Domineering Louis Vuitton: Luxury, in the name of sports

Do you exercise? If the answer is negative, then unfortunately, even if you hand Kelly Bag, wearing a Chanel Suit can hardly be called a real luxury consumer family. The age of competition with mixed sand and sweat is over. On the fashion stage in recent years, the major brands have been advocating sports style: developing sports equipment, launching sports series, participating in sports events, etc.. The noble aristocrats suddenly burst into vitality during the night.

The power of luxury brands is immeasurable, and the expansion of the map is growing. The origin of the original brand and sports are not touched, but today it has become an expert in sports equipment. While setting up its own consumer image, luxury brands have also begun to deepen themselves with the lifestyle of high-end consumers. Nowadays, high-end consumers have not only exercised physical exercise to emphasize physical self-awareness and maintain their posture, but also more to meet their social needs. As a result, skiing, sailing, and equestrianism have appeared in the product lists of major luxury brands. , golf and Other terms, even another provision of a sports series or related sports professional deputy license.

The harmonious relationship between supply and demand has made the market develop well, and high-end consumers have met their demand for sportswear because of the supply of luxury goods. For them, removing work and attending parties, sports activities are equally important. The sport has also made it easy because of the luxury brand name and the high-end consumers. In order to put on these tailor-made brand sportswear, many brand-name enthusiasts who are used to sitting at home have born a lot of fun.

Of course, in order not to reduce the price, luxury brands will not consider popular sports, and their sights are of course on the "high end" - as the F1 Official Tag timer (TAGHEUER) more than 10 years, every game has spared no effort The company employs more than 30 employees to transport 20 tons of materials and rents Siemens data processing devices; Dunhill also commits to various major golf tournament titles, Dunhill Open, Dunhill British Masters, Dunhill Challenge, etc.; and is known as a luxury brand. The "Waters of the Americas" on the water battlefield has attracted countless brand-name sponsors such as Mercedes-Benz, BMW, Omega and Prada. The world's largest luxury brand, Louis Vuitton, remains domineering. From April to June this year, players We all struggled for the shiny "Louis Vuitton Cup" at sea.