At present, Jinjiang has three companies to enter the counseling period, 10 signed with the brokerage firm, and another 19 have started the actual listing of the work ... ... "200 yuan or more sports shoes, China currently has 0.25 pairs per capita, by 2010, will enhance 0.5 double, a full double, so the sporting goods manufacturing industry is destined to be chased by the capital of the sunrise industry. "Anta Vice President Zhang Tao said. With the Beijing Olympics approaching, sporting goods manufacturing industry once again become the market focus of attention. Following the successful listing of Anta (02020.HK) in Hong Kong in 2007, the second Fujian Jinjiang Sporting Goods Company Xtep (01368.HK) is scheduled to be listed on the HKEx. In addition, the sports brand Jinjiang, Jordan Sports, 361 °, Conway, etc. are listed on the countdown. IPO boom impact on the "Department of Jinjiang." Jinjiang Department listing boom Jinjiang is the third country after Shenzhen and Chengdu national sports industry base. The contribution of the sports industry to the GDP of Jinjiang now stands at 18%. Jinjiang has 37 national-level sports industry brands. Anta, Xtep, Erke, 361 °, Hosa, Del Hui and other famous enterprises are from here. 2007 "Jinjiang Department" Anta Sports successfully listed in Hong Kong, part of the public offering 183 times oversubscribed. Financing about 3.168 billion Hong Kong dollars, setting a Chinese mainland sports brand in the largest overseas capital market, the size of the IPO. From Anta to Xtep, Jinjiang capital market phenomenon "intensified." It is reported that from last year, Jinjiang has launched a three-time listing of resources thoroughly, and guided by the government and a number of investors butt docking. By the beginning of this year, among the reserve power of listed enterprises in Jinjiang, there were 3 enterprises entering the counseling period and 10 contracted with the brokerage firms, while 19 enterprises that started the actual listing but failed to sign contracts with the brokerage firms. Del benefits, Peak, 361 ° and many other companies have been listed conditions. According to statistics, not to mention the upcoming special step, "Jinjiang Department" total domestic and foreign financing amounted to more than 110 billion yuan, setting a striking capital market "Jinjiang plate." For Jinjiang Department of sports brands have beachhead market, Zhang Tao said: "The Chinese market is a focus market, intense competition is affirmative, and sports manufacturing is a sunrise industry, to seize the capital, is the capital of concern, is the importance of China's sports brand Opportunity. "Optimistic about the Olympic market As the pace of the 2008 Olympic Games approaching, the major domestic brands marketing war quietly started. The report shows: China's sportswear market in 2008 will reach 6.2 billion US dollars in 2009 will reach 7.2 billion US dollars. Sports companies average annual compound growth rate of 40% -50%. It is reported that, in preparation for the Olympic Games, "Jinjiang Department" is quietly carrying out the layout and expansion of various businesses. On May 16, Anta sold its Shanghai Sporting Goods Development Co., Ltd. ("Shanghai Fengxian") to Jiangsu Hesheng Investment Guarantee Development Co., Ltd. for 187 million yuan. This means that Anta has fully completed the agency retail business of three international brands, Adidas, Reebok and Kappa, to develop its own brand. It is reported that ANTA will be out of 614 million Hong Kong dollars for the acquisition of new domestic or international brands, expanding product lines, and the new development of children's shoes and other fields. During the Olympic Games, Anta will also come up with about 3.6 billion brand promotion. In contrast with Anta, Xtep has expanded its cooperation with international brands. In addition to its own brands, "Xtep" and "Colin," Xtep signed a six-year concession agreement with Disney in the United States to sell the Disney sports brand in China and has expanded More than 200 stores. According to the prospectus, Xtep will put part of the fund raised after the listing into production capacity expansion, will build a large garment factory, Xtep owned apparel production line will be expanded from the original 12 to 120, the production capacity from the original 1 million to expand To 10 million. "To buy outdoor sports brands, children's shoes, etc. as the goal, whether international or local brands will consider." Xtep international stakeholders said, "This year Xtep investment in Olympic marketing will not be less than 200 million yuan." "In the Olympic Games During the period, 1.3 billion Chinese will receive a baptism of sportsmanship, the spirit of the sport will certainly be more deeply rooted. "Zhang Tao believes that after the Olympic Games, sporting goods market will face a turning point," not from fast to slow, but from soon Faster. "