As the Olympic Games is approaching, the Chinese in all the world are cheering on the passing of the torch relay. While on the 18th of May, the Olympic torch came to Hangzhou, Zhejiang.
On the same day, Ya Qian (International) underwear chain also came good news, "Ya Qian" trademark by the state as "China Famous Brand." Yaqian become one of the few domestic underwear brand with "China Famous Brand" title of the brand, won this honor, so that all the Ya Qian are rejoice, this is not only the national authority of Ya Qian's affirmation, but also The majority of female friends affirmed Ya Qian.
China's well-known trademark refers to a trademark widely known and enjoyed by the public in China and enjoys a high reputation. It is the essence and pride of the country's business and commerce and is a country's assets that are hard to be valued. Well-known trademarks in China after a long period of use, enjoy a high reputation in the market. For consumers, well-known trademarks mean good product quality and high corporate reputation, for trademark owners, well-known trademarks directly affect the economic benefits of their goods or services.
Ya Qian brand since its inception, under the leadership of Huang Xu Xiao chairman, after years of efforts to build research and development, design, production and sales of large integrated underwear business. Today, Ya Qian Yi Fangfang flowering throughout the country, the Zhejiang area as the center of the radiation throughout the country provinces and regions, the establishment of a mature and stable sales system, "1 + 1" chain business model to dealers provide a strong backing and protection, "5 S Sales concept runs through the terminal services, customer-centric, pay attention to product design, shopping environment, service attitude, sales tracking and other details, so that customers Ya Ya chain stores for consumption, can make the consumer value-added, feel the consumption Yazi products brought happiness.
Yellow Ribbon brand story is the essence of Ya Qian culture, Ya Qian yellow ribbon brand concept runs through to internal management and social practice among them. In the internal management of the enterprise, Ya Qian advocated the concept of "people-oriented" and "business-oriented", set up employee mutual aid funds, sent care for employees, helped employees who have difficulties in daily life and let workers feel "home" Warm; in commitment to social responsibility, Ya Qian repeatedly weaken the poor, donate money to study.
Yellow ribbon represents love, miss, blessing, and "Yaqie underwear, love forever," the brand language is very consistent, "underwear and breast health are closely related to our product design is to take this as a starting point, especially in the details At the focus on the health of women's breast care, "Ya Qian's design director said.
"Caring for women's breast health is the starting point for our promotion activities," said Zhang Cheng, Planning Director Ya Qian. Based on this, Ya Qian often participate in and hold some public welfare activities, hoping to spread the culture of yellow ribbon to society. In recent days, the people of our country in Sichuan suffered earthquakes. As a result, the entire country shared the same sadness and sympathy with Yaqian. All employees and hundreds of specialty stores throughout the country were immediately put into fundraising activities for earthquake relief and disaster relief, giving people in disaster areas the first time A love; this year Ya Qian hand in hand "pink ribbon" love messenger Wu Peicci, to do the image of the endorsement, hoping to arouse more people to "care for women's breast health"; Not long ago, Ya Qian once again join hands with the new Silk Road, set off a fashion storm at the same time , Will pass the love; held in Zhejiang Province "Healthy Women's Bank" activities ...
It is precisely because of this, Ya Qian brand awareness gradually expanded, the reputation has also been improved, the country has a lot of loyal consumers, and access to the industry and the community recognition and affirmation.
It can be said that to be awarded the "China Famous Brand", Ya Qian down-to-earth, done bit by bit, deserved. "To get this honor is a new starting point for Yaqian and we still have many deficiencies that will require us to strive for perfection in the coming days. In the future, we will redouble our efforts to provide better products , Better service to repay the community, giving back to the bottom of the world women, continuous innovation, seek breakthroughs, Yaqian's 'true love forever', passed to more and more people. "Ya Qian Huang Xu Xiao said .