoor color positioning on the use of the former, the use of a large area of ​​purple glass as the image of the wall, in the other wall decoration techniques, the use of "deceptive art" decorative effect, through the plane outline Vivid lines, so that a scene and props emerge in the eyes of the public into the store, not only to make the brand more prominent prominence, but also in the strong colors and interesting indoor environment, the public into the store People's shopping and consumer mood play a positive role in guiding and promoting, and ultimately to promote consumers in the Kana Fei Ya a pleasant shopping trip.
Light lighting retail store lighting, can enrich the color and texture of goods. Kana Fei elegant warm light projection on the products in warm colors can increase its saturation, delicate light beam can increase the sense of space of the product background. The use of light or weak light to show the characteristics and style of underwear, help to enhance the attractiveness; and the color produced by the light of the soft feel, together with the physical experience of space, can increase the affinity of goods. Light lighting in the quality of goods, grades, style at a glance at the same time, with the help of the light color of the association, the background of the foil, the foil and the right angle, so Kana elegant Ya cleverly create a fascinating Shopping space, to achieve the happy purchase and sale.
Background music studies have shown that retail stores with background music will increase customer patronage by 15%; Kana Feiya defines the type of music and range of sound effects, and when soothing music is slowly sounded, more Of the public are willing to stop nostalgia, as the ups and downs of music, notes jump, we expect more consumers have the opportunity to enter this will bring you a happy shopping journey lingerie boutique world.
The terminal store is a direct channel that can be in close contact with the public, and it is of course the most important part of Kana Feiya's brand communication process. Next, we may be able to look from different angles to find the lingerie brand in the store terminal intentions of high-quality drip essence.
External design elements of expression
The architectural style and the design of the entrance design to some extent reflect the grade and style of a store selling goods. Originated from this consumer psychology, Kana Feiya in the store entrance design a simple and neat block design elements and contrasting black and white colors, transferred to a superb eye-catching fuchsia Kana Princess LOGO, do not need 5 seconds, Enough to be able to attract consumers into the store browsing desire.
The window can be said that the eyes of the store, reflecting the characteristics of the business of goods is a powerful manifestation. Kana Fei Ya window design has produced a glimpse of people want to "see" the whole picture of the desire, the reason, can be attributed to the following three points:
1, Kana Fei elegant window full of story and typical, people first impression is impressive, interesting;
2, Kana Fei elegant window can be popular theme, seasonal theme changes, will not be a thousand days;
3, Kana Feiya window design bold use of color and material mix, people are keen on their brand innovation impressed.
Creative store brand design, you can make the store more eye-catching, express the concept of store management features. Karen elegant black with bright fuchsia store mark so that consumers can be the first time on their brand judgments play a positive impact, you can clearly discriminate the gender preferences of their products to help consumers find their own products demand.
The main expression of internal design elements
Color experts statistics, 85% of the external information accepted by the people from the visual, therefore, the color of the environment for the creation of a shopping environment plays a decisive role. Research shows that for impulsive and low-cost consumers, warm colors such as red and yellow have a strong effect on the environment, whereas cool colors such as blue and green are suitable for sensible consumers , Can promote its meditation buy. Kana Fei Ya in the indoor color positioning on the use of the former, the use of a large area of ​​purple glass as the image of the wall, in the other wall decoration techniques, the use of "deceptive art" decorative effect, through the plane outline Vivid lines, so that a scene and props emerge in the eyes of the public into the store, not only to make the brand more prominent prominence, but also in the strong colors and interesting indoor environment, the public into the store People's shopping and consumer mood play a positive role in guiding and promoting, and ultimately to promote consumers in the Kana Fei Ya a pleasant shopping trip.
Light lighting retail store lighting, can enrich the color and texture of goods. Kana Fei elegant warm light projection on the products in warm colors can increase its saturation, delicate light beam can increase the sense of space of the product background. The use of light or weak light to show the characteristics and style of underwear, help to enhance the attractiveness; and the color produced by the light of the soft feel, together with the physical experience of space, can increase the affinity of goods. Light lighting in the quality of goods, grades, style at a glance at the same time, with the help of the light color of the association, the background of the foil, the foil and the right angle, so Kana elegant Ya cleverly create a fascinating Shopping space, to achieve the happy purchase and sale.
Background music studies have shown that retail stores with background music will increase customer patronage by 15%; Kana Feiya defines the type of music and range of sound effects, and when soothing music is slowly sounded, more Of the public are willing to stop nostalgia, as the ups and downs of music, notes jump, we expect more consumers have the opportunity to enter this will bring you a happy shopping journey lingerie boutique world.