Pepsi Denim apparel series launched in China market

Hong Kong Kun Liang Company (right) and Beijing Zeng Rose Square (left) formally signed cooperation

On the afternoon of April 26th, 2007, with the official signing of the cooperation between the licensed business unit of Pepsi Denim Garments Co., Ltd. and Hong Kong Kunming Company and Beijing Zengshi Rose Square Business Management Co., Ltd., the Pepsi Cola Denim apparel line was fully launched in the Chinese market. In this press conference organized by the China Garment Association and the Hong Kong Trade Development Council, the famous economist Professor Wen Yuankai at the "China Fashion International Brand and Pepsi Cola Denim Wear Series Press Conference" attended the conference and delivered a speech titled "Come to Meet China's Consumer Climax" It vividly expounded on the development trend of China's consumer goods market and the localized operation of international brands, and provided guidance for the development of the Pepsi-Cow denim apparel line in the Chinese market.

According to statistics, in the past five years, Pepsi's sales share in the global cola market has increased year by year, even exceeding its old competitors. In China, Pepsi is winning the hearts of more young people with its accurate positioning of youth, fashion, and passion, and has become the "Coke of young people." The full launch of the Pepsi Cola Denim apparel line in the Chinese market is not only an extension of its brand image of youth, fashion, and passion, but also opens up a new path for the field of denim apparel. It is believed that the Pepsi-Cow denim apparel line will enter the Chinese market in an all-round way and will surely be the target of the younger generation.

It is reported that well-crafted and fashionable Pepsi Cola Jeans will carry out large-scale franchise operations in a national atmosphere. Through the vigorous development of the rapidly growing apparel market in China, the personality and connotation of the Pepsi brand will be further enriched and intensified.