Zhejiang marched to the brand province 89 products on the list 06 Chinese famous brand products

The construction of a “Big Brand Province” in Zhejiang Province is also fruitful. In 2006, China’s brand-name products were announced. There are 89 products on the list, of which 57 are newly added. The total number of the products in the list ranks first in all provinces (cities, districts) in the country. This is the province’s largest number of Chinese brand products over the years. Once. Up to now, the total number of Chinese brand-name products owned by the province has reached 195, ranking second in the country.

"It is not easy to win the first place in the country this year, because the 2006 China Famous Brand Product Evaluation Rules are more detailed and stricter," said the person in charge of the quality department of the Provincial Bureau of Quality and Technical Supervision. According to reports, in the past, the evaluation index system for Chinese brand-name products focused on rigid indicators such as the size of enterprises and market share of products. This year, they began to value the soft power indicators such as independent innovation capability, product technology content, own intellectual property rights, and quality infrastructure. Such as the number of patents owned by enterprises, whether there are provincial-level research and development centers, post-doctoral mobile stations are listed as the main indicators.

In this election, in addition to the economically developed regions, our brand-name products in China continue to remain strong. In the past, some areas with relatively few brand-name products have also made encouraging breakthroughs. Giant Juhua HCFC-22 refrigerant from Zhejiang Juhua Co., Ltd. is well-known this year. It has filled the blanks of China's famous brand products for many years in Zhuzhou City; the Xingye brand of surimi products from Zhoushan Xingye Co., Ltd. is also among them, realizing Zhoushan. The Zero Breakthrough of Chinese Famous Brand of Seafood.

At present, China's brand-name products have formed a brand-new pattern of “three arrows” in the famous brands of strong leading enterprises, industry famous brands, and regional block brands.

Among the famous Chinese brands in Zhejiang, there are brand names such as Youngor brand clothing, Qianchao brand universal joints, and Wahaha brand beverages; there are Aokang, Kangnai, Hung Hom, Gilda and other shoes, Shuaikang, Fanta, Boss, Germany and Italy. Kitchen appliances, brand names such as Beastmaster, Snow Leopard, Monu, and other leather garments; Yueqing low-voltage electrical appliances represented by Zhengtai, Delixi, Tianzheng, etc.; Blocks such as Zhangzhou tie led by Babei, Maidi Lang, etc. famous brand……

The cultivation and development of China's famous brand products has taken the lead in the country, mainly due to the unremitting implementation of the brand strategy. The provincial party committee and the provincial government attach great importance to brand building work. In recent years, our province has successively launched brand building projects such as the cultivation of 1,000 brand names, brand building pilots, and brand-name cultivation quality improvement. In June of this year, the Provincial Party Committee and the Provincial Government also issued "Several Opinions on Promoting the Construction of a Brand Province," and actively explored the brand name cultivation, recognition, protection, and incentive mechanisms. All localities also started with strengthening basic work and increased the brand-name cultivation efforts. The province’s “brand economy” has been surging.