Tumi, a travel and business lifestyle and lifestyle brand, has a long tradition of giving back to the community and today announced the launch of a green program to help protect and rebuild the natural environment. Activities include working with environmental protection agencies and fully supporting their environmental protection activities while proactively inspecting the operations and processes of the company in order to generate more environmental programs. Laurence Franklin, Chief Executive Officer of Tumi, said: "Environmental protection is the most appropriate continuation of Tumi's timeless, high-quality and durable image. Through a socially responsible production process and the creation of the most durable products, we can bring about a consumer culture that gives the public The same emphasis is placed on materials and the environment. "Initially branded public events to be launched in the United States in April, Tumi reached an agreement with GlobalReleaf, a leading environmental agency, to plant 100,000 trees in its multiple reforestation programs. In order to raise public awareness and encourage clients to support environmental protection agencies and their work, Tumi issues leaflets to more than 1 million recipients to promote the new Alpha Series products and the "GoGreen, andGetGreen" sales incentive program. Available today and until June 15 at the Tumi US retail outlets and distributors, as well as some international markets. During this period, the unique green concept and creative materials are used in the windows of Tumi retail stores and the display devices of various distributors to help promote this important green message. Tumi launched this green platform at the launch party for the Alpha series. The party was held on April 22, 2008 at ChelseaArtsTower, Manhattan Gallery District. At the same time, Tumi will also announce another Green Power initiative to partner with actress MatthewModine and his green body "BicycleForADay", and Modine will host the event personally. BFAD's friends and supporters will also attend a series of Tumi Appointment of photo shoot auction. Many wonderful photos were taken by Modine personally during the GlobalReleaf California reforestation project. David Chu, Creative Director of Tumi, said: "I am honored to be associated with Matthew and to support his contribution to the world's environmental protection for generations to come, and I really appreciate his passion and confidence that his philosophy, minor changes in life, Helping to dramatically improve global warming. "Modine said:" BicycleForADay gives everyone the opportunity to take the first step in solving environmental problems, and our personal power is more than just drops of water falling on the water, It can be rippling and setting off waves.We must take the first steps toward a better future.FBAD takes pride in becoming a partner in Tumi and deeply appreciates their determination to become a pioneer in environmental protection.Tumi believes that their customers We also want to work with companies that have the same environmental philosophy. "Tumi's recent Green Initiative embodies the brand's history as a good corporate citizen and is committed to supporting and implementing efforts to raise breast cancer awareness and improve research, AIDS research, while helping homeless The adoption of children and the establishment of a local food bank. As a travel and business products company, Tumi is feeling it time to take the lead and take an active part in environmental protection.